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FuturistU > Innovation & Change > Ability to Change > Module 4 / 7

Traps of Success

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the traps of success by looking at how the past success of large companies can in fact be their biggest disadvanage, and can lead to complacency. For evolutionary reasons, we are prewired to be loyal, consistent, and disciplined about our craft. These traits serve us well, enabling us to provide for our families and thrive in organizations. However, these same traits also have a darker side, which is that success makes us complacent, repetitive, and protective.

Jeremy introduces Trend Hunter's Innovation Assessment tool as way to identify where these traits exist both on an individual level and within organizations. Self-awareness is key to understanding how your innate tendencies and behaviors can be prevent you from reaching your full potential and capturing new opportunity. Take the assessment for yourself to discover your Innovation Archetype and learn how your dominant traits may be holding you back.
Workshop Question:
How are you counteracting the traps of your own success?
View Innovation Webinars

Insights by Trend Hunter AI

Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented B2B
As AR technology underperforms in the consumer space, it finds a home in B2B
Trend - AR/VR/MR consumer products are still fairly niched among consumers; however, these technologies increase in popularity in the B2B space. This is seen in employee onboarding, cross-company collaboration, sales, and beyond. Though the business world is becoming increasingly virtual, immersive technologies help retain sensory connections.
Workshop Question - Where in your business could the use of immersive technologies be beneficial?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.
Workshop Question - How can your product or service provide consumers with an opportunity for exploration?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Bartending
Bartending apps allow for people to become educated mixologists at home
Trend - Bartending apps and features allow for people to become more informed on how to craft cocktails, a DIY trend that's particularly popular as the ongoing pandemic keeps people in their homes and looking for hobbies.
Workshop Question - How could your brand help support customer projects and hobbies?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activism Pop-Up
Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Workshop Question - How could your brand build a sense of community among customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Parent
Digital tools are allowing for new forms of engagement between parents and children
Trend - Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Audio-Only
Audio-only apps offer new forms of social media and content interactions
Trend - What was recently considered "old fashioned" is being made new again--audio-based communication and engagement with content are being revamped with audio-only options that take the pressure off virtual communication, or allow people to multitask while engaging with content that typically includes videos.
Workshop Question - How can your brand offer consumers alternatives to their entrenched habits?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reversible Design
Sustainable practices are becoming more commonplace for architects and designers
Trend - With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts. "Reversible design" is the architecture of structures that can be easily deconstructed, reused, or where parts can be removed and added easily.
Workshop Question - What sustainable brick-and-mortar practices can your brand employ?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends