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FuturistU > Lifestyle > New Leisure Rules > Module 4 / 4

New Leisure Rules Through Experience

Instructor: Courtney Scharf
Travel
Download the Travel Trend Report
Experience has been a defining aspect of modern entertainment and leisure, leading to big changes in spending priorities, especially among younger demographics.

In this module, Courtney highlights the many ways in which experience has remained a driving
factor in entertertainment, and how both high-intensity and low-intensity experiences have played a crucial role in keeeping
consumers entertained.
Related Trend Report: Travel
Workshop Questions:
1. Is your customer most in search of an exciting or relaxing sense of escape? How could you meet that need in a what that is safe?
2. If you were to create an escape-focused experience or offering, what would make your experience different from what's already out there?
Access Advisory Services

Featured Insights

AR Fitness
Augmented reality apps encourage exploration and fitness simultaneously
Trend - Apps that manipulate and gamify users' surroundings are increasingly focusing on adventure merged with fitness. These augmented reality workout apps give consumers the opportunity to explore surroundings in a way that's both playful and that prioritizes health.
Workshop Question - How is your brand offering experiences that keep consumers committed to their goals?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Focused Mood-Boosting
Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Date
Dating apps eliminate or streamline communication features for better connections
Trend - As dating apps gain more criticism for issues like facilitating shallow interactions between users, brands are aiming to streamline these apps even further by eliminating certain communication features in favor of ones that aim to foster a deeper connection.
Workshop Question - How is your brand prioritizing meaningful connections for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Edu
Branded educational experiences use augmented reality to enhance engagement
Trend - Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users.
Workshop Question - How could your brand incorporate educational AR to better engage customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Journaling
Digital journaling platforms adapt to modern-day consumer habits
Trend - Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
Workshop Question - How could your brand modernize some of its more traditional products/services/campaigns?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pedestrian Mapping
Maps for pedestrians prioritize safety and experience
Trend - Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes.
Workshop Question - How is your brand prioritizing the new activities and habits consumers have picked up this year?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Habit-Forming
Habit-forming apps help consumers reach and maintain their personal goals
Trend - Apps are helping consumers stay on track with their personal goals by helping them form and build good habits over time. These habit-building apps range in purpose, and can be used for anything from physical fitness to achieving professional goals.
Workshop Question - How could your brand help empower its customers?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Tourism
Augmented reality platforms make exploration more interesting and informative
Trend - Augmented reality is being use in tourism-based apps in order enhance the experience of explorers. These apps help keep people engaged with their surroundings and bring more money to local economies.
Workshop Question - How can your brand keep consumers engaged with experimental platforms?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Sharing
Brands release apps that allow for more intimate sharing between friends
Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.
Workshop Question - How is your brand fostering healthier relationships between customers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends