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FuturistU > Innovation & Change > Ability to Change > Module 3 / 7

Neurological Shortcuts

Instructor: Jeremy Gutsche
This module looks at how over time, we become more intelligent, but we dramatically lose our raw creativity. The key is that our brain has a series of neurological shortcuts meant to make our lives easier. Instead of coming up with 200 ideas for every possible challenge, our brain narrows our thinking, reverting to things we've seen done before. That's great for making life simpler, and for times where you need to make a split second decision. However, it is terrible for innovation and change and times of chaos and change.
Workshop Question:
How could you retrain your brain to proactively hunt for opportunity?
Access Advisory Services

Insights by Trend Hunter AI

Advanced Baking
Baking kits are being offered with more upscale designs and ingredients
Trend - Elevated baking kits are giving consumers the opportunity to make the more sophisticated baked goods they see in stores or on social media, at home. The advanced flavors and designs of these kits make them suitable for everything from hosting to shared experiences with family.
Workshop Question - Which changing consumer behaviors or lifestyles could your brand better appeal to?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DEI Revamped
Employer inclusivity strategies must reach higher standards post-pandemic
Trend - As consumers continue re-prioritizing their lives post-pandemic, they crave a more clear sense of purpose in their work. One way to achieve this in the workplace is by offering a more comprehensive DEI strategy. Diversity, equity, and inclusion have become all the more important to consumers seeking ways to make the world a better place on a daily basis.
Workshop Question - What is your current DEI strategy, and how can it improve?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Sneaker
Brands are launching sneakers designed to accommodate people with disabilities
Trend - Mainstream brands are launching new footwear options designed to improve the lives of people with disabilities. These include sneakers with a hands-free design for those with limited dexterity as well as unique design details that focus on the senses of touch, sight, and sound for those who require sensory-focused accommodations.
Workshop Question - How can your brand be more inclusive in the products or services you offer?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-Waste Cooking
Consumers prioritize waste-reduction while cooking at home
Trend - Brands are helping consumers who are trying to limit the amount of food and packaging waste they use with products and services that empower them to reduce waste while they're cooking at home. Everything from cooking shows to cooking planner apps are helping consumers do this.
Workshop Question - How is your brand empowering its customers to be more eco-friendly?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gaming Supplement
The health and wellness industry accommodates gamers with specific supplements
Trend - With the esports industry being as influential as it is, brands in the wellness space are increasingly targeting gamers. This shift includes the offering of gamer-specific supplements that promise benefits like enhanced concentration and alertness.
Workshop Question - What's an unlikely industry or set of consumers that your brand could help?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Inclusion
In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Climate Prefab
Prefabricated homes are being designed with climate and natural disasters in mind
Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are earthquake-proof.
Workshop Question - How is your brand prioritizing both short and long-term solutions to climate change?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cognitive Snacking
Child-friendly snack and beverage items include brain-boosting ingredients
Trend - Brands offering snack products for children are now highlighting that their foods are designed to help develop health cognitive functioning in children. These convenient, kid-friendly products include everything from yogurts to snack bars.
Workshop Question - How is your brand prioritizing both convenience and health?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Changing Hygiene
Color-changing technology is used to reassure consumers
Trend - Color-changing hygiene products are on the rise as the ongoing pandemic has increased people’s dedication to rigorous sanitation practices. Color is used to signify the presence of bacteria or the effectiveness of a certain product and acts as a visual marker of safety to reassure consumers.
Workshop Question - How can your brand ease the COVID-related anxieties of consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends