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FuturistU > Innovation & Change > Ability to Change > Module 5 / 7

Optionality

Instructor: Jeremy Gutsche
This module introduces the concept of optionality and looks how decisions we make today can limit our choices and opportunities of the future. We tend to make decisions that get short-term results, not realizing that certain choices can fix us to the path we are on and reduce our future potential. Optionality is about making decisions that increase our future choices.

To illustrate the impacts of optionality, Jeremy highlights examples from the CPG industry and his own journey building Trend Hunter and the Future Festival events. Throughout the module, you'll learn why and how seemingly small decisions you make, can have massive impacts on your future. You'll also learn more about how you can tap into optionality to increase your options and your ability to create more opportunity.
Workshop Questions:
1. What five decisions have most impacted your adult life?
2. What decisions are you making to open up your future options?
3. In which parts of your business could you create more long-term options?
Get Better and Faster

Insights by Trend Hunter AI

Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Salon
Brands are launching salons that are enhanced by AR technology
Trend - Beauty brands have been experimenting with beauty try-on technology for some time, but AR technologies are now sophisticated enough to use in salons reliably. Rather than solely relying on verbal communication, the software in the augmented salons helps both clients and hairdressers visualize the available options for styling, cutting, and coloring.
Workshop Question - How can your brand leverage augmented reality to enhance consumer satisfaction?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Expansion
Tech brands are investing in developing and perfecting metaverse experiences
Trend - The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with one another. Tech companies are racing to develop the potential of these digital spaces, with emphasis on social life, culture, and brand presence.
Workshop Question - How can your brand utilize future metaverse opportunities?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reversible Design
Sustainable practices are becoming more commonplace for architects and designers
Trend - With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts. "Reversible design" is the architecture of structures that can be easily deconstructed, reused, or where parts can be removed and added easily.
Workshop Question - What sustainable brick-and-mortar practices can your brand employ?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pedestrian Mapping
Maps for pedestrians prioritize safety and experience
Trend - Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes.
Workshop Question - How is your brand prioritizing the new activities and habits consumers have picked up this year?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Election Accessibility
Some brands are doing what they can to make voting more accessible
Trend - The upcoming U.S. election has resulted in brands doing their part to make voting more accessible to consumers. Everything from ride promotions to education distribution are being facilitated by brands to increase voting accessibility.
Workshop Question - How is your brand taking a stand when it comes to supporting positive causes?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Homebody Furniture
Consumers' interest in stylish, cozy furniture is increasing amid COVID-19
Trend - Designers are debuting furniture collections that embrace the homebody aesthetic with silhouettes that are stylish and contemporary. The pieces magnify coziness as a key concept through oversized and soft features.
Workshop Question - How can your brand make consumers feel more comfortable and/or secure?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robot Retail
The COVID-19 pandemic has accelerated the use of robots in retail
Trend - Autonomous devices in retail spaces that ensure limited contact between employees and customers are on the rise. Though these technologies have been used sporadically, they're in accelerated development due to the implications of retail openings amidst the ongoing pandemic.
Workshop Question - How can your brand go above and beyond to protect customer and employee health?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Symptom Detection
Tech brands are launching wearables that are capable of detecting COVID-19
Trend - Companies are trying to flatten the curve with smart technology by releasing wearable devices that can detect COVID-19 symptoms. Deployed as bandages or wearables, these gadgets serve to help individuals catch an infection early on.
Workshop Question - How can your brand answer to consumer concerns about health and safety?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends