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FuturistU > Lifestyle > New Leisure Rules > Module 1 / 4

Intro to New Leisure Rules

Instructor: Courtney Scharf
In this module, Trend Hunter's Chief Client Officer, Courtney Scharf, tracks changes in the leisure category brought on by the COVID-19 pandemic, shedding light on trends that have evolved in curious ways during a time of great upheaval. What in the world of entertainment and leisure is now irrelevant? What does your team need to focus on to stay afloat during these chaotic times?
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Insights by Trend Hunter AI

Scrolling Management
Social media platforms implement tools to mitigate doom scrolling
Trend - Social media platforms have developed new tools to help consumers manage their screen time. As doom scrolling becomes an increasing concern for many users, companies are implementing features that limit the user's content access to foster a healthier online environment.
Workshop Question - How is your brand ensuring the consumer's health and safety?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccination Apparel
Brands are launching fashion pieces designed to be worn while being vaccinated
Trend - As the COVID-19 vaccine becomes more accessible across North America, brands are launching commemorative pieces that users can wear to celebrate their vaccination. These range from shirts to dresses.
Workshop Question - How can your brand help commemorate special moments for consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Companions
Digital platforms keep travelers informed during COVID-19
Trend - Airlines and airports are launching digital platforms containing information for travelers. The aim is for these platforms to house the most current information regarding COVID-19, such as rules, requirements, testing options and a space to record test results and vaccination records.
Workshop Question - How could your brand better educate and maintain transparency with its customers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dating Wellness
Brands offer beneficial services relating to dating
Trend - Brands are addressing the pressures and effort of dating by offering wellness-related solutions that give people more confidence in their dating abilities. Services include how-to guides and dating wellness workshops.
Workshop Question - How is your brand enhancing customer experiences?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Toy
Toy brands release products that help normalize the ongoing pandemic for children
Trend - Brands that create children's toys are developing products that are inspired by the ongoing pandemic. These items aim to normalize the current way of life for children, whether that's by celebrating essential workers or imitating life working from home.
Workshop Question - How could your brand prioritize pandemic education or establishing a sense of normalcy for children?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Un-Isolated Senior
Brands are launching initiatives to connect seniors during the pandemic
Trend - Brands are launching products and services aimed at keeping seniors connected and engaged amid the COVID-19 restrictions. These range from playful QSR entertainment to retiree-specific radio station recommendations.
Workshop Question - How can your brand authentically support vulnerable populations in challenging times?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Editorial
Photoshoots at home are being prioritized by brands in the fashion industry
Trend - Many fashion brands and magazines are continuing their operations during the COVID-19 pandemic with creative photoshoots that are staged at home. This venture, which is heavy on the DIY aesthetic, depicts models and even employees of the label or magazine in their personal quarters.
Workshop Question - Conceptualize an at-home campaign that will work for your brand.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ad Realism
Commercials portray the everyday lives of consumers
Trend - Brands in a range of industries are using their video advertisements to depict more realistic and relatable interpretations of consumers' everyday lifestyles, rather than depicting aspirational ones.
Workshop Question - How is your brand being authentic rather than aspirational?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Support
Brands are launching specific platforms to support parents amid COVID-19
Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends