New Business Models and Many-to-Many
Instructor: Mary Van Puymbroeck
Download the Future of Business Trend ReportShifting priorities have made consumers increasingly willing to sacrifice ownership for community and convenience by way of the peer-to-peer economy. With fast fashion on the out and online thrifting on the rise, what is driving this change from the perspective of the consumer? This module explores the concept of access as the new ownership through the lens of our Megatrend Many-to-Many.
Big-brand skepticism caused a rise in P2P so that we're not buying from corporations anymore -- we are buying from actual people. Today, it’s all about the glamorization of small businesses. How can your organization lean into and leverage these shifting preferences?
1. What would your brand need to do to focus more on access than ownership?
2. What resources could your organization share with other businesses today?