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FuturistU > Culture > Reimagining Work Culture > Module 3 / 5

Reimagining Work Culture: Engagement

Instructor: Jaime Neely
Corporate Social Responsibility
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The second module of Re-Imagining Work Culture shows viewers how the pandemic itself isn't the leading cause of low employee engagement levels; statistics show the majority of employees around the world are disengaged, and have been for decades.

This crisis, however, presents a unique opprotunity to effectively re-engage employees. Throughout this module, Jaime will explore the importance of effective managers, creating purpose and transparent communication when it comes to engaging employees throughout the crisis.
Related Trend Report: Corporate Social Responsibility
Workshop Question:
How can you give employees more autonomy to achieve organizational goals?
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Featured Insights

Virus-Safe Workspace
Brands are launching social distancing office concepts to keep employees safe
Trend - The COVID-19 pandemic is reshaping the way society functions, with the concept of work having been drastically altered. Brands are creating custom concepts of what the future of work will look like including separating workspaces by 6 feet, implementing walkway directions to avoid congestion, limiting shared workplaces, and increasing sanitization.
Workshop Question - How can your brand make your customers feel safe post-pandemic?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Relaxed Workplace
As offices reopen post-pandemic more focus is placed on relaxation and wellness
Trend - Many consumers have been working from home over the pandemic, and have become accustomed to a level of relaxation and privacy. For some, this more relaxed environment is more conducive to productivity than the formal settings of the past. As offices reopen employers will need to be cognizant of this and provide more casual environments with low-sensory spaces.
Workshop Question - How can you arm yourself against the "anti-work" movement?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adjustable Office
Brands offer home office systems that cater to changes in work culture
Trend - Home office systems offered by furniture brands are becoming increasingly flexible and diverse in their uses. These systems offer important features like portability, privacy and space-saving.
Workshop Question - How is your brand catering to changed lifestyles and/or work cultures?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Video Enhancement
Brands are debuting video conferencing solutions for those working from home
Trend - The popularity of home-friendly video conferencing equipment is on the rise as COVID-19 has forced many individuals to work from their living quarters. As a result, brands are calling attention to products that will enable a premium experience, while seamlessly blending into the environment. Some even boast dual functionality.
Workshop Question - How can your brand better support remote workers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Worker Perks
Brands offer larger perks to help ease employee burdens
Trend - Employee perks are going well beyond in-office benefits and into investments that actually benefit employees lives and ease the various financial burdens they deal with. Things like childcare, debt repayment and fitness are now priorities for employers that want a productive and well-rounded workforce.
Workshop Question - How is your brand prioritizing employee wellbeing when it comes to their personal responsibilities and/or financial burdens?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
School Safety
Schools are updating their classrooms to ensure safety in the COVID-19 era
Trend - Schools are implementing new measures for health and safety in classrooms. From desk with barriers to tools for sanitization, these new features are designed to protect students while they physically partake in class.
Workshop Question - Conceptualize a way your brand can contribute to the safe reopening of an institution/business.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post Hospitality
The hospitality industry is making changes to accommodate post-pandemic health
Trend - The hospitality industry will take some time to fully recover from the economic hits it's taken as a result of the COVID-19 pandemic, but its gearing up for an uptick in demand anyway. New measures and products that prioritize safety and sanitization are increasingly important to businesses and customers in this space.
Workshop Question - How is your brand adjusting to post-pandemic safety?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends