Personal Brand
Instructor: Shelby Walsh
Download the Holistic Wellness Trend Report
How well is your brand finding opportunity in the tension consumers have between the fear of missing out (FOMO) and the joy of missing out (JOMO)? Find out how some direct-to-consumer brands such as The Sill, Backdrop and Kit & Ace have created an appeal to Millennial consumers – a generation spending more time at home than any other. We’ll explore how staying in more is affecting what young generations are wearing, how they’re communicating and what they’re doing in their spare time.This module will also detail how brands can consider creating a greater sense of FOMO in consumers' life, honing in on best-in-class examples from the hospitality and travel industry. Get ideas on how to upgrade your product or service to make it more sharable and creating a “staying in” experience with your brand in this quick 10-minute module.
Workshop Questions:
1. How could you upgrade your product/service to make it more shareable?
2. If you could design a “staying in” experience with your brand, what would it look like?
