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FuturistU > Innovation & Change > Ability to Change > Module 3 / 7

Neurological Shortcuts

Instructor: Jeremy Gutsche
This module looks at how over time, we become more intelligent, but we dramatically lose our raw creativity. The key is that our brain has a series of neurological shortcuts meant to make our lives easier. Instead of coming up with 200 ideas for every possible challenge, our brain narrows our thinking, reverting to things we've seen done before. That's great for making life simpler, and for times where you need to make a split second decision. However, it is terrible for innovation and change and times of chaos and change.
Workshop Question:
How could you retrain your brain to proactively hunt for opportunity?
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Insights by Trend Hunter AI

DEI Revamped
Employer inclusivity strategies must reach higher standards post-pandemic
Trend - As consumers continue re-prioritizing their lives post-pandemic, they crave a more clear sense of purpose in their work. One way to achieve this in the workplace is by offering a more comprehensive DEI strategy. Diversity, equity, and inclusion have become all the more important to consumers seeking ways to make the world a better place on a daily basis.
Workshop Question - What is your current DEI strategy, and how can it improve?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gaming Supplement
The health and wellness industry accommodates gamers with specific supplements
Trend - With the esports industry being as influential as it is, brands in the wellness space are increasingly targeting gamers. This shift includes the offering of gamer-specific supplements that promise benefits like enhanced concentration and alertness.
Workshop Question - What's an unlikely industry or set of consumers that your brand could help?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Climate Prefab
Prefabricated homes are being designed with climate and natural disasters in mind
Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are earthquake-proof.
Workshop Question - How is your brand prioritizing both short and long-term solutions to climate change?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cognitive Snacking
Child-friendly snack and beverage items include brain-boosting ingredients
Trend - Brands offering snack products for children are now highlighting that their foods are designed to help develop health cognitive functioning in children. These convenient, kid-friendly products include everything from yogurts to snack bars.
Workshop Question - How is your brand prioritizing both convenience and health?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Changing Hygiene
Color-changing technology is used to reassure consumers
Trend - Color-changing hygiene products are on the rise as the ongoing pandemic has increased people’s dedication to rigorous sanitation practices. Color is used to signify the presence of bacteria or the effectiveness of a certain product and acts as a visual marker of safety to reassure consumers.
Workshop Question - How can your brand ease the COVID-related anxieties of consumers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ergonomic Maintenance
Ergonomic house care products are assisting consumers at home
Trend - No longer just exclusive to the design of the home and office furniture, brands are releasing home maintenance products that are designed with efficiency, as well as the consumer's comfort and wellness in mind.
Workshop Question - How can your brand alleviate the strain that consumers experience in their everyday?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Electrode Enhancement
Companies are stimulating experiences using electrodes in lifestyle items
Trend - Lifestyle brands are leveraging electrode technology and its response to human biology in seamless ways. Consumer experiences are elevated as electrodes contact the body through items such as wearables and houseware to enhance performance.
Workshop Question - How can your brand leverage biological science to enhance consumer experience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Registration
Retailers are turning select physical locations into voter registration hubs
Trend - Businesses are aiming to make the act of partaking in the presidential election easier for consumers. As a result, many companies are transforming their brick-and-mortar locations into registration hubs and offering educational materials to encourage participation.
Workshop Question - How might your brand showcase its commitment to creating a better world?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends