Ideas
Explore the world's #1 largest database of ideas and innovations, with 433,068 inspiring examples.
Trend Reports
Discover why 1,165 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 336,141 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,165 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 336,141 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,158 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 433,068 cutting edge ideas.
FuturistU > Innovation & Change > Ability to Change > Module 6 / 7

Linear Thinking

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the the concept of linear thinking and its impact on our ability to accurately predict and plan for the future. Unfortunately, our human brains are not designed for our exponentially evolving world. We understand that our world is changing, but we assume the next interval of change will be similar to the last. We have a very difficult time understanding the compounding impact of change.

This module also touches on the pace of change and how it continues to accelerate with each passing year. Throughout the module, you'll discover examples that showcase this acceleration and you'll also learn tactics on how you can better position yourself and your business to stay ahead of competitors.
Workshop Questions:
1. Realizing how much has changed, in so many categories, how much has changed in your world?
2. Create a list of a dozen far-future innovations in your industry and simulate how you would react if your competitor surprised you by releasing those innovations.
3. What can you do now to set yourself up for success during the next interval of change?
View Innovation Webinars

Insights by Trend Hunter AI

Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Climate-Positive Initiative
More brands and institutions are prioritizing climate-positivity
Trend - Products, services and infrastructure that actually benefit the environment are currently rare--but some businesses and institutions are starting to prioritize climate-positive products, experiences and urban planning initiatives.
Workshop Question - How is your brand authentically prioritizing sustainability?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Eyewear
Sustainable eyewear solutions counter the industry's impact
Trend - Prescription eyewear is a necessity for many consumers, but the industry, like many others, has an impact on the environment. As a result, some brands in the industry are prioritizing eco-friendly solutions that include sustainable glasses materials and packaging.
Workshop Question - How is your brand prioritizing sustainability?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Fashion
The fashion industry is experimenting with the metaverse
Trend - Known to be one of the most forward-thinking industries, high-fashion is now experimenting with the metaverse and its artistic implications. Metaverse-based fashion shows and showings are becoming more popular as businesses in the industry see how they can brand themselves in virtual spaces.
Workshop Question - How could your brand better look to the future for present-day inspiration?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compostable Beauty
Beauty brands are reducing their impact with compostable packaging
Trend - Compostable packaging solutions in the beauty space are becoming more popular as brands in the cosmetic industry look to reduce their environmental impact. Everything from brands selling luxury goods to ones selling inexpensive beauty items are now adopting such packaging.
Workshop Question - How is your brand prioritizing environmental protection?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Adaptation
Toys and products for children are made adaptable to grow with them
Trend - Adaptable products that are able to "grow" or change in function as children grow up are increasingly popular. Products in this space include everything from high chairs with multiple functions to cribs that can turn into desks.
Workshop Question - How is your brand prioritizing cost accessibility for its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Expansion
Tech brands are investing in developing and perfecting metaverse experiences
Trend - The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with one another. Tech companies are racing to develop the potential of these digital spaces, with emphasis on social life, culture, and brand presence.
Workshop Question - How can your brand utilize future metaverse opportunities?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends