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FuturistU > Consumers > Unpacking Consumer Behavior > Module 3 / 5

Personal Brand

Instructor: Shelby Walsh
Holistic Wellness
Download the Holistic Wellness Trend Report
How well is your brand finding opportunity in the tension consumers have between the fear of missing out (FOMO) and the joy of missing out (JOMO)? Find out how some direct-to-consumer brands such as The Sill, Backdrop and Kit & Ace have created an appeal to Millennial consumers – a generation spending more time at home than any other. We’ll explore how staying in more is affecting what young generations are wearing, how they’re communicating and what they’re doing in their spare time.

This module will also detail how brands can consider creating a greater sense of FOMO in consumers' life, honing in on best-in-class examples from the hospitality and travel industry. Get ideas on how to upgrade your product or service to make it more sharable and creating a “staying in” experience with your brand in this quick 10-minute module.
Related Trend Report: Holistic Wellness
Workshop Questions:
1. How could you upgrade your product/service to make it more shareable?
2. If you could design a “staying in” experience with your brand, what would it look like?
Attend Future Festival

Featured Insights

At-Home Escape
Board games are inspired by the interactive escape room format
Trend - The continued popularity of escape rooms has led to brands imitating the same experience with consumers at home, in the form of escape room-themed board games. These games play on the interactive and novel nature of traditional escape room programs, but in a format that's more convenient.
Workshop Question - How could your brand create an interactive program for its customers to experience at home?
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foliage Familial
Brands tap into the consumers’ obsession with raising houseplants
Trend - As consumers, particularly Millennials, seek to acquire more greenery and plant life for their homes, brands are responding with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”
Workshop Question - How can you leverage the niche interests of your consumers to build better connections?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Festival Wellness
Health and wellness take inspiration from music festivals
Trend - Brands focused on health-related products and services are adopting the festival model to create large, festival-like events for consumers to experience. These events tap into the loyalty of their more passionate customers.
Workshop Question - Conceptualize a festival that centers around your business' brand, products and/or services.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Hotel
Brands create custom overnight experiences for their consumers
Trend - Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. These branded hotels allow retailers to showcase their products and services while creating interactive environments.
Workshop Question - How could you create a story or social experience around your products and services? How can you make it more of an event than merely a point of purchase?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Stay
Hotel brands use digital immersions to elevate guest experience
Trend - Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Workshop Question - What digital experiences could your brand integrate into its customer journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Tourism
The travel industry is beginning to integrate aspects of a decentralized Internet
Trend - At face value, technologies like the Metaverse or NFTs seem antithetical to the travel industry in that they challenge the value of physical over digital. However recent developments in the tourism industry show Web3 technologies adding delight and convenience to various parts of the journey, from booking to an in-person experience.
Workshop Question - How would a decentralized Internet impact your industry positively? Negatively?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car XR
Auto brands are reimagining the in-car experience with VR & AR-enabled infotainment
Trend - Automative brands are leveraging augmented reality, virtual reality, and IoT technologies to launch new immersive infotainment systems. These systems' applications range from holographic navigation tools and digitized windshields to in-car VR games for passengers.
Workshop Question - How could your brand better meet consumers' expectations for digitally integrated experiences?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Profitable Gaming
Developers are leveraging the blockchain to create play-to-earn game models.
Trend - The convenience of blockchain technologies led to developers incentivizing players to play their games for monetary compensation. These games award players NFTs and cryptocurrencies for performing well, providing direct and immediate real-world value for engaging with play-to-earn games.
Workshop Question - How does your brand contribute to the betterment of its customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Game
Traditional board and card-trading games are enhanced with digital elements
Trend - In order to better compete with online gaming, brands are releasing board and card-trading games that merge real-world and digital entertainment elements. Everything from connected game sets to NFT-based trading cards are bringing analog gaming into consumers' more contemporary preferences.
Workshop Question - How could your brand merge contemporary preferences with tradition?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends