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FuturistU > Culture > Reimagining Work Culture > Module 3 / 5

Reimagining Work Culture: Engagement

Instructor: Jaime Neely
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
The second module of Re-Imagining Work Culture shows viewers how the pandemic itself isn't the leading cause of low employee engagement levels; statistics show the majority of employees around the world are disengaged, and have been for decades.

This crisis, however, presents a unique opprotunity to effectively re-engage employees. Throughout this module, Jaime will explore the importance of effective managers, creating purpose and transparent communication when it comes to engaging employees throughout the crisis.
Related Trend Report: Corporate Social Responsibility
Workshop Question:
How can you give employees more autonomy to achieve organizational goals?
View Innovation Webinars

Featured Insights

Virus-Safe Workspace
Brands are launching social distancing office concepts to keep employees safe
Trend - The COVID-19 pandemic is reshaping the way society functions, with the concept of work having been drastically altered. Brands are creating custom concepts of what the future of work will look like including separating workspaces by 6 feet, implementing walkway directions to avoid congestion, limiting shared workplaces, and increasing sanitization.
Workshop Question - How can your brand make your customers feel safe post-pandemic?
6.5
Score
Popularity
Activity
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Megatrends

Insights by Trend Hunter AI

Post-Grind Recovery
Consumers are pivoting away from hustle culture and toward rest and relaxation
Trend - The relentless "grindset" mentality that dominated the 2010s is facing a cultural backlash, with consumers increasingly seeking rest, boundaries, and sustainable work practices over 24/7 productivity optimization. Companies are launching campaigns that celebrate downtime, mental health days, and the radical act of logging off.
Workshop Question - How might your brand reframe success beyond productivity metrics to connect with consumers seeking sustainable fulfillment?
7.1
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Megatrends
Cozy Technology
Gaming setups evolve into immersive personal sanctuaries
Trend - Tech companies and consumers are crafting immersive "digital cocoons" that blend physical comfort with technological engagement. This movement goes beyond basic workspace optimization, incorporating ambient lighting, textured accessories, and synchronized audio-visual elements to create complete sensory environments.
Workshop Question - How could your brand enhance the sensory comfort of consumers' digital experiences?
6.8
Score
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Activity
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Megatrends
AI Analog
AI technology integrated into traditional physical items marries the old with the new
Trend - Many consumers, especially younger Millennials and older members of Gen Z, are experiencing digital fatigue. Ironically, artificial intelligence can be the remedy to this as this technology does not require screen time to be effective. AI features integrated into analog objects are an example of this compromise.
Workshop Question - What other ways can your team imagine to satisfy the competing consumer desires to stay connected while reducing screentime?
6.8
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AI Leadership
Artificial intelligence enhances manager support through emotional intelligence
Trend - Leadership teams are now utilizing automated tools to connect with employees and gain deeper insights into their emotional states. These AI systems enhance employee satisfaction by conducting surveys and providing targeted coaching, offering support that aligns with individual feelings and needs.
Workshop Question - How can your business utilize automated tools to enhance its company culture?
5
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Eco-Digital Economy
Brands are leveraging technology for sustainability and economic growth
Trend - In the era of eco-digital advancement, brands are leveraging digital technologies that not only generate economic value but also prioritize environmental and social benefits. By leveraging tools like AI for efficiency, blockchain for transparency, and synthetic biology for sustainability, brands aim to reduce waste, improve supply chain sustainability, and drive business value.
Workshop Question - How can your brand leverage technology to bridge the gap between cutting-edge innovation and meaningful sustainability practices, while aligning with the growing consumer demand for "innovation with a conscience"?
5.4
Score
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Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
6.6
Score
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Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
4.3
Score
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Megatrends
Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
5.6
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Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
5.5
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Simulation Chair
Brands are launching immersive simulation chairs to enhance the gaming experience
Trend - Gaming and tech brands are releasing simulation chairs designed to completely immerse players in a game. Simulation chairs often mimic the feeling or design of a specific game feature for a multisensory experience. These chairs range from realistic car seats for racing games to large mecha-like gaming stations that replace the need for a dedicated room.
Workshop Question - Their grHow can your product/service tap into sensory elements to create immersive experiences for its customers?
6.3
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