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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
Attend Future Festival

Featured Insights

Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... MORE
Gym-Specific VR Fitness Plans
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... MORE
Nightclub-Style Boxing Gyms
Nightclub-Style Boxing Gyms
GRIT BXNG Introduces a Motivational Fitness Entertainment Experience
GRIT BXNG is a new boxing fitness chain from Tony Robbins and Pitbull that recently opened its flagship location in New York City this June. The new venture sets itself apart by combining Robbins&#... MORE
Facial Exercise Gyms
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... MORE
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Moon Cycle-Themed Subscription Boxes
Moon Cycle-Themed Subscription Boxes
The Moonbox Gives the Soul a Monthly Self-Care Checkup
The Moonbox is a monthly subscription box that is designed with a focus on one’s self-care and self-love at the forefront. It is curated to be aligned with the lunar cycle and arrives at... MORE
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
The popularity of astrology signs has not gone unnoticed in the marketing world, and luxury car brand, Jaguar, recently partnered with creative agency Spark44 to leverage this ancient pseudo-science... MORE
Astrology-Themed Beauty Palettes
Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades
Mercury retrograde is generally associated with negative events, but Huda Beauty’s new Mercury Retrograde Palette is anything but unwanted. Huda Beauty’s new Mercury Retrograde Palette... MORE
Zodiac-Tracking Fitness Wearables
Zodiac-Tracking Fitness Wearables
The 'Moontrak' Wearable Keeps Users Connected to the Heavens
Fitness tracking technology has become somewhat commonplace for many consumers, so the new ‘Moontrak’ wearable is positioned as a piece of equipment that will upgrade the experience for... MORE
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
4.5
Score
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Freshness
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Megatrends
K-Pop Sneaker Campaigns
K-Pop Sneaker Campaigns
Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
For the upcoming Spring/Summer 2018 ‘Always Classic’ sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop... MORE
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Band-Designed Streetwear
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the... MORE

Insights by Trend Hunter AI

Sustainable Subscriptions
Subscriptions for lifestyle products are now prioritizing sustainability
Trend - Brands are curating lifestyle-related subscription boxes that feature eco-friendly products. These products help consumers act on their desire to make small but impactful lifestyle changes to live more sustainably.
Workshop Question - How could your brand make sustainability more accessible for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plastic-Free Oral Care Sets
Plastic-Free Oral Care Sets
The Seventh Generation Beam is a Subscription-Based Oral Care Kit
The Seventh Generation Beam is a customizable all-in-one sustainable oral care kit. Consumers can obtain the set through a subscription-based purchase. Every year in the United States, one billion... MORE
Sustainable Vitamin Refill Initiatives
Sustainable Vitamin Refill Initiatives
Moon Juice Vitamins are Now Refillable for Sustainability
The indie wellness brand, Moon Juice, is offering refills of its Moon Juice vitamins. The new initiative is part of the brand’s commitment to taking conscious actions towards sustainability.... MORE
Biodegradable Plastic-Free Pads
Biodegradable Plastic-Free Pads
The ohne Organic Cotton Period Pads Aim to Reduce Plastic Waste
The ohne organic cotton period pads are “plastic-free, biodegradable pads available in daytime and nighttime absorbencies in kit sizes 6, 9, 12.” The products aim to reduce long term... MORE
Chef-Curated Meal Subscriptions
Chef-Curated Meal Subscriptions
UpMeals' Meals Spotlight Local Chefs & Seasonal Ingredients
UpMeals, known for making fresh and sustainable meals available by vending machine, is now venturing into the creation of ready-to-eat meal subscription boxes. The first direct-to-consumer offering... MORE
Waterless Skincare
Cosmetic brands offer water-free skincare products
Trend - Water-free cosmetic products typically come in the form of cleansers and hair products, but skincare brands are now offering more sustainable, waterless formulas for everything from serums to moisturizers.
Workshop Question - How could your brand be more specific in identifying its efforts toward sustainability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waterless Skincare Tablets
Waterless Skincare Tablets
Zero-Waste Beauty Brand Mono Skincare Makes Dissolving Skincare Tablets
Zero-waste beauty brand Mono Skincare is introducing what it calls the world’s first dissolvable skincare tablet and its innovative waterless formula helps to significantly cut back on waste.... MORE
Travel-Ready Skincare Sachets
Travel-Ready Skincare Sachets
DPTMNT's Cleansers, Serums & More are Optimized for Life on the Go
DPTMNT (short for department) created a clean skincare line in the form of sachets that make it easier for people to take their routines on the go. The SACHÉ AWAY line is the epitome of grab-and-go... MORE
Zero-Waste Skincare Kits
Zero-Waste Skincare Kits
LOLI Beauty's the Dream Team Features Three Waterless Products
LOLI Beauty’s zero-waste skincare kits are a specialty. The brand has pioneered the sustainable beauty movement since the beginning and is known for its eco-friendly practices. LOLI offers... MORE
Accessible CBD Infused Skincare
Accessible CBD Infused Skincare
Just Beauty CBD Curated 'The Bundle' For All Skincare Needs
Just Beauty CBD launched ‘The Bundle’ pack of its full-spectrum CBD skincare line. Founded in Miami, Florida, in 2019 by Israel and Shamor, the products boast diverse and inclusive... MORE
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Digital Forests
Immersive Digital Forests
teamLab's New Immersive Experience Invites Guests to Catch Animals
Japenese design studio teamLab has announced the launch of its newest immersive exhibition in Tokyo’s Harajuku neighborhood called ‘Catching and Collecting in the Sacred Forest.’ The... MORE
Sensory Audio Retail Pop-Ups
Sensory Audio Retail Pop-Ups
Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
Bang & Olufsen, a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London. Starting now, the company is inviting Londoners to come... MORE
VR Entertainment Islands
VR Entertainment Islands
AT&T Created a Virtual Reality Island with Its Own Movie Theater
AT&T worked with lifestyle and gaming brand 100 Thieves to create a virtual reality island to support immersive social experiences and entertainment. The sci-fi AT&T Station has a spaceship-... MORE
Branded Urban Creativity Hubs
Branded Urban Creativity Hubs
Vans Opens Extravagant 'House of Vans' Location in Mexico City
Iconic skate brand Vans has announced the opening of its latest ‘House of Vans’ location in Mexico City. Similar to its London and Chicago destinations, the new House of Vans will... MORE
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Braille ID Skincare Packaging
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Humanist Beauty, the self-proclaimed “radically inclusive” natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is... MORE
Accessible VR Fitness Classes
Accessible VR Fitness Classes
FitXR Releases Workouts Designed for Those with Mobility Issues
FitXR, a company specializing in virtual reality and augmented reality fitness solutions, has added new highly accessible fitness classes to its ‘Box,’ ‘HIIT,’ and ‘... MORE
Disability-Focused Footwear Initiatives
Disability-Focused Footwear Initiatives
Tmall Reintroduces Its Adaptive 'One Shoe Program'
Chinese e-commerce platform Tmall has reintroduced its ‘One Shoe Program,’ a progressive initiative that aims to make it easier for people with disabilities to buy footwear.... MORE
Disability-Friendly Deodorant Designs
Disability-Friendly Deodorant Designs
This Deodorant Caters to People With Physical Disabilities
Degree, the popular deodorant that is also sold under the brand names of Rexona, Shield and Sure in many parts of the world, has launched an innovative new deodorant design that aims to make it a... MORE
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
Snap and Verishop came together to create Verishop Mini, a curated shopping experience exclusively for Snapchat that lets users discover fashion and beauty products based on their mood. The newly... MORE
Drive-Thru Outdoor Museums
Drive-Thru Outdoor Museums
Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month
The drive-thru experience is being adapted for everything from fine dining and medical clinics to art exhibitions and Hyundai is celebrating Hispanic Heritage Month with an outdoor museum of its own... MORE
World-Themed Artisanal Cooking Packages
World-Themed Artisanal Cooking Packages
The World Kitchen Box Give Consumers Global Flavors
The World Kitchen Box from GlobeIn is a carefully curated artisanal packages that offer consumers global flavors in a sustainable way. The variety pack includes a Moroccan Harissa spice grinder from... MORE
Oversized Artist-Designed Plates
Oversized Artist-Designed Plates
Tiwa Select's Collection of Plates Are Designed by 13 Artists
LA-based design platform Tiwa Select launched a collection of oversized plates as outdoor entertaining becomes more accessible. The brand features 13 artists in the collection. The oversized plates... MORE
Beginner Skincare
Brands prioritize those who are new to the skincare space
Trend - Brands are releasing products, collections or entire business models that center around introducing beginners to the skincare space. With the industry being full of products, services, information and resources, some brands are aiming to cut through the noise to help those who are new to skincare.
Workshop Question - How could your brand better prioritize accessibility?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Glow-Boosting Skincare
Accessible Glow-Boosting Skincare
Soap & Glory's Glow Line Affordably Creates Fresh & Dewy Skin
Soap & Glory’s Glow skincare line is an affordable way to boost the look of fresh and dewy skin with effective ingredients like brightening Vitamin C, glycolic acid, and lactic acid.... MORE
Skincare Story Campaigns
Skincare Story Campaigns
The Inkey List's First Campaign Shares Real Skincare Journeys
As many people with attest with their own unique skincare journeys, coming across the right product, or a handful of products that work synergistically, has the potential to change not only the... MORE
Clean Makeup Starter Kits
Clean Makeup Starter Kits
Withsimplicity's Clean Start Makeup Set Comes in a Holographic Pouch
The Clean start Makeup Set, by Withsimplicity, is ideal for young teens or as an introductory kit for beginner makeup users. Withsimplicity is a clean makeup brand committed to offering conscious... MORE
Routine-Making Skincare Tools
Routine-Making Skincare Tools
The Ordinary's Regimen Builder Creates Customized Skincare Routines
The Ordinary is an ingredient-focused skincare brand and some of its formulas may seem confusing to beginners who are looking to build a customized skincare routine. The brand created a new smart... MORE
Cannabis Primer
Cosmetic primers include the various properties of cannabis
Trend - Primers that are applied to the skin or eyes before makeup application are increasingly including the various properties of cannabis, including hemp and CBD. These primers help enhance makeup application while benefitting the skin.
Workshop Question - How is your brand taking cues from adjacent industries?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Priming CBD Beauty Products
Priming CBD Beauty Products
NYX Cosmetics Made a Bare With Me Cannabis Sativa Seed Oil Collection
As well as being treated to a range of new CBD beauty products from indie brands, consumers are now also beginning to see big-name brands release their own take on CBD-infused beauty. NYX... MORE
Blurring CBD Primers
Blurring CBD Primers
Kush Queen's KINGDM Blurring Primer Contains 250 Milligrams of CBD
At Beautycon, Kush Queen is introducing its own CBD makeup brand called KINGDM and its first product is a blurring primer called Foto Blur. CBD is quickly becoming a remedy for everything from... MORE
Hydrating Hemp Skincare
Hydrating Hemp Skincare
e.l.f. Cosmetics' Cannabis Skincare Collection Features Hemp Seed Oil
Affordable, cruelty-free beauty brand e.l.f. Cosmetics launched its own line of cannabis skincare products that share the anti-inflammatory benefits of cannabis sativa, which has the potential to... MORE
play_circle_filled Cannabis-Infused Lash Primers
Cannabis-Infused Lash Primers
The 'Kush Lash Primer' Features Hemp-Derived Cannabis Seed Oil
Since launching its groundbreaking Kush Mascara, Milk Makeup rapidly expanded its collection of Kush cosmetics to include everything from face masks to CBD-infused brow gels and now it is... MORE
Fitness Skincare
Skincare products and services imitate the effects of exercise
Trend - Fitness can have a positive impact on the skin and some cosmetic brands are channeling those effects into their products and services with fitness-inspired formulations and benefits. Brands in this space are offering everything from physical facial toning exercises to blood circulation-boosting skincare.
Workshop Question - How could your brand take inspiration from other industries?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workout-Activated Skincare
Workout-Activated Skincare
FaceGym's 'Training Sticks' are Powered by Moisture and Heat
FaceGym set itself apart as the first-of-its-kind “gym studio for the face” that offers non-invasive “facial workout training” to help lift and sculpt the many muscles of the... MORE
Virtual Facial Workouts
Virtual Facial Workouts
FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts
Due to COVID-19, gyms and fitness boutiques are temporarily closing and are instead offering virtual classes—as is FaceGym, which ordinarily offers facial workouts from its studios. The new... MORE
Exercise-Inspired Skincare
Exercise-Inspired Skincare
HERB + FLORA's Skincare Mimics the Effects of Exercise on Skin
HERB + FLORA’s youth recovery serum and recovery eye gel are powered by a proprietary Exercise Mimic Youth Complex that combines actives to “reproduce the anti-aging effects of exercise... MORE
Upcycled Cannabis Root Skincare
Upcycled Cannabis Root Skincare
empyri is an Clean and Innovative Cannabis Skincare Company
The list of innovative cannabis skincare companies just became larger with the launch of empyri. Founded by biomedical engineer Jennifer Grant, the brand is said to “leverage cannabis in a... MORE