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FuturistU > Culture > Reimagining Work Culture > Module 2 / 5

Reimagining Work Culture: Evolution

Instructor: Jaime Neely
Remote Lifestyle
Download the Remote Lifestyle Trend Report
The first module of Re-Imagining Work Culture takes a look at how the "new normal" of working from home was in fact well on its way for employers and employees -- it was simply accelerated because of the pandemic. This module will examine the advantages and disadvantages of a remote workforce, including increased flexibility for employees and the opportunity to access much more diverse talent.

The module wraps up by exploring the possibility of a "hybrid" working model, where employees spend some time working in office and some time working remotely.
Related Trend Report: Remote Lifestyle
Workshop Questions:
1. Imagine a hybrid work model as your organization's future. What does it look like? For your immediate team? Company?
2. How can you prepare for a future in which more lockdowns might take place?
Get Better and Faster

Featured Insights

Familial Workplace 2.0
Family-friendly workplaces become more important as Gen X works at home
Trend - The older Generation X micro-generation -- known as Gen XS -- has always been quite family-focused; they are even more so during quarantine, as many of them are working from home. Balancing this requires even more of a push toward a family-friendly office culture.
Workshop Question - What are you doing as an employer to provide busy team members with respite?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fertility Benefits
Companies are recognizing the importance of offering fertility benefits
Trend - Thanks to work by activists, employers now better understand the importance of inclusivity and supporting a diverse workforce. As a result, companies have begun offering fertility benefits that mitigate both the emotional and financial costs of trying to conceive.
Workshop Question - How can your brand work towards being more inclusive and supportive of a diverse workforce?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Health
Brands are prioritizing the mental health of parents and primary caregivers
Trend - The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children.
Workshop Question - How could your brand support employee and/or customer wellbeing?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Childcare
Platforms adjust their services to offer virtual childcare amid COVID-19
Trend - Virtual childcare has increased dramatically in the wake of COVID-19. These services include one-on-one and group sessions and typically span one hour. This emerging sector not only supports parents seeking free time but also employs caregivers unable to work amid social distancing regulations.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Childcare
Remote forms of childcare grow in popularity amidst continued restrictions
Trend - Childcare isn't just about watching over children and ensuring their safety, but about nurturing their abilities, keeping them entertained and teaching them. These forms of childcare are being accommodated with remote options amidst the ongoing pandemic--with everything from virtual storytelling to camps being options for kids.
Workshop Question - How is your brand easing transitions for customers amidst the ongoing pandemic?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Worker Perks
Brands offer larger perks to help ease employee burdens
Trend - Employee perks are going well beyond in-office benefits and into investments that actually benefit employees lives and ease the various financial burdens they deal with. Things like childcare, debt repayment and fitness are now priorities for employers that want a productive and well-rounded workforce.
Workshop Question - How is your brand prioritizing employee wellbeing when it comes to their personal responsibilities and/or financial burdens?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Support
Brands are launching specific platforms to support parents amid COVID-19
Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Rewards
Brands are re-creating in-office perks for remote employees amid COVID-19
Trend - As employees are required to work-from-home amid the "new normal" of COVID-19, the concept of office perks has diminished. In an effort to re-create some of the in-office benefits for employees, brands are offering meal delivery vouchers, work-from-home snack boxes, and virtual stipend cards, among other benefits.
Workshop Question - How can your brand incentivize remote workers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends