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FuturistU > Culture > Reimagining Work Culture > Module 5 / 5

Reimagining Work Culture: Excellence

Instructor: Jaime Neely
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
In the final module of Re-Imagining Work Culture, Jaime considers how the crisis has impacted employer branding and employer excellence. For years to come, employees will remember how their employer did -- or didn't -- take care of them throughout the crisis.

Employees also contiue to hold employers accountable when it comes to social and political issues. Organizations must prioritize diversity, equity and inclusion initiatives if they want to remain attractive as an employer in the eyes of Millennial and Gen Z employees. This final module will address key issues for employers today and how they can become a more positive force in societal well-being.
Related Trend Report: Millennial Lifestyle
Workshop Question:
How will you use the crisis to improve your employer branding? What are your key priorities?
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Featured Insights

WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Millennial Retention
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.
Workshop Question - How could your brand better prioritize employee retention?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Event
Corporate and work-related events are made easier with hybrid programs
Trend - Though corporate events are back to being in-person, virtual attendance is still popular as it offers flexibility, accessibility and comfort for people not willing to travel. To prioritize experience, brands are releasing technologies and platforms that help enhance hybrid event experiences.
Workshop Question - How could your brand be more flexible in its offerings for employees or customers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Skincare
Brands create immersive virtual cosmetic stores
Trend - As the cosmetic industry continues to grow, brands in this space are now investing in immersive virtual experiences that consumers can explore and shop in. These are more than just online stores, with distinct layouts and experiences that range from playful to informative.
Workshop Question - How is your brand prioritizing its virtual shopping experience?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Childcare
Platforms adjust their services to offer virtual childcare amid COVID-19
Trend - Virtual childcare has increased dramatically in the wake of COVID-19. These services include one-on-one and group sessions and typically span one hour. This emerging sector not only supports parents seeking free time but also employs caregivers unable to work amid social distancing regulations.
Workshop Question - How can your brand support specific consumer needs during crisis?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adjustable Office
Brands offer home office systems that cater to changes in work culture
Trend - Home office systems offered by furniture brands are becoming increasingly flexible and diverse in their uses. These systems offer important features like portability, privacy and space-saving.
Workshop Question - How is your brand catering to changed lifestyles and/or work cultures?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends