Subtlety of Disruption
Instructor: Jeremy Gutsche
This module looks at how even the smartest business minds throughout history have overlooked and dismissed the potential of new ideas. When people miss an opportunity in their own industry, it’s not because they were blind to new ideas. Typically, smart people miss out because new ideas seem awkward and different. To find your breakthrough, you
need to better spot the subtle clues that hint toward great ideas.
To further illustrate this point, Jeremy draws on a wide range of examples from various industries including tech, auto and enterntainment. Even the most successful brands we know today have overlooked or passed on an idea that later saw tremendous success. You'll learn how even the most dominant companies can overestimate their market control and why this can steer you away from your next big idea.
need to better spot the subtle clues that hint toward great ideas.
To further illustrate this point, Jeremy draws on a wide range of examples from various industries including tech, auto and enterntainment. Even the most successful brands we know today have overlooked or passed on an idea that later saw tremendous success. You'll learn how even the most dominant companies can overestimate their market control and why this can steer you away from your next big idea.
Workshop Question:
What can you do to encourage disruptive thinking?
