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FuturistU > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
View Innovation Webinars

Featured Insights

Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Sustainable Subscriptions
Subscriptions for lifestyle products are now prioritizing sustainability
Trend - Brands are curating lifestyle-related subscription boxes that feature eco-friendly products. These products help consumers act on their desire to make small but impactful lifestyle changes to live more sustainably.
Workshop Question - How could your brand make sustainability more accessible for its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waterless Skincare
Cosmetic brands offer water-free skincare products
Trend - Water-free cosmetic products typically come in the form of cleansers and hair products, but skincare brands are now offering more sustainable, waterless formulas for everything from serums to moisturizers.
Workshop Question - How could your brand be more specific in identifying its efforts toward sustainability?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Skincare
Skincare brands launch products targeting boomers
Trend - While countless skincare brands explicitly focus on Millennial consumers, products specifically targeting boomers are also on the rise. These mature skin-focused products ditch elusive claims of age-reversal and instead focus on skin health, texture, and post-menopausal skin concerns.
Workshop Question - How can your brand meet the needs of consumers at different life stages?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Co-Created Influencer
Popular influencers on social media are co-creating collections with brands
Trend - Brands are reaching out to influencers with significant followings on various social media platforms in order to collaborate with them on new products and collections. Co-created products in this space include everything from skincare sets to wellness journals.
Workshop Question - How could your brand better tap into the influencer market?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subversive Skincare
Skincare collections for men upturn rigid representations of masculinity
Trend - In order to appeal to men, skincare brands often opt for stereotypically "masculine" branding, which often includes bold and simple labeling and dark colors. This is slowly changing with brands releasing products and collections targeted to men, but with a focus on "soft" branding that's more about product than presentation.
Workshop Question - How could your brand better prioritize inclusion?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends