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FuturistU > Consumers > Unpacking Consumer Behavior > Module 3 / 5

Personal Brand

Instructor: Shelby Walsh
Holistic Wellness
Download the Holistic Wellness Trend Report
How well is your brand finding opportunity in the tension consumers have between the fear of missing out (FOMO) and the joy of missing out (JOMO)? Find out how some direct-to-consumer brands such as The Sill, Backdrop and Kit & Ace have created an appeal to Millennial consumers – a generation spending more time at home than any other. We’ll explore how staying in more is affecting what young generations are wearing, how they’re communicating and what they’re doing in their spare time.

This module will also detail how brands can consider creating a greater sense of FOMO in consumers' life, honing in on best-in-class examples from the hospitality and travel industry. Get ideas on how to upgrade your product or service to make it more sharable and creating a “staying in” experience with your brand in this quick 10-minute module.
Related Trend Report: Holistic Wellness
Workshop Questions:
1. How could you upgrade your product/service to make it more shareable?
2. If you could design a “staying in” experience with your brand, what would it look like?
View Innovation Webinars

Featured Insights

At-Home Escape
Board games are inspired by the interactive escape room format
Trend - The continued popularity of escape rooms has led to brands imitating the same experience with consumers at home, in the form of escape room-themed board games. These games play on the interactive and novel nature of traditional escape room programs, but in a format that's more convenient.
Workshop Question - How could your brand create an interactive program for its customers to experience at home?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foliage Familial
Brands tap into the consumers’ obsession with raising houseplants
Trend - As consumers, particularly Millennials, seek to acquire more greenery and plant life for their homes, brands are responding with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”
Workshop Question - How can you leverage the niche interests of your consumers to build better connections?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Festival Wellness
Health and wellness take inspiration from music festivals
Trend - Brands focused on health-related products and services are adopting the festival model to create large, festival-like events for consumers to experience. These events tap into the loyalty of their more passionate customers.
Workshop Question - Conceptualize a festival that centers around your business' brand, products and/or services.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Hotel
Brands create custom overnight experiences for their consumers
Trend - Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. These branded hotels allow retailers to showcase their products and services while creating interactive environments.
Workshop Question - How could you create a story or social experience around your products and services? How can you make it more of an event than merely a point of purchase?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Web3 Tourism
The travel industry is beginning to integrate aspects of a decentralized Internet
Trend - At face value, technologies like the Metaverse or NFTs seem antithetical to the travel industry in that they challenge the value of physical over digital. However recent developments in the tourism industry show Web3 technologies adding delight and convenience to various parts of the journey, from booking to an in-person experience.
Workshop Question - How would a decentralized Internet impact your industry positively? Negatively?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car XR
Auto brands are reminagining the in-car experience with VR & AR-enabled infotainment
Trend - Automative brands are leveraging augmented reality, virtual reality, and IoT technologies to launch new immersive infotainment systems. These systems' applications range from holographic navigation tools and digitized windshields to in-car VR games for passengers.
Workshop Question - How could your brand better meet consumers' expectations for digitally integrated experiences?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Profitable Gaming
Developers are leveraging the blockchain to create play-to-earn game models.
Trend - The convenience of blockchain technologies led to developers incentivizing players to play their games for monetary compensation. These games award players NFTs and cryptocurrencies for performing well, providing direct and immediate real-world value for engaging with play-to-earn games.
Workshop Question - How does your brand contribute to the betterment of its customers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Airport Activations
Experiential airport activations once again become the norm post-pandemic
Trend - As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping.
Workshop Question - What kind of pop-up experience would be valuable for your brand's customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Park
Companies are leveraging app technology to enhance the park-goers' experiences
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.
Workshop Question - How can your company merge interactive digital and physical experiences?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends