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FuturistU > Culture > Reimagining Work Culture > Module 4 / 5

Reimagining Work Culture: Experience

Instructor: Jaime Neely
Future of Business
Download the Future of Business Trend Report
The third module of Re-Imagining Work Culture looks at the many ways the exmployee experience is changing as a result of the crisis. From onboarding, to employee recognition and perks, employers need to completely re-strategize for these to be effective tools in attracting and retaining employees.

Jaime also considers the vastly different experience different employees are encountering throughout the crisis and how employers must lean in and step up. From working parents to employees caring for sick family members and young professionals sharing a small living space, employers must plan for a wide range of employee needs and proactively combat burnout, stress and fatigue.
Related Trend Report: Future of Business
Workshop Question:
Describe how your company's Employee Experience aligns to today's varying employee needs.
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Featured Insights

Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Branded Third Space
Brands launch third spaces that allow neighbors to connect with each other
Trend - Brands are creating "third places," a concept championed by sociologist Ray Oldenburg, to offer social spaces distinct from home and work. These welcoming environments foster regular connections among people through shared interests or activities, responding to the consumer's quest for community and spontaneity.
Workshop Question - How can your brand create a third space that fosters community connections and provides a sense of belonging for consumers in today's increasingly isolated society?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Productivity
Inclusive management and productivity apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simulation Chair
Brands are launching immersive simulation chairs to enhance the gaming experience
Trend - Gaming and tech brands are releasing simulation chairs designed to completely immerse players in a game. Simulation chairs often mimic the feeling or design of a specific game feature for a multisensory experience. These chairs range from realistic car seats for racing games to large mecha-like gaming stations that replace the need for a dedicated room.
Workshop Question - Their grHow can your product/service tap into sensory elements to create immersive experiences for its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or do volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Fitness
Fitness apps and systems are using AI to help users exercise and assess their health
Trend - As more people exercise at home, brands are releasing apps and fitness systems that are based in smart technology. These systems assess everything from an individual's health to their workouts, and guide them through personalized workouts that adjust based on needs, form and changing goals.
Workshop Question - How could your brand use smart technology to help consumers progress in their personal goals?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Office
Businesses put more effort into designing sustainable offices
Trend - As sustainability becomes more important for consumers, businesses are prioritizing eco-friendliness in their offices. The incorporation of sustainable furniture is what is currently most common, as these pieces are accessible and easy to implement.
Workshop Question - How is your brand aligning itself with the values of potential employees?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends