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FuturistU > Lifestyle > New Leisure Rules > Module 2 / 4

New Leisure Rules Through Catalyzation

Instructor: Courtney Scharf
Wellness
Download the Wellness Trend Report
Consumers' committment to self-improvement has heavily influenced leisure and enteratinment trends over the past decade. With the pandemic disrupting routines, however, the question becomes: how has consumers' relationship to wellness changed?

In this module, we explore the "wellness backlash," and how companies will need to be more transparent, inclusive and honest when it comes to appealing to modern consumers' desire to be their best selves.
Related Trend Report: Wellness
Workshop Questions:
1. How can you support consumers in being their best selves while meeting a need for affordable solutions?
2. What are some specific changes you'd need to make to ensure that your offering is inclusive?
Get the 2024 Trend Report FREE

Featured Insights

Social Wellness
Social media wellness initiatives aim to counter some of its ill effects
Trend - As the negative impact of social media continues to be studied, businesses in this space are aiming to combat some of that bad press by prioritizing wellness initiatives and offering users resources that help them maintain their physical and/or mental health.
Workshop Question - How is your brand responding to criticism and customer feedback?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Health Campaign
Brands are launching initiatives to support proper mental health practices
Trend - Brands across various industries are campaigning for the importance of mental health. Often through financial partnerships with charities, these brands are showing their support for social causes and are investing necessary resources to address mental health concerns and prevent crisis.
Workshop Question - How could your brand build community relations through social support campaigns?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gaming Nutrition
Emerging brands within esports are prioritizing gamers' health through nutrition
Trend - The rise of "wellness" within esports has put a greater focus on nutrition among gamers. Now, emerging brands are helping players adopt healthier diets and lifestyles with programs and partnerships that focus on nutritional offerings and education within esports.
Workshop Question - In what areas could your brand better prioritize the wellbeing of its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gastrointestinal Tracking
Health apps are designed to track symptoms of gastrointestinal diseases
Trend - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.
Workshop Question - How could your brand offer a more personalized approach to its customers' wellbeing?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Journal
New services are using AI to offer advice on individual's daily lives
Trend - Brands in the artificial intelligence space are launching journaling apps backed by generative AI. These services can help journalers identify patterns in their lives while receiving advice from AI. The AI provides insight into emotional states that otherwise may not have been identified.
Workshop Question - How could your brand incorporate generative AI technology to offer more personalization in services or products for customers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Latinx Platform
Content-based platforms are creating Latinx-specific offerings and benefits
Trend - Content platforms are catering to Latinx consumers with additional features and products, or reduced costs, in order to elevate these demographics on their platforms. This shift coincides with the cultural push towards inclusion and more accurate representations of different demographics.
Workshop Question - How could your brand better cater to demographics it currently overlooks?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends