New Leisure Rules Through Tribalism
Instructor: Courtney Scharf
Download the Future of Entertainment Trend Report
This module explores how consumers' need for connection has changed over the course of the pandemic, and how our drive to be with community has evolved in a more digitally focused way.
This module includes a look at how popular in-person experiences have shifted online, how nostalgia has impacted this landscape, and what we can learn from the businesses that have been most successful in moving toward a more digital future.
Workshop Questions:
1. What are some ways your brand could leverage Nostalgia to create a sense of togetherness?
2. What are some ways in which you could bring people together safely? What would it look like if that experience were touchless?
