FuturistU > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
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Featured Insights

Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
6.4
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Megatrends
Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... MORE
Gym-Specific VR Fitness Plans
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... MORE
Nightclub-Style Boxing Gyms
Nightclub-Style Boxing Gyms
GRIT BXNG Introduces a Motivational Fitness Entertainment Experience
GRIT BXNG is a new boxing fitness chain from Tony Robbins and Pitbull that recently opened its flagship location in New York City this June. The new venture sets itself apart by combining Robbins&#... MORE
Facial Exercise Gyms
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... MORE
Mind-Training Running Tracks
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Footwear brand ASICS advocates for the benefits of mindful sports with the release of a running track, geared toward training both the body and the mind. The ‘ASICS Blackout Track’ is a... MORE
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
5.5
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Megatrends
Moon Cycle-Themed Subscription Boxes
Moon Cycle-Themed Subscription Boxes
The Moonbox Gives the Soul a Monthly Self-Care Checkup
The Moonbox is a monthly subscription box that is designed with a focus on one’s self-care and self-love at the forefront. It is curated to be aligned with the lunar cycle and arrives at... MORE
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
The popularity of astrology signs has not gone unnoticed in the marketing world, and luxury car brand, Jaguar, recently partnered with creative agency Spark44 to leverage this ancient pseudo-science... MORE
Astrology-Themed Beauty Palettes
Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades
Mercury retrograde is generally associated with negative events, but Huda Beauty’s new Mercury Retrograde Palette is anything but unwanted. Huda Beauty’s new Mercury Retrograde Palette... MORE
Zodiac-Tracking Fitness Wearables
Zodiac-Tracking Fitness Wearables
The 'Moontrak' Wearable Keeps Users Connected to the Heavens
Fitness tracking technology has become somewhat commonplace for many consumers, so the new ‘Moontrak’ wearable is positioned as a piece of equipment that will upgrade the experience for... MORE
Astrology-Themed Bars
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
The Mood Ring bar in Brooklyn is attracting Millennials who are drawn in by the idea of getting a taste of different star signs. The astrology-themed bar boasts permanent cocktails like Mercury in... MORE
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
4.4
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Megatrends
K-Pop Sneaker Campaigns
K-Pop Sneaker Campaigns
Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
For the upcoming Spring/Summer 2018 ‘Always Classic’ sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop... MORE
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Band-Designed Streetwear
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the... MORE
K-Pop Acne Treatments
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same... MORE

Insights by Trend Hunter AI

Precision Beauty
Skincare is being reframed as a guided, targeted, and functional regimen

Trend - Beauty companies are borrowing cues from biotech, health, and nutrition—from lab-led ingredient development to more comprehensive blends aimed at broader concerns such as environmental stress or age-positive support. The goal is to make efficacy feel more specific and legible in a crowded category by emphasizing how a product is intended to work rather than highlighting traditional sensory or pampering cues.

Workshop Question - How could your brand build trust by explaining what its offering is intended to do without overwhelming people or overstating certainty?
8.7
Score
Popularity
Activity
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Megatrends
Precision Fragrance Encapsulation
Precision Fragrance Encapsulation
Givaudan Expands Fragrance Performance with Microcaps Technology
Precision fragrance encapsulation is emerging as beauty companies invest in technologies that improve fragrance performance while enabling new product formats. Givaudan's strategic collaboration... MORE
play_circle_filledPlant-Powered Collagen Skincare
Plant-Powered Collagen Skincare
Aveda's Advanced Botanical Kinetics Spotlights Vegan Collagen
Aveda's Advanced Botanical Kinetics is a new skincare collection centered on plumping, firming and enhancing radiance with Phytotech vegan collagen (developed using vertically farmed plants grown... MORE
Light-Exposure-Addressing Skincare Lines
Light-Exposure-Addressing Skincare Lines
Tomorrow-Today Beauty Brings Blue-Light Skincare to Ulta
Tomorrow-Today Beauty is expanding into Ulta Beauty, marking a notable retail milestone as the emerging skincare brand continues to broaden its presence across premium beauty channels. Founded in... MORE
Pro-Aging Ayurvedic Skincare
Pro-Aging Ayurvedic Skincare
Qi Ayurveda Elevates Time-Tested Wisdom with Swiss Botanical Science
Qi Ayurveda is expanding beyond high-performance haircare to bring its Ayurveda-meets-Swiss-botanical-science approach to a pro-aging skincare collection. The debut offerings include the Refresh... MORE
AI Biomanufactured Beauty
AI Biomanufactured Beauty
BASF and Bota Launch Human-Identical Collagen Ingredient
AI biomanufactured beauty is reshaping cosmetic ingredient development by combining artificial intelligence, synthetic biology, and precision fermentation to create high-performance skincare... MORE
Destination Beauty
Beauty retailers are turning stores into interactive trial experiences

Trend - Beauty retail is expanding beyond product display into environments built for testing, play, and social sharing. Phydigital store experiences, interactive pop-ups, and other temporary activations are being deployed to encourage longer visits and more meaningful consumer engagement. Many of these concepts borrow cues from entertainment, fandom, and cultural storytelling rather than classic merchandising.

Workshop Question - How could your brand turn a routine purchase environment into a place people would choose to spend time in?
8.7
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Popularity
Activity
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Megatrends
Hospitality Beauty Collaborations
Hospitality Beauty Collaborations
MERIT and the Ritz-Carlton Turn Stays into Beauty Experiences
MERIT is entering the hospitality space through a new partnership with The Ritz-Carlton, bringing branded beauty experiences to select properties in New York, Toronto, Los Angeles, Santa Barbara,... MORE
Strategic Beauty-Focused Retail Expansions
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Urban Outfitters has deepened its investment in the beauty category with the exclusive U.S. brick-and-mortar launch of Yes Day Beauty — an emerging skincare brand founded by 14-year-old... MORE
Inflight K-Beauty Retail
Inflight K-Beauty Retail
EasyJet Launches an Exclusive Korean Skincare Box Onboard
Inflight K-beauty retail is redefining airline retail by turning onboard shopping into a curated beauty discovery experience. easyJet has partnered with Luneia Brands to launch an exclusive... MORE
British Clinical Skincare Expansions
British Clinical Skincare Expansions
Medik8 is Now Available in Sephora North America
British clinical skincare brand Medik8 has announced a significant expansion of its North American presence through a partnership with Sephora, with products becoming available on the retailer's... MORE
Specialist AI Beauty Platforms
Specialist AI Beauty Platforms
Renude Launches Its White-Label AI Consultation Plug-In
Renude introduced a white-label AI platform that delivers specialist beauty consultations for brands and retailers, featuring an intelligence engine trained on dermatology, formulation chemistry... MORE
K-Pop Meals
K-Pop bands partner with food brands on unique branded meals for fans
Trend - K-Pop bands are collaborating with QSR brands and restaurants to launch co-branded food products. These collaborations are designed to simultaneously introduce new food brands to fans of the band, and vice versa. The K-pop bands often accompany these collabs with marketing campaigns or jingles.
Workshop Question - How might we collaborate with influential cultural figures or groups to create unique co-branded experiences that integrate into consumers' daily lives and foster a sense of connection?
8.7
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Megatrends
K-POP Star Beverage Collabs
K-POP Star Beverage Collabs
Gong cha Presents the Limited-Time 'Felix’s Favorites' Experience
'Felix’s Favorites' Experience' is the latest limited-time collaboration between Gong cha and Felix of Stray Kids. The promotion allows customers to choose from three of Felix’s preferred... MORE
Animated K-Pop Cereal Ranges
Animated K-Pop Cereal Ranges
KPop Demon Hunters Cereal Comes in Two Options
The General Mills KPop Demon Hunters cereal has been debuted as a series of limited-edition breakfast products perfect for avid fans of the movie to try out this season. The cereal comes in two... MORE
K-Pop Kids Meal Collaborations
K-Pop Kids Meal Collaborations
The McDonald's BT21 Happy Meal Was Created with LINE FRIENDS
McDonald's BT21 Happy Meal is an upcoming collaboration with LINE FRIENDS that plays on the popularity of the namesake K-pop-themed cartoon characters to catch the eye of fans and newcomers alike.... MORE
Restaurant Pop-Star Collaborations
Restaurant Pop-Star Collaborations
McDonald's Partnered with BTS For the Second Time on New Meal
McDonald’s will launch the TinyTAN Happy Meal in September, marking its second collaboration with the Grammy-nominated K-pop group BTS since the original BTS Meal in 2021. The 2021 promotion... MORE
play_circle_filledGirl Group Ramen Campaigns
Girl Group Ramen Campaigns
Nongshim Launched a Global Shin Ramyun Spot with aespa
A 'Shin Ramyun' spot launched by Nongshim introduces a global campaign with K-pop group aespa, strategically designed to connect with Gen Z audiences and their growing appreciation for immersive,... MORE
Experiential K-Beauty
Immersive K-beauty pop-ups are redefining product discovery and retail
Trend - As experiential retail evolves, K-beauty brands are launching pop-ups where skincare diagnostics, interactive product testing, personalized consultations and visually curated installations transform product discovery into multisensory experiences that reinforce brand identity and engagement.
Workshop Question - How can your brand create physical experiences that strengthen consumer affinity?
9.1
Score
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Megatrends
Viral K-Beauty Pop-Ups
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
The 'City of Glow' pop-up marked a significant milestone for Korean skincare brand Anua, showcasing its growing global presence and rising influence in the North American beauty market. Held on... MORE
Next-Gen K-Beauty Pop-Ups
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
MUSKAT introduced next-gen K-beauty to Los Angeles through a five-day immersive pop-up experience held from June 6–10. Designed to spotlight the future of Korean beauty, the event featured a... MORE
Immersive K-Beauty Pop-Ups
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Immersive K-beauty pop-ups are emerging as a strategic way for brands like TIRTIR to expand globally through culturally rooted, experience-driven retail. The brand’s Matcha House activation in... MORE
K-Beauty Pop-Ups
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Amorepacific has partnered with Sephora to launch a K-Beauty pop-up in New York, featuring leading skincare brands from Seoul. This pop-up, titled "Seoul in the City," showcases the best of Korean... MORE
Neurocosmetic Skincare
Brands are focusing on the mind-skin relationship for product development
Trend - Brands are increasingly formulating skincare products with ingredients rooted in neuroscience, aiming to target the skin’s nerve endings and sensory receptors. These products claim to care for the skin’s surface while interacting with the internal nervous system to enhance its appearance and feel.
Workshop Question - How can your brand tap into the growing interest in holistic health?
8
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Megatrends
Skin-Brain Connection-Inspired Ingredients
Skin-Brain Connection-Inspired Ingredients
Croda Beauty Launches the Zenakine Active Ingredient
Croda Beauty Actives has unveiled Zenakine™, a biotech-derived cosmetic active that redefines the connection between skin health and emotional well-being. Developed through in-depth research into... MORE
Mood-Lifting Neurocosmetics
Mood-Lifting Neurocosmetics
Loya's Formulas Address the Physical & Emotional Impacts of Ageing
The booming market of anti-aging products now includes not only advanced longevity skincare systems but also a growing array of offerings that touch on emotional wellness, like Loya. This new... MORE
Neurocosmetic Skincare Lines
Neurocosmetic Skincare Lines
XOMD®'s Moodceutical™ Skincare Line Officially Launches in Canada
XOMD® Skincare, a brand that combines clinical efficacy with emotional well-being, is expanding into Canada through a distribution partnership with LumaPharm Inc. The company will provide Canadian... MORE
Calming Neurocosmetic Skincare
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Mental wellness company Amare launched Skin to Mind, a new skincare brand that uses neurocosmetics to settle the nervous system and support mood management. The line debuted with three products... MORE
Neurocosmetic Skincare Trios
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
I.D. Swiss Botanicals’ Happy Skin Routine shares a trio of plant-based neurocosmetic products for all skin types powered by key ingredients like hyaluronic acid, Swiss pine extract and a CBD... MORE
Plant Yogurt
Plant-based yogurts integrate into daily lives of consumers with dietary concerns
Trend - Dairy brands release plant-based yogurt products in various formats including yogurt cups, frozen yogurts, and yogurt bars. These are designed to offer the benefits of yogurts to consumers with vegan dietary restrictions, with format options accounting for different meals and times of day.
Workshop Question - How can we innovate our product offerings to address both ethical concerns and convenience while appealing to diverse dietary preferences and routines?
6.5
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Megatrends
Greek Frozen Yogurts
Greek Frozen Yogurts
Chara's Pints are All-Natural, Protein-Packed and Rich in Probiotics
More people are fueling up with high-protein meals, snacks, and desserts, making it easier to boost daily intake through everyday eating, and Chara makes the experience especially rewarding with... MORE
Dairy-Like Oat Yogurt Ranges
Dairy-Like Oat Yogurt Ranges
The Fazer Aito Smooth Range Closely Resembles Dairy Yogurt
The Fazer Aito Smooth range has made its debut from the Finnish food company as a plant-based yogurt range that will satisfy consumer demand for dairy-like food experiences. The product range is... MORE
Plant-Based Kids Yogurts
Plant-Based Kids Yogurts
Danone Expands Alpro Portfolio with Launch of Alpro Kids
Danone is introducing Alpro Kids, a new range under its leading dairy-free brand, Alpro. The new lineup includes two delicious drink options: a smooth chocolate-flavoured oat drink and a... MORE
Vegan-Friendly Kids Yogurt Products
Vegan-Friendly Kids Yogurt Products
Alpro Kids Features Oat-Based and Soy-Based Drinks
Alpro Kids is a new range of plant-based dairy alternative products created with parental concerns surrounding healthy eating in mind that don't skimp on flavor or fun. The products include an... MORE
Plant-Based Food Ingredient Ranges
Plant-Based Food Ingredient Ranges
These New ViaMia Products are Ready-to-Use
These new ViaMia products have been created by The Bridge in Italy as a series of plant-based food items perfect for helping consumers to incorporate dairy and egg-free options into their everyday... MORE
Rumpled Romance
Ultrafeminine style evolves with intentionally imperfect, carefree elements
Trend - A more casual, carefree evolution of the ultrafeminine aesthetic is gaining momentum, characterized by intentionally imperfect styling and relaxed glamour. This "rumpled romance" look incorporates nostalgic elements from turn-of-millennium pop culture with contemporary casual wear, featuring haphazardly tied ribbons, statement bows on everyday apparel, and accessory-heavy styling.
Workshop Question - How could your brand incorporate elements of this romantically undone aesthetic while staying true to your established identity?
6.7
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Megatrends
Book-Themed Home Decor Collections
Book-Themed Home Decor Collections
June St. George Debuts the Eloise Collection
Bespoke interiors brand June St. George unveiled its ‘Eloise Collection,’ a new range of products inspired by the Eloise at the Plaza universe to celebrate the character’s 70th... MORE
Adorable Pimple Patch Designs
Adorable Pimple Patch Designs
dearcloud™ Combines Effective Skincare with Playful Designs
dearcloud™ is transforming acne care with its innovative and stylish hydrocolloid pimple patch designs. The product offerings do not only deliver effective skincare ingredients to address... MORE
Hyper-Feminine Hairbrushes
Hyper-Feminine Hairbrushes
Wet Brush + Goody x LoveShackFancy Made a Limited-Edition Collection
The LoveShackFancy customer is a romantic, feminine, and vintage-inspired fashion lover drawn to dreamy pastels, florals, and delicate details, all of which are incorporated into the... MORE
Romance-Inspired Functional Socks
Romance-Inspired Functional Socks
MoveActive Debuts the True Romance Collection
MoveActive’s latest True Romance collection offers a fresh and stylish update to the brand’s existing lineup of functional grip socks. Boldly combining elegance with practicality, this... MORE
Private Plant
Large retailers are investing in plant-based products for their private label brands
Trend - Grocery retailers are increasingly launching plant-based and vegan products under their private label brands. Marketed as more cost-effective, these products claim to offer the same flavors, tastes, and textures as branded products for a fraction of the price and with less ecological impact.
Workshop Question - How can your brand make a premium category more accessible to more kinds of consumers?
3.8
Score
Popularity
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Megatrends
Private Label Flexitarian Foods
Private Label Flexitarian Foods
The Waitrose PlantLiving Products Come in 12 Varieties
The Waitrose PlantLiving products are a series of private label food items for consumers to incorporate into their cooking regime as a way to prioritize a flexitarian lifestyle. The product range... MORE
Private Label Plant-Based Foods
Private Label Plant-Based Foods
The ALDI UK Veganuary Range Focuses on Variety and Convenience
The ALDI UK Veganuary range has been announced by the brand as a lineup of plant-based food products that will provide shoppers with a wide variety of options for those trying out a meat-free new... MORE
Private Label Vegan Foods
Private Label Vegan Foods
ALDI My Vay is Arriving in Germany with Many Options
The ALDI My Vay vegan private label brand is being launched by the brand in Germany to coincide with Veganuary and provide shoppers with a variety of plant-based options to try out this year. The... MORE
Accessible Plant Protein Ranges
Accessible Plant Protein Ranges
Lidl's Own-Label Vemondo Plant! Range Makes Alt Protein Affordable
Lidl launched a new Vemondo Plant! range under its vegan private-label brand Vemondo, which makes alternative protein products more accessible, and more affordable, to shoppers in the UK. “We’... MORE