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FuturistU > Lifestyle > New Leisure Rules > Module 2 / 4

New Leisure Rules Through Catalyzation

Instructor: Courtney Scharf
Wellness
Download the Wellness Trend Report
Consumers' committment to self-improvement has heavily influenced leisure and enteratinment trends over the past decade. With the pandemic disrupting routines, however, the question becomes: how has consumers' relationship to wellness changed?

In this module, we explore the "wellness backlash," and how companies will need to be more transparent, inclusive and honest when it comes to appealing to modern consumers' desire to be their best selves.
Related Trend Report: Wellness
Workshop Questions:
1. How can you support consumers in being their best selves while meeting a need for affordable solutions?
2. What are some specific changes you'd need to make to ensure that your offering is inclusive?
View Innovation Webinars

Featured Insights

Social Wellness
Social media wellness initiatives aim to counter some of its ill effects
Trend - As the negative impact of social media continues to be studied, businesses in this space are aiming to combat some of that bad press by prioritizing wellness initiatives and offering users resources that help them maintain their physical and/or mental health.
Workshop Question - How is your brand responding to criticism and customer feedback?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Intimacy Apps
Sexual wellness platforms help educate and empower users
Trend - Platforms that help users learn more about sexual health and wellness, both mental and physical, are on the rise. These platforms offer a range of tools and resources that help consumers feel more confident when it comes to intimacy.
Workshop Question - What kind of digital community would your customers benefit from?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Health
Businesses prioritize mental health for employees and/or customers
Trend - Businesses in a wide range of industries are aiming to ensure the overall wellbeing of their employees by offering mental health programs and initiatives. These include employee mental health training and internal wellbeing campaigns from social media companies.
Workshop Question - How could your brand prioritize the mental health of its employees and customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Platform
Mental health platforms focus on specific demographics, needs, or approaches
Trend - As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Workshop Question - How is your brand prioritizing its customers' and employees wellbeing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Health
Brands are prioritizing the mental health of parents and primary caregivers
Trend - The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children.
Workshop Question - How could your brand support employee and/or customer wellbeing?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Community
Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Workshop Question - How could your brand build a supportive community?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Health Focus
Male-specific mental health initiatives and services are increasingly common
Trend - With alarming statistics related to men's mental health and suicide rates, brands are increasingly prioritizing the mental wellbeing of men. This focus comes in different forms, from campaigns and donations to platforms that help men find support.
Workshop Question - How is your brand prioritizing mental health among employees or customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Financial Therapy
Companies are increasingly emphasizing the importance of financial wellness
Trend - Aware that consumers are often stressed for money—and this is especially true during the COVID-19 pandemic which has left many without a job and forced small businesses to permanently close—financial companies are emphasizing the need for wellness and mental health practices in their industry.
Workshop Question - How can your brand help alleviate consumer stress?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Pairing
Brands are addressing digital fatigue and anxiety with new wellness features
Trend - Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19.
Workshop Question - How can your brand assist consumers in building healthier online habits?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Routine
Consumers turn to apps to maintain and regulate their disrupted routines
Trend - With the lives of people around the world still affected by the ongoing pandemic, managing personal routines has become a focus for wellness brands. App that help users organize their lives, physical and mental wellbeing are becoming increasingly popular as a way to maintain routine amidst the pandemic.
Workshop Question - How is your brand offering solutions for customers' disrupted routines?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Co-Created Escape
Brands are collaborating on wellness products & services amid COVID-19
Trend - Brands are collaborating on online resources and experiences that are geared toward bringing mindfulness to consumers during the COVID-19 pandemic. While some companies collaborate with professionals on digital retreats and online pop-ups, others launch features that allow users to share their thoughts.
Workshop Question - How might your brand offer accessible wellness to consumers during a global pandemic?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends