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FuturistU > Innovation & Change > Ability to Change > Module 2 / 7

Subtlety of Disruption

Instructor: Jeremy Gutsche
This module looks at how even the smartest business minds throughout history have overlooked and dismissed the potential of new ideas. When people miss an opportunity in their own industry, it’s not because they were blind to new ideas. Typically, smart people miss out because new ideas seem awkward and different. To find your breakthrough, you
need to better spot the subtle clues that hint toward great ideas.

To further illustrate this point, Jeremy draws on a wide range of examples from various industries including tech, auto and enterntainment. Even the most successful brands we know today have overlooked or passed on an idea that later saw tremendous success. You'll learn how even the most dominant companies can overestimate their market control and why this can steer you away from your next big idea.
Workshop Question:
What can you do to encourage disruptive thinking?
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Snack
More brands in food retail prioritize accessible packaging
Trend - Accessible packaging and branding has become a priority for some brands in the food industry. Now, more businesses are designing food packaging that's easily accessed by people with disabilities--with everything from the incorporation of braille to easier-to-open lids.
Workshop Question - How could your brand be more accessible for underserved communities?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Salon
Brands are launching salons that are enhanced by AR technology
Trend - Beauty brands have been experimenting with beauty try-on technology for some time, but AR technologies are now sophisticated enough to use in salons reliably. Rather than solely relying on verbal communication, the software in the augmented salons helps both clients and hairdressers visualize the available options for styling, cutting, and coloring.
Workshop Question - How can your brand leverage augmented reality to enhance consumer satisfaction?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activism Pop-Up
Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Workshop Question - How could your brand build a sense of community among customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Redefined Valentine
Valentine's Day promotions are adapted with the ongoing pandemic in mind
Trend - Valentine's Day promotions this year are vastly different and serve consumers new, restricted ways of living amidst the ongoing pandemic. Brands are offering everything from Valentine's themed virtual wine tastings to chef-made meals that can be enjoyed with a partner at home.
Workshop Question - How is your brand offering customers a sense of normlacy amidst ongoing uncertainties?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Audio-Only
Audio-only apps offer new forms of social media and content interactions
Trend - What was recently considered "old fashioned" is being made new again--audio-based communication and engagement with content are being revamped with audio-only options that take the pressure off virtual communication, or allow people to multitask while engaging with content that typically includes videos.
Workshop Question - How can your brand offer consumers alternatives to their entrenched habits?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends