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FuturistU > Innovation & Change > Ability to Change > Module 7 / 7

Ease of Inaction

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the ease of inaction, a concept that looks at how even the smartest and most innovative minds can fall victim to stability & consistency. Smart people do not intentionally resist change or adaptation, but we get so caught up with everything that needs to be done that we become less proactive about ideas that are different, are not in our department, or are not our greatest concern. A multitude of factors make it easier for us to lack urgency, and if you can address those factors, you can spark the action you need to create the future.

Individuals today are so busy, whether it be related to work or our personal lives, and it becomes very easy to deprioritize new ideas or opportunities; this busyness can impact any sense of urgency to take action or pursue something different. Jeremy reveals tactics for how to overcome the ease of inaction and strategies to prevent your competitiors from moving more quickly than you.
Workshop Questions:
1. What tactics, symbols, or workshops could you implement to make change happen?
2. If you were to imagine five years from today, what five factors could realistically lead your company to become less relevant? What could lead to success? Based on that exercise, what are the three most important areas for you to focus on?
3. If you created a gambling fund, what are five initiatives currently on hold that you would put in action?
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Insights by Trend Hunter AI

Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Adaptation
Toys and products for children are made adaptable to grow with them
Trend - Adaptable products that are able to "grow" or change in function as children grow up are increasingly popular. Products in this space include everything from high chairs with multiple functions to cribs that can turn into desks.
Workshop Question - How is your brand prioritizing cost accessibility for its customers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activism Pop-Up
Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Workshop Question - How could your brand build a sense of community among customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pedestrian Mapping
Maps for pedestrians prioritize safety and experience
Trend - Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes.
Workshop Question - How is your brand prioritizing the new activities and habits consumers have picked up this year?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Package
More brands prioritize inclusive packaging for people with disabilities
Trend - Packaging that's easier to interact with for people with disabilities is increasingly common. Everything from food to cosmetic brands are prioritizing accessible packaging with products like beer cans labeled with braille and food product-detecting apps.
Workshop Question - In what areas is your brand not as inclusive or accessible as it could be?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Hygiene
Artifical intelligence-powered hygiene products are on the rise
Trend - The use of smart technology in the formulation or application of products related to cleansing is on the rise as consumers' self-care routines become more thorough and precise. These products include everything from toothbrushes to cleansers.
Workshop Question - How could your brand use smart tech to enhance trust in its product/service?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robot Retail
The COVID-19 pandemic has accelerated the use of robots in retail
Trend - Autonomous devices in retail spaces that ensure limited contact between employees and customers are on the rise. Though these technologies have been used sporadically, they're in accelerated development due to the implications of retail openings amidst the ongoing pandemic.
Workshop Question - How can your brand go above and beyond to protect customer and employee health?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends