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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
Access Advisory Services

Featured Insights

Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... MORE
Gym-Specific VR Fitness Plans
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... MORE
Nightclub-Style Boxing Gyms
Nightclub-Style Boxing Gyms
GRIT BXNG Introduces a Motivational Fitness Entertainment Experience
GRIT BXNG is a new boxing fitness chain from Tony Robbins and Pitbull that recently opened its flagship location in New York City this June. The new venture sets itself apart by combining Robbins&#... MORE
Facial Exercise Gyms
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... MORE
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Moon Cycle-Themed Subscription Boxes
Moon Cycle-Themed Subscription Boxes
The Moonbox Gives the Soul a Monthly Self-Care Checkup
The Moonbox is a monthly subscription box that is designed with a focus on one’s self-care and self-love at the forefront. It is curated to be aligned with the lunar cycle and arrives at... MORE
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
The popularity of astrology signs has not gone unnoticed in the marketing world, and luxury car brand, Jaguar, recently partnered with creative agency Spark44 to leverage this ancient pseudo-science... MORE
Astrology-Themed Beauty Palettes
Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades
Mercury retrograde is generally associated with negative events, but Huda Beauty’s new Mercury Retrograde Palette is anything but unwanted. Huda Beauty’s new Mercury Retrograde Palette... MORE
Zodiac-Tracking Fitness Wearables
Zodiac-Tracking Fitness Wearables
The 'Moontrak' Wearable Keeps Users Connected to the Heavens
Fitness tracking technology has become somewhat commonplace for many consumers, so the new ‘Moontrak’ wearable is positioned as a piece of equipment that will upgrade the experience for... MORE
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
4.5
Score
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Activity
Freshness
Patterns
Megatrends
K-Pop Sneaker Campaigns
K-Pop Sneaker Campaigns
Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
For the upcoming Spring/Summer 2018 ‘Always Classic’ sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop... MORE
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Band-Designed Streetwear
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the... MORE

Insights by Trend Hunter AI

K-pop NFT
K-pop groups are launching branded NFTs and digital experiences for fans
Trend - Within the K-pop industry, NFTs and metaverse activations are being utilized to offer unique digital items such as merchandise, photocards, and audio files. With K-pop NFTs, holders can possess exclusive ownership of digital items of their favorite idol, which can be traded or kept as a collectible.
Workshop Question - How can your brand utilize digital assets to increase consumer engagement?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop NFT Collections
K-Pop NFT Collections
Blake Kathryn and aespa Collaborate to Launch an Exclusive NFT Collection
Crypto company aespa has teamed up with K-Pop star Blake Kathryn to launch an exclusive NFT collection on Sotheby’s Metaverse. The new partnership was facilitated by NFT entertainment company... MORE
K-Pop Whisky Metaverses
K-Pop Whisky Metaverses
Chivas' Regal Planet Invites Adults Into an Immersive Experience
Chivas is venturing into the metaverse for the first time with a Regal Planet experience for adults in China, Taiwan, Korea, Singapore and Malaysia. In the virtual world, attendees will get to see K-... MORE
Kpop-Backed NFT Collectibles
Kpop-Backed NFT Collectibles
MOMENTICA Launches a NFT Collection of Kpop Group SEVENTEEN
MOMENTICA has launched a new NFT collection for K-pop boy group SEVENTEEN. The collection, named the ‘DREAM’ Digital Collectibles, allows fans to purchase a ‘Special Video Pack’ that... MORE
Fan-Curated NFT Albums
Fan-Curated NFT Albums
Kpop Girl Group tripleS Utilizes NFTs to Create a Fan-Curated Album
Kpop girl group TripleS debuted their most recent album using an NFT governance process to curate the title track from excited fans. Fans were allowed to vote at the event using COMO, a currency... MORE
Sports Metaverse
Sports brands are launching web3 experiences for community engagement
Trend - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events. These services deepen community involvement in sports, providing a convenient and accessible way for fans to connect with athletes and each other.
Workshop Question - How could your industry make its customers feel more involved?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sports Metaverse Partnerships
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
WAGMI United, a new brand dedicated to bringing Web3’s most innovative ideas and passionate communities to the world of sports, has announced a partnership with adidas. The two brands will... MORE
Football Metaverse Hubs
Football Metaverse Hubs
The FCFL is Entering the Metaverse with Four NFT-Tied Fan-Controlled Teams
The Fan-Controlled Football League (FCFL) announced it is making its FCFL metaverse debut with four new NFT-tied teams. Two of these new teams will be controlled by the Bored Ape Yacht Club and the... MORE
Athlete-Led Web3 Sports Platforms
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
LootMogul is a new sports metaverse platform that is aimed at offering a unique experience for sports fans and influencers. Virtual real estate, training academies, blockchain games, and meta shops... MORE
play_circle_filled Sports Event Virtual-Reality Apps
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Meta Quest is launching the new Xtadium platform, which is a virtual reality app that is made with the help of cloud-based tech company VBVR. This allows fans to get an impressive 180-degree... MORE
Sustainable Subscriptions
Subscriptions for lifestyle products are now prioritizing sustainability
Trend - Brands are curating lifestyle-related subscription boxes that feature eco-friendly products. These products help consumers act on their desire to make small but impactful lifestyle changes to live more sustainably.
Workshop Question - How could your brand make sustainability more accessible for its customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minty Toothpaste Tablets
Minty Toothpaste Tablets
Bite's Fresh Mint Toothpaste Bits Naturally Whiten One's Teeth
Bite offers a new way for consumers to take care of their teeth with its toothpaste tablets. Created with clean and vegan ingredients, the Fresh Mint Toothpaste Bits are effective in naturally... MORE
Plastic-Free Oral Care Sets
Plastic-Free Oral Care Sets
The Seventh Generation Beam is a Subscription-Based Oral Care Kit
The Seventh Generation Beam is a customizable all-in-one sustainable oral care kit. Consumers can obtain the set through a subscription-based purchase. Every year in the United States, one billion... MORE
Sustainable Vitamin Refill Initiatives
Sustainable Vitamin Refill Initiatives
Moon Juice Vitamins are Now Refillable for Sustainability
The indie wellness brand, Moon Juice, is offering refills of its Moon Juice vitamins. The new initiative is part of the brand’s commitment to taking conscious actions towards sustainability.... MORE
Monthly Eco-Friendly Cleaning Boxes
Monthly Eco-Friendly Cleaning Boxes
Blueland's Three Subscriptions are Tailored for Home Cleaning
Blueland’s ‘Subscription Collection’ is a set of eco-friendly cleaning products that are delivered to your door every month or every two months, by request. Customers can choose from three... MORE
Waterless Skincare
Cosmetic brands offer water-free skincare products
Trend - Water-free cosmetic products typically come in the form of cleansers and hair products, but skincare brands are now offering more sustainable, waterless formulas for everything from serums to moisturizers.
Workshop Question - How could your brand be more specific in identifying its efforts toward sustainability?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waterless Skincare Tablets
Waterless Skincare Tablets
Zero-Waste Beauty Brand Mono Skincare Makes Dissolving Skincare Tablets
Zero-waste beauty brand Mono Skincare is introducing what it calls the world’s first dissolvable skincare tablet and its innovative waterless formula helps to significantly cut back on waste.... MORE
Travel-Ready Skincare Sachets
Travel-Ready Skincare Sachets
DPTMNT's Cleansers, Serums & More are Optimized for Life on the Go
DPTMNT (short for department) created a clean skincare line in the form of sachets that make it easier for people to take their routines on the go. The SACHÉ AWAY line is the epitome of grab-and-go... MORE
Zero-Waste Skincare Kits
Zero-Waste Skincare Kits
LOLI Beauty's the Dream Team Features Three Waterless Products
LOLI Beauty’s zero-waste skincare kits are a specialty. The brand has pioneered the sustainable beauty movement since the beginning and is known for its eco-friendly practices. LOLI offers... MORE
Accessible CBD Infused Skincare
Accessible CBD Infused Skincare
Just Beauty CBD Curated 'The Bundle' For All Skincare Needs
Just Beauty CBD launched ‘The Bundle’ pack of its full-spectrum CBD skincare line. Founded in Miami, Florida, in 2019 by Israel and Shamor, the products boast diverse and inclusive... MORE
Hands-Free Cosmetic
Brands release brushes and applicators that are made for applying skincare
Trend - Cosmetic and skincare brands are now releasing individual products or collections of brushes that are made specifically for skincare application. These products are purported to help products absorb better, and are also marketed as being more hygienic.
Workshop Question - How could your brand better prioritize pandemic-induced lifestyle shifts among consumers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Safe Contact Skincare Brushes
Safe Contact Skincare Brushes
Cosmogen's Skincare Brush Set Focuses on Hygienic Application
Knowing that there’s a need for more hygienic ways for people to apply their skincare products, Cosmogen developed a five-piece skincare brush set. The safe contact brush set includes... MORE
Hands-Free Body Skincare
Hands-Free Body Skincare
Dew It Makes Hassle-Free Body Care Products for Busy Women
Indonesian brand Dew It creates body care products for active women who need simple solutions for nourishing their skin. Founder Rachel Lakhiani says, “The effort needed to take care of such a... MORE
Self-Tanning Spray Kits
Self-Tanning Spray Kits
TikTok Inspired Isle of Paradise's Pro Glow Spray Tan Kit
Customers who poured the contents of Isle of Paradise’s Self-Tanning Water Refill Pouch into a continuous misting bottle to create a DIY spray-tan mister inspired the creation of the brand&#... MORE
Skincare Beauty Brushes
Skincare Beauty Brushes
ANISA Beauty Makes Skincare Brushes for Applying Serums, Creams & Oils
At a glance, it would be easy to confuse ANISA Beauty’s range of Protect skincare brushes for makeup brushes but these applicators were expressly created for the application of creams, oils,... MORE
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Digital Forests
Immersive Digital Forests
teamLab's New Immersive Experience Invites Guests to Catch Animals
Japenese design studio teamLab has announced the launch of its newest immersive exhibition in Tokyo’s Harajuku neighborhood called ‘Catching and Collecting in the Sacred Forest.’ The... MORE
Sensory Audio Retail Pop-Ups
Sensory Audio Retail Pop-Ups
Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
Bang & Olufsen, a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London. Starting now, the company is inviting Londoners to come... MORE
VR Entertainment Islands
VR Entertainment Islands
AT&T Created a Virtual Reality Island with Its Own Movie Theater
AT&T worked with lifestyle and gaming brand 100 Thieves to create a virtual reality island to support immersive social experiences and entertainment. The sci-fi AT&T Station has a spaceship-... MORE
Branded Urban Creativity Hubs
Branded Urban Creativity Hubs
Vans Opens Extravagant 'House of Vans' Location in Mexico City
Iconic skate brand Vans has announced the opening of its latest ‘House of Vans’ location in Mexico City. Similar to its London and Chicago destinations, the new House of Vans will... MORE
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Braille ID Skincare Packaging
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Humanist Beauty, the self-proclaimed “radically inclusive” natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is... MORE
Accessible VR Fitness Classes
Accessible VR Fitness Classes
FitXR Releases Workouts Designed for Those with Mobility Issues
FitXR, a company specializing in virtual reality and augmented reality fitness solutions, has added new highly accessible fitness classes to its ‘Box,’ ‘HIIT,’ and ‘... MORE
Disability-Focused Footwear Initiatives
Disability-Focused Footwear Initiatives
Tmall Reintroduces Its Adaptive 'One Shoe Program'
Chinese e-commerce platform Tmall has reintroduced its ‘One Shoe Program,’ a progressive initiative that aims to make it easier for people with disabilities to buy footwear.... MORE
Disability-Friendly Deodorant Designs
Disability-Friendly Deodorant Designs
This Deodorant Caters to People With Physical Disabilities
Degree, the popular deodorant that is also sold under the brand names of Rexona, Shield and Sure in many parts of the world, has launched an innovative new deodorant design that aims to make it a... MORE
Eco Allergy
Allergy-addressing products and solutions are made to be eco-friendly
Trend - Brands that address or cater to consumers' allergies are now prioritizing environmental protection alongside their products. Everything from eco-friendly alternative beverages to pet washes that address skin allergies are now coming in packaging and/or formulas that are better for the environment.
Workshop Question - How is your brand empowering customers to be more sustainable?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based Potato Drinks
Plant-Based Potato Drinks
DUG is a Potato-Based Dairy-Free Drink with a Low Climate Footprint
There are plant-based milk alternatives that are made from a variety of sources and DUG is a dairy-free potato drink that makes a creamy addition to a wide range of beverages and foods. This new... MORE
Macadamia Milk Ice Creams
Macadamia Milk Ice Creams
Milkadamia is Introducing "Plant Based Ice Creamier"
Milkadamia is preparing to introduce its latest innovations at this year’s Natural Products Expo East, including products that explore new categories like macadamia milk ice cream—or as the... MORE
play_circle_filled Eco-Friendly Pet Washes
Eco-Friendly Pet Washes
WashBar Offers Natural Dog Soap and Soothing Pet Blams
WashBar is a natural pet care brand based in New Zealand that began after a family hand-made a bar of soap for a dog with skin allergies. After seeing the difference the first bar made, the brand... MORE
Unscented Sensitive Skin Products
Unscented Sensitive Skin Products
Plaine Products Launched Two New Products in its Unscented Range
Plaine Products introduced two new products to its Unscented range. The collection now offers a Face Wash and a Face Moisturizer. The personal care brand is a women-owned company dedicated to... MORE