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FuturistU > Innovation & Change > Ability to Change > Module 7 / 7

Ease of Inaction

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the ease of inaction, a concept that looks at how even the smartest and most innovative minds can fall victim to stability & consistency. Smart people do not intentionally resist change or adaptation, but we get so caught up with everything that needs to be done that we become less proactive about ideas that are different, are not in our department, or are not our greatest concern. A multitude of factors make it easier for us to lack urgency, and if you can address those factors, you can spark the action you need to create the future.

Individuals today are so busy, whether it be related to work or our personal lives, and it becomes very easy to deprioritize new ideas or opportunities; this busyness can impact any sense of urgency to take action or pursue something different. Jeremy reveals tactics for how to overcome the ease of inaction and strategies to prevent your competitiors from moving more quickly than you.
Workshop Questions:
1. What tactics, symbols, or workshops could you implement to make change happen?
2. If you were to imagine five years from today, what five factors could realistically lead your company to become less relevant? What could lead to success? Based on that exercise, what are the three most important areas for you to focus on?
3. If you created a gambling fund, what are five initiatives currently on hold that you would put in action?
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Insights by Trend Hunter AI

Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Snack
More brands in food retail prioritize accessible packaging
Trend - Accessible packaging and branding has become a priority for some brands in the food industry. Now, more businesses are designing food packaging that's easily accessed by people with disabilities--with everything from the incorporation of braille to easier-to-open lids.
Workshop Question - How could your brand be more accessible for underserved communities?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Adaptation
Toys and products for children are made adaptable to grow with them
Trend - Adaptable products that are able to "grow" or change in function as children grow up are increasingly popular. Products in this space include everything from high chairs with multiple functions to cribs that can turn into desks.
Workshop Question - How is your brand prioritizing cost accessibility for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activism Pop-Up
Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Workshop Question - How could your brand build a sense of community among customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Parent
Digital tools are allowing for new forms of engagement between parents and children
Trend - Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reversible Design
Sustainable practices are becoming more commonplace for architects and designers
Trend - With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts. "Reversible design" is the architecture of structures that can be easily deconstructed, reused, or where parts can be removed and added easily.
Workshop Question - What sustainable brick-and-mortar practices can your brand employ?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends