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FuturistU > Lifestyle > New Leisure Rules > Module 3 / 4

New Leisure Rules Through Tribalism

Instructor: Courtney Scharf
Future of Entertainment
Download the Future of Entertainment Trend Report
This module explores how consumers' need for connection has changed over the course of the pandemic, and
how our drive to be with community has evolved in a more digitally focused way.

This module includes a look at how popular in-person experiences have shifted online, how nostalgia has impacted this landscape, and what we can learn from the businesses that have been most successful in moving toward a more digital future.
Related Trend Report: Future of Entertainment
Workshop Questions:
1. What are some ways your brand could leverage Nostalgia to create a sense of togetherness?
2. What are some ways in which you could bring people together safely? What would it look like if that experience were touchless?
Access Advisory Services

Featured Insights

Mainstream Metaverse
Brands are placing more of an emphasis on metaverse experiences
Trend - Mainstream brands are now investing in metaverse technology to develop a range of shared social experiences online. While the concept has yet to become a mainstay among consumers, technology brands are seeing the potential in creating extensive online worlds where individuals share immersive virtual spaces.
Workshop Question - How can your brand leverage the metaverse to expand consumer reach?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Metaverse Education
Metaverse-based education programs offer more immersion than online learning
Trend - As the metaverse expands, brands and institutions are creating spaces in the metaverse that are designed to educate customers. Everything from specialized education to educational programs and games can now be observed in this virtual space.
Workshop Question - What type of immersive learning experiences would be beneficial for your brand's customers or employees?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Medicine
Healthcare companies are bringing their services to the metaverse
Trend - As the digital world expands in accessibility and popularity, health clinics and pharmacies are launching their services in the metaverse. Without the limits of brick-and-mortar, the online presence of medicine gives consumers easy access to health care check-ups, prescription renewals, and fitness and nutritional advice.
Workshop Question - How is your company adapting to changing consumer habits?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Architecture
The metaverse is seeing the development of architectural structures
Trend - The metaverse welcomes more developments as architectural studios begin constructing buildings and other infrastructure to mimic the physical world. These structures are able to push the limits of traditional architecture with physics-bending designs.
Workshop Question - How could your brand engage customers in the metaverse?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pop-Up
Metaverse-based or themed pop-up stores offer unique forms of engagement
Trend - Retailers are creating unique "pop-ups" within the metaverse, or in brick and mortar spaces that have adopted elements of the metaverse in their layouts and designs. These experiences offer a unique spin on a popular marketing technique.
Workshop Question - How could your brand create unique experiences for its customers in a post-pandemic world?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Fashion
The fashion industry is experimenting with the metaverse
Trend - Known to be one of the most forward-thinking industries, high-fashion is now experimenting with the metaverse and its artistic implications. Metaverse-based fashion shows and showings are becoming more popular as businesses in the industry see how they can brand themselves in virtual spaces.
Workshop Question - How could your brand better look to the future for present-day inspiration?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Expansion
Tech brands are investing in developing and perfecting metaverse experiences
Trend - The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with one another. Tech companies are racing to develop the potential of these digital spaces, with emphasis on social life, culture, and brand presence.
Workshop Question - How can your brand utilize future metaverse opportunities?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Livestream
Virtual reality is being adopted into live events and shows
Trend - The use of virtual reality in the process of engaging with live content is on the rise as networks look for more creative ways to engage their audiences. These VR experiences are able to create distinct interactions for customers, without them having to leave their homes.
Workshop Question - How is your brand being creative in how it appeals to customers at home?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dedicated Factory
Automotive companies are creating dedicated facilities to produce EVs
Trend - Companies in the automotive industry are creating dedicated facilities to produce electric cars. Creating dedicated facilities allows these companies to customize production methods for electric vehicles. Additionally, it allows these organizations to produce electric cars at peak efficiently, and offer better prices to consumers.
Workshop Question - How can your organization efficiently serve the needs of eco-conscious consumers?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends