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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > New Leisure Rules > Module 1 / 4

Intro to New Leisure Rules

Instructor: Courtney Scharf
In this module, Trend Hunter's Chief Client Officer, Courtney Scharf, tracks changes in the leisure category brought on by the COVID-19 pandemic, shedding light on trends that have evolved in curious ways during a time of great upheaval. What in the world of entertainment and leisure is now irrelevant? What does your team need to focus on to stay afloat during these chaotic times?
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Insights by Trend Hunter AI

Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Macaroni-Flavored Ice Creams
Macaroni-Flavored Ice Creams
Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor
Van Leeuwen is offering a new way for macaroni and cheese fans to experience their favorite dish with Kraft Dinner ice cream. Kraft collaborated with the Brooklyn-based creamery to recreate a... MORE
Swedish Meatball Donuts
Swedish Meatball Donuts
IKEA Created a Special Sweet Treat in Honor of National Donut Day
In anticipation of National Donut Day in June, IKEA created a Swedish meatball donut as a sweet and savory treat that can only be found at one location. Ohio’s Butler County is home to an... MORE
Dessert-Flavored Protein Shakes
Dessert-Flavored Protein Shakes
The Üfit Protein Drinks Now Come in Decadent New Flavors
While there are a wide variety of protein drinks on the market, Üfit is trying to cater to those who may not like the taste of nutritional supplements. Instead of chalky powders and bland formulas, MORE
Bite-Sized Cornbread Donuts
Bite-Sized Cornbread Donuts
Dunkin' is Serving Up a New Cornbread Donut and Munchkins
Just in time for warmer months, Dunkin’ has debuted a slew of new menu items, including the new Cornbread Donut. Beginning Wednesday, April 27, Dunkin’ customers can try the new... MORE
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Hybrid Work Layouts
Modular Hybrid Work Layouts
Alki and Iratzoki Lizaso Create Zuzulu for the Modern Office Setting
Designs that address the contemporary state of office space, more specifically the hybrid work layout, have been the focus of many brands and designers in the industry. Zuzulu is yet another... MORE
Hybrid Office Management Platforms
Hybrid Office Management Platforms
The 'Tactic' Platform is for Flexible Workspaces
The workspace has undergone a dramatic shift over the past several years, so the ‘Tactic’ office management platform is positioned as a tool to help make the process of keeping things in... MORE
Hybrid Work Scheduling Apps
Hybrid Work Scheduling Apps
Condeco Launches a New Microsoft Teams App Dedicated to Hybrid Work
Condeco, a leading workplace scheduling platform, has announced the launch of a new app for Microsoft Teams. The brand-new app for Microsoft Teams, which is powered by the Condeco Microsoft 365... MORE
Hybrid Work-Focused Mapping Tools
Hybrid Work-Focused Mapping Tools
ServiceNow Added Workplace Indoor Mapping to the Now Platform
‘ServiceNow,’ the Santa Clara-based software company, announced the ‘Workplace Indoor Mapping’ feature for hybrid work environments and retail locations. The feature was... MORE
Sports Metaverse
Sports brands are launching web3 experiences for community engagement
Trend - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events. These services deepen community involvement in sports, providing a convenient and accessible way for fans to connect with athletes and each other.
Workshop Question - How could your industry make its customers feel more involved?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sports Metaverse Partnerships
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
WAGMI United, a new brand dedicated to bringing Web3’s most innovative ideas and passionate communities to the world of sports, has announced a partnership with adidas. The two brands will... MORE
Football Metaverse Hubs
Football Metaverse Hubs
The FCFL is Entering the Metaverse with Four NFT-Tied Fan-Controlled Teams
The Fan-Controlled Football League (FCFL) announced it is making its FCFL metaverse debut with four new NFT-tied teams. Two of these new teams will be controlled by the Bored Ape Yacht Club and the... MORE
Athlete-Led Web3 Sports Platforms
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
LootMogul is a new sports metaverse platform that is aimed at offering a unique experience for sports fans and influencers. Virtual real estate, training academies, blockchain games, and meta shops... MORE
play_circle_filled Sports Event Virtual-Reality Apps
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Meta Quest is launching the new Xtadium platform, which is a virtual reality app that is made with the help of cloud-based tech company VBVR. This allows fans to get an impressive 180-degree... MORE
Inflation Relief
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Workshop Question - How is your industry maintaining customers during rising economic inflation?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Fixed-Rate Pizza Commitments
Fixed-Rate Pizza Commitments
Pizza Pizza Keeps the $16.99 XL 4-Topping Pizza at a Fixed Price
Pizza Pizza, a Canadian quick-serve chain, is extending its Fixed-Rate Pizza offer, where customers can purchase a $16.99 XL 4-topping pizza at a fixed price for at least a year until the end of 2023.... MORE
Inflationary Meal Subscriptions
Inflationary Meal Subscriptions
Urban Plates' Plate Pass Shares 20% Savings for $5 Per Month
To reduce the strain that inflation is putting on the average person’s daily life, Urban Plates unveiled the Plate Pass subscription program. This subscription program for inflationary times... MORE
Low-Cost Family Food Ranges
Low-Cost Family Food Ranges
The KQF Family Saver Range Offers Value-Focused Foods
The increasing cost of food paired with inflation is seeing many consumers seek out ways to stretch their money further, which is exactly what the KQF Family Saver range is focused on. The products... MORE
Price-Marked Chip Packs
Price-Marked Chip Packs
KP Snacks Launches Two Flavors of the 'KP Mini Chips' in PMP Format
KP Snacks is debuting the ‘KP Mini Chips,’ a new line of real potato sticks that come in two flavors of ‘Beef’ and ‘Salt & Vinegar.’ These mini snacks are priced at £1.25 and come... MORE
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
90s-Inspired Plush Toys
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Rubies has launched a new plush collection dubbed ‘Kidrobot’ which features multiple pop-culture plushies for fans of franchises like Marvel, DC Comics, Warner Brothers, and SEGA. The plush toys... MORE
Nostalgia-Inducing Cereal Toys
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
General Mills is reintroducing its popular ‘Cereal Squad’ collectible toys in specially marked boxes of ‘Cinnamon Toast Crunch,’ ‘Lucky Charms,’ ‘Trix,’ ‘Honey Nut Cheerios,’ ‘... MORE
Toy Package-Themed Footwear
Toy Package-Themed Footwear
New Balance and DAHOOD Reference Action Figures from the 80s
New Balance introduces a new pack of the 57/40 along with DAHOOD—the duo reference a retro aesthetic for the season. The new footwear models are carefully packaged in a limited edition blister... MORE
Street Style Digital Pets
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
The Supreme Tamagotchi digital pet is a hip take on the classic 90s toy that’s ready to provide fashion-minded consumers with an unexpectedly nostalgic product for their collection. Unveiled... MORE
In-Game Activation
Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Workshop Question - What's a more novel way your brand could engage with its customers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Vegan Clothing
Virtual Vegan Clothing
H&M Recreated Its Newest Fashion Collection in Animal Crossing
To go along with its newly launched PETA-approved vegan clothing collection called Co-Exist, H&M created a virtual experience within Animal Crossing. The animal-friendly fashion collection is... MORE
Inclusive Gaming Razor Campaigns
Inclusive Gaming Razor Campaigns
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
Gillette Venus recently unveiled the ‘Summer Skinclusive Line’ as the newest activation of the ‘My Skin. My Way’ campaign. This inclusive ad takes a “quarantine-friendly&... MORE
Video Game Fashion Pop-Ups
Video Game Fashion Pop-Ups
Sandy Liang's Animal Crossing Pop-up Lets Guests Download Looks
Its no secret that Animal Crossing: New Horizons has been the unsung hero of the entertainment world during the COVID-19 pandemic, with some people going so far as to get married through the game&#... MORE
Video Game Jewelry Pop-Ups
Video Game Jewelry Pop-Ups
Pandora and Animal Crossing Partner to Launch In-Game 'Pandora Island'
Danish jewelry label Pandora has teamed up with the video game Animal Crossing: New Horizons to launch ‘Pandora Island,’ an in-game pop-up store hosted by the brand’s creative... MORE
Connected Campus
Increased robotics and interactivity in the higher education space post-pandemic
Trend - The Pandemic enforced many drastic changes in the education space, with virtual learning as the safest option. Now that most places in the world are no longer enforcing strict distancing rules, campuses can reopen -- however, they must do so with safety in mind. Connectivity and robotics are integral to this "new normal" of higher education.
Workshop Question - How can technology help you better accommodate your customers in the post-pandemic world?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotic College Campus Deliveries
Robotic College Campus Deliveries
Grubhub and Yandex Have Partnered to Offer Autonomous Delivery
Food delivery service Grubhub and tech brand Yandex have entered a partnership to offer autonomous delivery to consumers in the US on college campuses. The initiative will see students on select... MORE
Mobile At-Home Dorm Rooms
Mobile At-Home Dorm Rooms
Natural Light Responds to Campus Closures with 'Dorm From Home' Concept
The back to school season looks vastly different in 2020 than in previous years, with many universities and colleges enact social distancing regulations and opting for online classes. In an effort... MORE
Autonomous Campus Shuttle Buses
Autonomous Campus Shuttle Buses
The Conceptual 'Campus Shuttle' Reimagines Commuting
Public transportation systems around the world are continuing to age and require an update to keep them functioning effectively into the future, which is something the conceptual ‘Campus... MORE
play_circle_filled In-Game School Tours
In-Game School Tours
Students Can Virtually Visit Co-op Academy Manchester in Minecraft
It’s not unusual for schools to offer virtual school tours, especially to reach distant students, but this way of familiarizing new students with a campus is taking on new relevance during a... MORE
Metaverse Beverage
The beverage industry is entering the metaverse with digitized products
Trend - The alcoholic beverage industry is turning to the metaverse to create digital branded assets. Companies are creating collectible NFTs alongside their physical products to build a presence in the virtual space and develop an intersection between the tangible and the digital worlds.
Workshop Question - How can your brand increase its online presence?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collectible NFT Cocktails
Collectible NFT Cocktails
Eve Bar's Digital Assets Take After the Bar's Signature Serves
Eve Bar, the London venue from chef Adam Handling, created a collection of NFT cocktails inspired by the bar’s own signature drinks. The collection of 13 digital assets was created with local... MORE
Asset-Backed Whiskey NFTs
Asset-Backed Whiskey NFTs
Rlon Wang & Glenfiddich Created an NFT Whiskey Bottle for Lunar New Year
Scotch whiskey maker Glenfiddich has announced that it will release 200 NFTs to celebrate Chinese New Year. The exclusive drop will happen on BlockBar, an NFT marketplace dedicated to the wine and... MORE
Extra-Crisp Zero-Carb Beers
Extra-Crisp Zero-Carb Beers
Bud Light Next Contains No Carbs and Will Launch with Its Own NFTs
Coming on the heels of its release of its first Seltzer Hard Soda, Bud Light has announced the launch of Bud Light NEXT, a zero-carb beer with a 4% ABV. Perfect for diet drinkers, the new beverage... MORE
Phygital Tequila Releases
Phygital Tequila Releases
The New Patrón' Chairman’s Reserve Comes with the Brand's First-Ever NFT
Patrón Tequila has announced the launch of its latest limited-edition expression, Patrón Chairman’s Reserve, which—thanks to the brand’s partnership with BlockBar.com—comes... MORE
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mom-to-Mom Breastfeeding Support Platforms
Mom-to-Mom Breastfeeding Support Platforms
La Leche League Offers a 24-Hour Support Helpline
La Leche League is perfect for new mothers looking for information and support surrounding breastfeeding. The platform began with seven mothers looking to provide breastfeeding help and has since... MORE
Virtual Motherhood Support Groups
Virtual Motherhood Support Groups
Momunity is a Wellness, Education and Community Support Platform
Online platform momunity acts as a virtual support group and believes in “empowering new and expecting moms through education and connecting moms to care and support in their local community.&#... MORE
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
On top of the uncertainty of this current time, first-time moms-to-be are experiencing plenty of changes on their own and in many cases, they’re having to do so without the usual amount of... MORE
Baby Care Support Apps
Baby Care Support Apps
BabyGogo Offers Support for Pregnant and New Moms
BabyGogo is an app that provides pregnancy and parental support for new parents. The app allows users to ask medical questions about themself or their baby’s conditions with live doctors on... MORE
Red Light
Red light therapy is used to reduce inflammation in the body
Trend - Red light therapy devices are now being created by brands and used by consumers at home for their many benefits. These devices are primarily being used to reduce inflammation and pain in the body.
Workshop Question - How is your brand appealing to consumers who prioritize wellness?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Light-Powered Pain Relief Devices
Light-Powered Pain Relief Devices
The Bright Health Foot Relief Device Uses IR and Red LEDs
The Bright Health Foot Relief device is a noninvasive pain relief solution for those looking to manage their symptomatic experiences from the comfort of home. The system works by harnessing the... MORE
LED Bodycare Devices
LED Bodycare Devices
The DRx SpectraLite BodyWare Pro is Made of a Moldable Material
After introducing the DRx SpectraLite FaceWare Pro as a fast-acting wrinkle-reducing mask specifically for the face, Dr. Dennis Gross is launching the DRx SpectraLite BodyWare Pro. With three... MORE
At-Home Light Therapy Devices
At-Home Light Therapy Devices
The Orion Red Light Therapy Devices Use Cutting-Edge Technology
The Orion red light therapy devices are a premium range of at-home solutions for enhancing the overall health and well-being of a user by harnessing an advanced yet noninvasive technology. The... MORE
Light Therapy Wearables
Light Therapy Wearables
20 Minutes of the Lipo Wrap LED Helps with Body Contouring
With a combination of medical-grade red and near-infrared wavelengths, the Lipo Wrap LED provides a “no workout workout” that’s effective for draining toxins from fat cells,... MORE