New Business Models and Simplicity
Instructor: Mary Van Puymbroeck
Download the Convenience Culture Trend Report
In a world where nearly any product or service is available in an instant, on-demand services hold the upper hand over more traditional business models. The rise of on-demand services speaks to a growing expectation for access and convenience. This module aims to explore current expressions of the Instant Economy through the lens of our Megatrend, Simplicity.
The Instant Economy is one where access to goods, products and services are delivered just as quickly as a need is identified. With more consumers leaning into and developing an appetite for instant gratification, what are the key expressions and implications of this for your business?
Workshop Questions:
1. How could you delivery a luxury experience without compromising convenience?
2. When was the last time you experimented with how to delivery your product, and what's changed since?
