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FuturistU > Lifestyle > New Leisure Rules > Module 3 / 4

New Leisure Rules Through Tribalism

Instructor: Courtney Scharf
Future of Entertainment
Download the Future of Entertainment Trend Report
This module explores how consumers' need for connection has changed over the course of the pandemic, and
how our drive to be with community has evolved in a more digitally focused way.

This module includes a look at how popular in-person experiences have shifted online, how nostalgia has impacted this landscape, and what we can learn from the businesses that have been most successful in moving toward a more digital future.
Related Trend Report: Future of Entertainment
Workshop Questions:
1. What are some ways your brand could leverage Nostalgia to create a sense of togetherness?
2. What are some ways in which you could bring people together safely? What would it look like if that experience were touchless?
Attend Future Festival

Featured Insights

Mainstream Metaverse
Brands are placing more of an emphasis on metaverse experiences
Trend - Mainstream brands are now investing in metaverse technology to develop a range of shared social experiences online. While the concept has yet to become a mainstay among consumers, technology brands are seeing the potential in creating extensive online worlds where individuals share immersive virtual spaces.
Workshop Question - How can your brand leverage the metaverse to expand consumer reach?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Virtual Billboards
Brands are experimenting with 'virtual out-of-home' ads in the metaverse
Trend - As metaverse platforms gain popularity, various brands are integrating virtual out-of-home (VOOH) ads into their campaigns. Like traditional out-of-home advertising, VOOH formats consist of billboards and signage. However, with VOOH, these ads are on display in completely virtual worlds.
Workshop Question - How could your brand integrate a more passive advertising strategy?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Twin
Companies are using digital twins to test virtual counterparts of their products
Trend - Numerous companies, especially those in the automotive, engineering, and architecture space, are using IoT and VR-based systems to create precise digital representations of their products and systems. These lifelike models are then tested virtually as a way to guide product development.
Workshop Question - How could your company save costs on product development by implementing digital twin technology?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Banking
Banks are entering the metaverse to create more immersive consumer experiences
Trend - Banks, small and large, are embracing the Web3 revolution and reinventing the customer experience by setting up shop in the metaverse. Examples of metaverse banking range from virtual crypto ATMs to full-fledged institutions aimed at replicating real-world branches.
Workshop Question - How could your brand leverage new technologies to create more meaningful consumer experiences?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Realism
Some brands are using hyperrealism to design their metaverses
Trend - Brands are using real-world images or hyperrealism graphics in the metaverse in order to create more functional uses for this emerging virtual space. This use of hyperrealism helps add credibility to the idea that the metaverse's potential in industries beyond recreation are vast.
Workshop Question - How could your brand create more interest around its digital platforms?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Literacy
Brands release programs and products that help build Web3 literacy in children
Trend - As Web3 becomes more prevalent, some brands are focusing on building Web3 literacy among children. Programs and products in this space include everything from metaverse coding practice platforms, to family-friendly NFT platforms.
Workshop Question - How could your brand better focus on consumers' understanding of its industry?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Education
Metaverse-based education programs offer more immersion than online learning
Trend - As the metaverse expands, brands and institutions are creating spaces in the metaverse that are designed to educate customers. Everything from specialized education to educational programs and games can now be observed in this virtual space.
Workshop Question - What type of immersive learning experiences would be beneficial for your brand's customers or employees?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Medicine
Healthcare companies are bringing their services to the Metaverse
Trend - As the digital world expands in accessibility and popularity, health clinics and pharmacies are launching their services in the metaverse. Without the limits of brick-and-mortar, the online presence of medicine gives consumers easy access to health care check-ups, prescription renewals, and fitness and nutritional advice.
Workshop Question - How is your company adapting to changing consumer habits?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Architecture
The metaverse is seeing the development of architectural structures
Trend - The metaverse welcomes more developments as architectural studios begin constructing buildings and other infrastructure to mimic the physical world. These structures are able to push the limits of traditional architecture with physics-bending designs.
Workshop Question - How could your brand engage customers in the metaverse?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pop-Up
Metaverse-based or themed pop-up stores offer unique forms of engagement
Trend - Retailers are creating unique "pop-ups" within the metaverse, or in brick and mortar spaces that have adopted elements of the metaverse in their layouts and designs. These experiences offer a unique spin on a popular marketing technique.
Workshop Question - How could your brand create unique experiences for its customers in a post-pandemic world?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends