FuturistU > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
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Featured Insights

Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
6.4
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Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... MORE
Gym-Specific VR Fitness Plans
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... MORE
Nightclub-Style Boxing Gyms
Nightclub-Style Boxing Gyms
GRIT BXNG Introduces a Motivational Fitness Entertainment Experience
GRIT BXNG is a new boxing fitness chain from Tony Robbins and Pitbull that recently opened its flagship location in New York City this June. The new venture sets itself apart by combining Robbins&#... MORE
Facial Exercise Gyms
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... MORE
Mind-Training Running Tracks
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Footwear brand ASICS advocates for the benefits of mindful sports with the release of a running track, geared toward training both the body and the mind. The ‘ASICS Blackout Track’ is a... MORE
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
5.5
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Megatrends
Moon Cycle-Themed Subscription Boxes
Moon Cycle-Themed Subscription Boxes
The Moonbox Gives the Soul a Monthly Self-Care Checkup
The Moonbox is a monthly subscription box that is designed with a focus on one’s self-care and self-love at the forefront. It is curated to be aligned with the lunar cycle and arrives at... MORE
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
The popularity of astrology signs has not gone unnoticed in the marketing world, and luxury car brand, Jaguar, recently partnered with creative agency Spark44 to leverage this ancient pseudo-science... MORE
Astrology-Themed Beauty Palettes
Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades
Mercury retrograde is generally associated with negative events, but Huda Beauty’s new Mercury Retrograde Palette is anything but unwanted. Huda Beauty’s new Mercury Retrograde Palette... MORE
Zodiac-Tracking Fitness Wearables
Zodiac-Tracking Fitness Wearables
The 'Moontrak' Wearable Keeps Users Connected to the Heavens
Fitness tracking technology has become somewhat commonplace for many consumers, so the new ‘Moontrak’ wearable is positioned as a piece of equipment that will upgrade the experience for... MORE
Astrology-Themed Bars
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
The Mood Ring bar in Brooklyn is attracting Millennials who are drawn in by the idea of getting a taste of different star signs. The astrology-themed bar boasts permanent cocktails like Mercury in... MORE
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
4.4
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K-Pop Sneaker Campaigns
K-Pop Sneaker Campaigns
Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
For the upcoming Spring/Summer 2018 ‘Always Classic’ sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop... MORE
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Band-Designed Streetwear
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the... MORE
K-Pop Acne Treatments
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same... MORE

Insights by Trend Hunter AI

Neurocosmetic Skincare
Brands are focusing on the mind-skin relationship for product development
Trend - Brands are increasingly formulating skincare products with ingredients rooted in neuroscience, aiming to target the skin’s nerve endings and sensory receptors. These products claim to care for the skin’s surface while interacting with the internal nervous system to enhance its appearance and feel.
Workshop Question - How can your brand tap into the growing interest in holistic health?
8.5
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Megatrends
Skin-Brain Connection-Inspired Ingredients
Skin-Brain Connection-Inspired Ingredients
Croda Beauty Launches the Zenakine Active Ingredient
Croda Beauty Actives has unveiled Zenakine™, a biotech-derived cosmetic active that redefines the connection between skin health and emotional well-being. Developed through in-depth research into... MORE
Mood-Lifting Neurocosmetics
Mood-Lifting Neurocosmetics
Loya's Formulas Address the Physical & Emotional Impacts of Ageing
The booming market of anti-aging products now includes not only advanced longevity skincare systems but also a growing array of offerings that touch on emotional wellness, like Loya. This new... MORE
Neurocosmetic Skincare Lines
Neurocosmetic Skincare Lines
XOMD®'s Moodceutical™ Skincare Line Officially Launches in Canada
XOMD® Skincare, a brand that combines clinical efficacy with emotional well-being, is expanding into Canada through a distribution partnership with LumaPharm Inc. The company will provide Canadian... MORE
Calming Neurocosmetic Skincare
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Mental wellness company Amare launched Skin to Mind, a new skincare brand that uses neurocosmetics to settle the nervous system and support mood management. The line debuted with three products... MORE
Neurocosmetic Skincare Trios
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
I.D. Swiss Botanicals’ Happy Skin Routine shares a trio of plant-based neurocosmetic products for all skin types powered by key ingredients like hyaluronic acid, Swiss pine extract and a CBD... MORE
Plant Yogurt
Plant-based yogurts integrate into daily lives of consumers with dietary concerns
Trend - Dairy brands release plant-based yogurt products in various formats including yogurt cups, frozen yogurts, and yogurt bars. These are designed to offer the benefits of yogurts to consumers with vegan dietary restrictions, with format options accounting for different meals and times of day.
Workshop Question - How can we innovate our product offerings to address both ethical concerns and convenience while appealing to diverse dietary preferences and routines?
7.1
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Greek Frozen Yogurts
Greek Frozen Yogurts
Chara's Pints are All-Natural, Protein-Packed and Rich in Probiotics
More people are fueling up with high-protein meals, snacks, and desserts, making it easier to boost daily intake through everyday eating, and Chara makes the experience especially rewarding with... MORE
Dairy-Like Oat Yogurt Ranges
Dairy-Like Oat Yogurt Ranges
The Fazer Aito Smooth Range Closely Resembles Dairy Yogurt
The Fazer Aito Smooth range has made its debut from the Finnish food company as a plant-based yogurt range that will satisfy consumer demand for dairy-like food experiences. The product range is... MORE
Plant-Based Kids Yogurts
Plant-Based Kids Yogurts
Danone Expands Alpro Portfolio with Launch of Alpro Kids
Danone is introducing Alpro Kids, a new range under its leading dairy-free brand, Alpro. The new lineup includes two delicious drink options: a smooth chocolate-flavoured oat drink and a... MORE
Vegan-Friendly Kids Yogurt Products
Vegan-Friendly Kids Yogurt Products
Alpro Kids Features Oat-Based and Soy-Based Drinks
Alpro Kids is a new range of plant-based dairy alternative products created with parental concerns surrounding healthy eating in mind that don't skimp on flavor or fun. The products include an... MORE
Plant-Based Food Ingredient Ranges
Plant-Based Food Ingredient Ranges
These New ViaMia Products are Ready-to-Use
These new ViaMia products have been created by The Bridge in Italy as a series of plant-based food items perfect for helping consumers to incorporate dairy and egg-free options into their everyday... MORE
Rumpled Romance
Ultrafeminine style evolves with intentionally imperfect, carefree elements
Trend - A more casual, carefree evolution of the ultrafeminine aesthetic is gaining momentum, characterized by intentionally imperfect styling and relaxed glamour. This "rumpled romance" look incorporates nostalgic elements from turn-of-millennium pop culture with contemporary casual wear, featuring haphazardly tied ribbons, statement bows on everyday apparel, and accessory-heavy styling.
Workshop Question - How could your brand incorporate elements of this romantically undone aesthetic while staying true to your established identity?
7.1
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Megatrends
Book-Themed Home Decor Collections
Book-Themed Home Decor Collections
June St. George Debuts the Eloise Collection
Bespoke interiors brand June St. George unveiled its ‘Eloise Collection,’ a new range of products inspired by the Eloise at the Plaza universe to celebrate the character’s 70th... MORE
Adorable Pimple Patch Designs
Adorable Pimple Patch Designs
dearcloud™ Combines Effective Skincare with Playful Designs
dearcloud™ is transforming acne care with its innovative and stylish hydrocolloid pimple patch designs. The product offerings do not only deliver effective skincare ingredients to address... MORE
Hyper-Feminine Hairbrushes
Hyper-Feminine Hairbrushes
Wet Brush + Goody x LoveShackFancy Made a Limited-Edition Collection
The LoveShackFancy customer is a romantic, feminine, and vintage-inspired fashion lover drawn to dreamy pastels, florals, and delicate details, all of which are incorporated into the... MORE
Romance-Inspired Functional Socks
Romance-Inspired Functional Socks
MoveActive Debuts the True Romance Collection
MoveActive’s latest True Romance collection offers a fresh and stylish update to the brand’s existing lineup of functional grip socks. Boldly combining elegance with practicality, this... MORE
Hyperlocal Evolution
Brands strengthen community connections through enhanced physical experiences
Trend - As consumers flock to physical retail spaces, both established and emerging brands are reimagining their local presence through enhanced experiential offerings. This shift extends beyond traditional retail to include direct-to-consumer brands creating innovative physical touchpoints.
Workshop Question - How could your brand create meaningful local connections with or without a permanent retail space?
7.2
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Exclusive Upscale Holiday-Edition Pop-Ups
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Chanel Beauté has launched its exclusive pop-up, ‘The Magical House of Chanel,’ at Harrods, which will be open until October 24. This pop-up features a range of experiences, including... MORE
Immersive Fragrance Retail Locations
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
The Perfume Shop experiential store has been launched by the brand in the UK in Stockport to provide shoppers with an immersive new experience to check out this year. The location is slated to open... MORE
Tranquil Retail Environments
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
NEOM Wellbeing’s storefront in New York’s West Village marks an important step in its global expansion. The store spans 481 square feet and is designed as a tranquil retreat from the... MORE
In-Store Dating Experiences
In-Store Dating Experiences
IKEA and Breeze Partnered for Valentine's Day Date Experiences
IKEA and Breeze have announced a new partnership in the UK that will provide consumers with a chance to get romantic with a special someone this Valentine's Day. The partnership will see nine... MORE
Private Plant
Large retailers are investing in plant-based products for their private label brands
Trend - Grocery retailers are increasingly launching plant-based and vegan products under their private label brands. Marketed as more cost-effective, these products claim to offer the same flavors, tastes, and textures as branded products for a fraction of the price and with less ecological impact.
Workshop Question - How can your brand make a premium category more accessible to more kinds of consumers?
4.1
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Private Label Flexitarian Foods
Private Label Flexitarian Foods
The Waitrose PlantLiving Products Come in 12 Varieties
The Waitrose PlantLiving products are a series of private label food items for consumers to incorporate into their cooking regime as a way to prioritize a flexitarian lifestyle. The product range... MORE
Private Label Plant-Based Foods
Private Label Plant-Based Foods
The ALDI UK Veganuary Range Focuses on Variety and Convenience
The ALDI UK Veganuary range has been announced by the brand as a lineup of plant-based food products that will provide shoppers with a wide variety of options for those trying out a meat-free new... MORE
Private Label Vegan Foods
Private Label Vegan Foods
ALDI My Vay is Arriving in Germany with Many Options
The ALDI My Vay vegan private label brand is being launched by the brand in Germany to coincide with Veganuary and provide shoppers with a variety of plant-based options to try out this year. The... MORE
Accessible Plant Protein Ranges
Accessible Plant Protein Ranges
Lidl's Own-Label Vemondo Plant! Range Makes Alt Protein Affordable
Lidl launched a new Vemondo Plant! range under its vegan private-label brand Vemondo, which makes alternative protein products more accessible, and more affordable, to shoppers in the UK. “We’... MORE
Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
6.6
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Accessibility-Focused Packaging Designs
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Müller has announced a significant update to its product offerings as the brand debuts its new accessible packaging designs. The venture seeks to make shopping more accessible for visually impaired... MORE
Inclusive Shopping Labels
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Coca-Cola Europacific Partners (CCEP)’s Great Britain Christmas can multipacks will now include NaviLens codes on its cardboard packaging designed to aid partially sighted or visually impaired... MORE
Scannable Infant Products
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
SMA Nutrition, a division of Nestlé, has incorporated NaviLens technology into its infant nutrition product packaging. This development is intended to improve the shopping experience for parents... MORE
Visual Impairment-Friendly Packaging
Visual Impairment-Friendly Packaging
Haleon and Microsoft Have Partnered for Inclusive Packaging
Haleon and Microsoft have partnered on a new packaging initiative to help those with low vision or who are blind to read labeling on a range of products. The partnership coincides with World Sight... MORE
AI-Assisted Cooking Partnerships
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Unilever and Be My Eyes have announced a new partnership that will support blind and low-vision shoppers using the latest technology for an easier shopping experience. The partnership builds on... MORE
Ethical Meat
Animal protein brands are highlighting ethical farming practices on packaging
Trend - Animal protein brands with CPGs are more heavily emphasizing ethical farming practices on product packaging. In addition to organic or cruelty-free labels, the ethically sourced label denotes a higher level of care given to the farmed animals, ensuring consumers of the brand's priorities and values.
Workshop Question - How could your brand incorporate ethical or sustainable practices into its business model to better connect with consumers?
2.7
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Influencer-Led Livestock Campaigns
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Jaxon and Lachlan Fairbairn, two social media influencers with significant followings on YouTube, Instagram, and TikTok, have partnered with Australian Good Meat to head a new campaign about... MORE
Fully Cooked Organic Bacons
Fully Cooked Organic Bacons
Applegate Released Pre-Cooked Antiobiotic-Free QSR Bacon
Applegate Naturals Fully Cooked Sunday Bacon represents a new addition to the brand’s product line, offering consumers a convenient and clean option for enjoying bacon. This fully cooked bacon is... MORE
Free Range Chicken Fillets
Free Range Chicken Fillets
Trader Joe's Now Sells Free Range Thin Sliced Chicken Breast Fillets
Trader Joe’s is helping consumers make more ethical choices when shopping for meat with its new Organic Free Range Boneless Skinless Thin Sliced Chicken Breast Fillets. Just as the name... MORE
Artisan Charcuterie Sets
Artisan Charcuterie Sets
This Salami Charcuterie Set from Charlito's Cocina is Ethically Sourced
This 5 Piece Salami Charcuterie Set from Charlito’s Cocina is crafted with care and includes a Campo Seco, a spicy Salami Picante, a Cerveza Seca, a Chorizo Seco, and a Trufa Seca. Each 5oz... MORE
Ethically Sourced Beef Campaigns
Ethically Sourced Beef Campaigns
Verde Farms Announces the 'Beef From A Better Place' Campaign
Verde Farms, a leading brand of organic, 100% grass-fed, and pasture-raised beef, is thrilled to announce its brand relaunch and inaugural consumer-focused campaign, “Beef From A Better Place&#... MORE
Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
7
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High-Protein Yogurt Lines
High-Protein Yogurt Lines
Oikos PRO High-Protein Yogurt Launches in Canada
Oikos 'PRO' high-protein yogurt is officially hitting Canadian shelves, redefining how health-conscious consumers fuel their strength. Known for its rich and creamy Greek yogurt, Oikos introduces... MORE
Natural Yogurt Jars
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Danone Argentina has introduced new yogurt jars for its La Serenísima Original brand, designed to emphasize the product’s natural and premium qualities. The jars are made from polyethylene... MORE
Reformed Yogurt Packagings
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Nomadic, in collaboration with Greiner Packaging, has introduced a new packaging format for its Protein+ Granola yoghurt range. This new design is an “upside-down” version of the existing Yogurt &... MORE
Revamped Gut Health Yogurts
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
This Activia rebranding has been announced by Danone in the UK as part of the brand’s initiative to keep the product relevant with today’s consumer and also draw in those who are new to... MORE
Sustainably Packaged Greek Yogurts
Sustainably Packaged Greek Yogurts
Nounós Creamery Probiotic Strained Yogurt Comes in Two Options
Nounós Creamery Probiotic Strained Yogurt is a premium range of nutrient-dense dairy products perfect for consumers to incorporate into their nutrition-focused lifestyle. The yogurt comes in... MORE