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FuturistU > Innovation & Change > Ability to Change > Module 4 / 7

Traps of Success

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the traps of success by looking at how the past success of large companies can in fact be their biggest disadvanage, and can lead to complacency. For evolutionary reasons, we are prewired to be loyal, consistent, and disciplined about our craft. These traits serve us well, enabling us to provide for our families and thrive in organizations. However, these same traits also have a darker side, which is that success makes us complacent, repetitive, and protective.

Jeremy introduces Trend Hunter's Innovation Assessment tool as way to identify where these traits exist both on an individual level and within organizations. Self-awareness is key to understanding how your innate tendencies and behaviors can be prevent you from reaching your full potential and capturing new opportunity. Take the assessment for yourself to discover your Innovation Archetype and learn how your dominant traits may be holding you back.
Workshop Question:
How are you counteracting the traps of your own success?
Access Advisory Services

Insights by Trend Hunter AI

AI Hobbyist
For tech enthusiasts, generative AI has become a tool to enhance hobbies
Trend - Chatgpt and similar models are being adapted into everyday life--and even hobbies and recreation are fair game. Tech enthusiasts are particularly likely to use generative AI for personal enjoyment, which can be seen through products like AI-equipped bikes, chess sets and travel assistants.
Workshop Question - How might your brand leverage generative AI to enhance customer journeys or product experience?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotics AI
Tech companies are training AI models for use in advanced robotics
Trend - Artificial intelligence companies are training AI models specifically for use in advanced robotics. These models mimick humanlike features, such as hand dexterity, reasoning patterns, and problem-solving abilities. These AI lead to robotics capable of performing tasks with high precision.
Workshop Question - How could your brand integrate advanced humanoid robotics into its operations?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Training
Workplaces are using generative AI to train and improve employee efficiency
Trend - Workplaces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.
Workshop Question - How could your brand implement generative AI training processes to improve its overall workplace efficiency?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainability AI
Companies are leveraging AI platforms to optimize production and reduce waste
Trend - Companies in the production, retail, and logistics spaces are looking to artificial intelligence (AI) models to reduce emissions. The AI models help optimize production, cut-out excess waste, better manage inventory, and improve overall sustainability using predictive and analytical models.
Workshop Question - How can your brand leverage AI models to optimize production and improve overall sustainability in response to increased pressure to reduce emissions?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Journal
New services are using AI to offer advice on individual's daily lives
Trend - Brands in the artificial intelligence space are launching journaling apps backed by generative AI. These services can help journalers identify patterns in their lives while receiving advice from AI. The AI provides insight into emotional states that otherwise may not have been identified.
Workshop Question - How could your brand incorporate generative AI technology to offer more personalization in services or products for customers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends