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FuturistU > Innovation & Change > Ability to Change > Module 4 / 7

Traps of Success

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the traps of success by looking at how the past success of large companies can in fact be their biggest disadvanage, and can lead to complacency. For evolutionary reasons, we are prewired to be loyal, consistent, and disciplined about our craft. These traits serve us well, enabling us to provide for our families and thrive in organizations. However, these same traits also have a darker side, which is that success makes us complacent, repetitive, and protective.

Jeremy introduces Trend Hunter's Innovation Assessment tool as way to identify where these traits exist both on an individual level and within organizations. Self-awareness is key to understanding how your innate tendencies and behaviors can be prevent you from reaching your full potential and capturing new opportunity. Take the assessment for yourself to discover your Innovation Archetype and learn how your dominant traits may be holding you back.
Workshop Question:
How are you counteracting the traps of your own success?
Get Trend Hunter Dashboard

Insights by Trend Hunter AI

Positivity Platform
Social platforms with a positive focus rebel against the negative internet
Trend - New online platforms, whether private or social-focused, are launching with a focus on positivity and compliments. Some such platforms are powered by AI, while some are community-driven. However, each are designed to offer positive breaks from the negative nature of popular content platforms.
Workshop Question - How might we create a positive and uplifting experience for our audience to counteract the negativity often found in digital environments?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Controlled Impulse
Budgeting and savings apps are used by Millennials to prevent impulse purchases
Trend - While personal finance management apps have existed for over a decade, the introduction of artificial intelligence (AI) and data collection algorithms have made recent apps far more effective than before. These modern budgeting apps are used to prevent unnecessary spending while saving toward goals.
Workshop Question - How can your brand leverage AI and data collection to help its customers make more informed purchasing decisions?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cherry Perfume
Cherry perfume has emerged as the latest viral fragrance
Trend - Cherry fragrances are making a significant impact in the beauty and perfume industry, propelled by the broader cultural embrace of cherry as a key motif across various domains, from fashion to social media aesthetics. These fragrances range from luxury to affordable, tapping consumers at all purchasing levels.
Workshop Question - How can your brand leverage the emerging shift towards visual storytelling and mood-based purchasing?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco-Digital Economy
Brands are leveraging technology for sustainability and economic growth
Trend - In the era of eco-digital advancement, brands are leveraging digital technologies that not only generate economic value but also prioritize environmental and social benefits. By leveraging tools like AI for efficiency, blockchain for transparency, and synthetic biology for sustainability, brands aim to reduce waste, improve supply chain sustainability, and drive business value.
Workshop Question - How can your brand leverage technology to bridge the gap between cutting-edge innovation and meaningful sustainability practices, while aligning with the growing consumer demand for "innovation with a conscience"?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Transcription
AI-based tools help consumers convert audio into textual formats
Trend - Generative artificial intelligence is being used to convert spoken language into written text. This text can be used for a variety of purposes, such as transcription services for meetings, interviews, lectures, and content creation.
Workshop Question - How can your brand bolster operational efficiency using artificial intelligence?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hispanic Entrepreneurship
Brands are appealing to Hispanic consumers' sense of entrepreneurship
Trend - Businesses are taking note of the growth of Hispanic entrepreneurship in the U.S. and are creating grants, innovation programs and campaigns that celebrate and invest in the success of Hispanic business owners.
Workshop Question - How could your brand prioritize opportunities for creators on its path to innovation?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Musician
Companies are launching platforms dedicated to AI-generated music
Trend - AI-generated music is created when an artificial intelligence model is trained on a set of musical data and prompted to reproduce it. This data includes music tracks, instrument sounds, and melodies, which help influence the patterns, structures, and musical characteristics the AI generates.
Workshop Question - How can your brand leverage automation to enhance creative content?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends