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FuturistU > Culture > Reimagining Work Culture > Module 2 / 5

Reimagining Work Culture: Evolution

Instructor: Jaime Neely
Remote Lifestyle
Download the Remote Lifestyle Trend Report
The first module of Re-Imagining Work Culture takes a look at how the "new normal" of working from home was in fact well on its way for employers and employees -- it was simply accelerated because of the pandemic. This module will examine the advantages and disadvantages of a remote workforce, including increased flexibility for employees and the opportunity to access much more diverse talent.

The module wraps up by exploring the possibility of a "hybrid" working model, where employees spend some time working in office and some time working remotely.
Related Trend Report: Remote Lifestyle
Workshop Questions:
1. Imagine a hybrid work model as your organization's future. What does it look like? For your immediate team? Company?
2. How can you prepare for a future in which more lockdowns might take place?
Get Trend Hunter Dashboard

Featured Insights

Familial Workplace 2.0
Family-friendly workplaces become more important as Gen X works at home
Trend - The older Generation X micro-generation -- known as Gen XS -- has always been quite family-focused; they are even more so during quarantine, as many of them are working from home. Balancing this requires even more of a push toward a family-friendly office culture.
Workshop Question - What are you doing as an employer to provide busy team members with respite?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Millennial Retention
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.
Workshop Question - How could your brand better prioritize employee retention?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Extended Benefits
Brands prioritize family benefits and perks in order to retain employees
Trend - As it becomes more difficult to juggle work responsibilities with family responsibilities, some businesses are prioritizing employee retention with more thorough benefits that help employees pay and plan for everything from fertility treatments to adoption.
Workshop Question - How could your brand expand employee benefits to boost retention?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fertility Benefits
Companies are recognizing the importance of offering fertility benefits
Trend - Thanks to work by activists, employers now better understand the importance of inclusivity and supporting a diverse workforce. As a result, companies have begun offering fertility benefits that mitigate both the emotional and financial costs of trying to conceive.
Workshop Question - How can your brand work towards being more inclusive and supportive of a diverse workforce?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Health
Brands are prioritizing the mental health of parents and primary caregivers
Trend - The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children.
Workshop Question - How could your brand support employee and/or customer wellbeing?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Childcare
Platforms adjust their services to offer virtual childcare amid COVID-19
Trend - Virtual childcare has increased dramatically in the wake of COVID-19. These services include one-on-one and group sessions and typically span one hour. This emerging sector not only supports parents seeking free time but also employs caregivers unable to work amid social distancing regulations.
Workshop Question - How can your brand support specific consumer needs during crisis?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Childcare
Remote forms of childcare grow in popularity amidst continued restrictions
Trend - Childcare isn't just about watching over children and ensuring their safety, but about nurturing their abilities, keeping them entertained and teaching them. These forms of childcare are being accommodated with remote options amidst the ongoing pandemic--with everything from virtual storytelling to camps being options for kids.
Workshop Question - How is your brand easing transitions for customers amidst the ongoing pandemic?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends