FuturistU > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
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Featured Insights

Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... MORE
Gym-Specific VR Fitness Plans
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... MORE
Nightclub-Style Boxing Gyms
Nightclub-Style Boxing Gyms
GRIT BXNG Introduces a Motivational Fitness Entertainment Experience
GRIT BXNG is a new boxing fitness chain from Tony Robbins and Pitbull that recently opened its flagship location in New York City this June. The new venture sets itself apart by combining Robbins&#... MORE
Facial Exercise Gyms
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... MORE
Mind-Training Running Tracks
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Footwear brand ASICS advocates for the benefits of mindful sports with the release of a running track, geared toward training both the body and the mind. The ‘ASICS Blackout Track’ is a... MORE
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Moon Cycle-Themed Subscription Boxes
Moon Cycle-Themed Subscription Boxes
The Moonbox Gives the Soul a Monthly Self-Care Checkup
The Moonbox is a monthly subscription box that is designed with a focus on one’s self-care and self-love at the forefront. It is curated to be aligned with the lunar cycle and arrives at... MORE
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
The popularity of astrology signs has not gone unnoticed in the marketing world, and luxury car brand, Jaguar, recently partnered with creative agency Spark44 to leverage this ancient pseudo-science... MORE
Astrology-Themed Beauty Palettes
Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades
Mercury retrograde is generally associated with negative events, but Huda Beauty’s new Mercury Retrograde Palette is anything but unwanted. Huda Beauty’s new Mercury Retrograde Palette... MORE
Zodiac-Tracking Fitness Wearables
Zodiac-Tracking Fitness Wearables
The 'Moontrak' Wearable Keeps Users Connected to the Heavens
Fitness tracking technology has become somewhat commonplace for many consumers, so the new ‘Moontrak’ wearable is positioned as a piece of equipment that will upgrade the experience for... MORE
Astrology-Themed Bars
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
The Mood Ring bar in Brooklyn is attracting Millennials who are drawn in by the idea of getting a taste of different star signs. The astrology-themed bar boasts permanent cocktails like Mercury in... MORE
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop Sneaker Campaigns
K-Pop Sneaker Campaigns
Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
For the upcoming Spring/Summer 2018 ‘Always Classic’ sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop... MORE
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Band-Designed Streetwear
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the... MORE
K-Pop Acne Treatments
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same... MORE

Insights by Trend Hunter AI

Occasion Commerce
Beauty brands tie temporary retail moments to parties and social gatherings

Trend - Beauty retailers are tying retail to the high-energy moments people already gather for, like parties and festivals, so that shoppers can see products in action and buy them before the excitement fades. These setups naturally support impulse discovery and capture the interests of shoppers when they’re in an exploratory mindset.

Workshop Question - How could your brand design temporary formats that borrow the energy of community spaces without needing a full store buildout?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Beauty Gifting Pop-Ups
Immersive Beauty Gifting Pop-Ups
LOOKFANTASTIC Turns Holiday Shopping into Beauty Discovery
LOOKFANTASTIC is turning holiday beauty shopping into an immersive experience with its World of Unexpected Gifting pop-up in London. Running September 29 and 30, the two-day event features themed... MORE
House Party Pop-Ups
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
This month, Boots is opening the doors to a three-day Boots Beauty House Party pop-up in London that will immerse visitors in a multisensory, house party-themed experience of the different stages... MORE
Concert-Ready Beauty Sets
Concert-Ready Beauty Sets
TirTir's BTS The City New York Perfect Setting Duo Keeps Fans Fresh
BTS' ARIRANG World Tour is coming to the New York area for two stadium shows and to tap into the excitement, K-beauty brand TirTir teamed up with BTS to drop a BTS The City New York Perfect Setting... MORE
Experiential Skincare Boutiques
Experiential Skincare Boutiques
Kiehl's Pairs a Brew Bar with London's First Content Studio
Kiehl's is opening a two-floor London flagship that makes skincare shopping more hands-on. The 1,300 sq ft space at 43 Carnaby Street pairs the brand's apothecary roots with a content studio,... MORE
Festival Beauty Activations
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Festival beauty activations are reshaping how skincare brands engage consumers by turning large cultural events into immersive product environments. Medicube’s Coachella activation demonstrates... MORE
Inclusive Formulas
Brands narrow routines around varied skin, hair, and scent needs

What's Happening - Beauty brands are extending everyday staples such as deodorant and body wash into versions made for sensitivity and other specific needs. The products shift accessibility from a niche claim to a core part of basic personal care assortments. The grooming and self-care solutions widen who feels addressed by the category and how their needs are represented.

Workshop Question - How could your brand reduce trial-and-error so customers feel more confident choosing what fits them?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Deodorant Expansions
Natural Deodorant Expansions
Each & Every Expands Its Presence at Target Beauty Studio
Each & Every has expanded its retail presence through the launch of Target Beauty Studio. This move brings the brand's natural fragrance deodorants and body care offerings to a broader audience.... MORE
Hero-Product Skincare Ecosystems
Hero-Product Skincare Ecosystems
Dr.Althea Expands 345 Relief into a Six-Product Skincare Routine
Dr.Althea is building a complete sensitive-skin routine around its 345 Relief Cream, which has surpassed 35 million units in cumulative global sales. The expanded 345 Relief Line translates the... MORE
Sensitive Skin Washes
Sensitive Skin Washes
Bath & Body Works Launches Its Essentials Line for Reactive Skin
Bath & Body Works is expanding its body care for sensitive skin with 'Essentials,' a line that preserves the brand's familiar scent-forward routine while softening it for those seeking less... MORE
Texture-Inclusive Men’s Grooming
Texture-Inclusive Men’s Grooming
BetterDays Creates Barber-Grade Products for All Hair Types
BetterDays is bringing professional barbershop expertise into at-home routines with texture-inclusive men’s grooming products. Co-founded by celebrity barber VicBlends and retail executive Joey... MORE
Microbiome-Enhancing Body Sprays
Microbiome-Enhancing Body Sprays
Future Society Works with Skin to Improve Natural Scent
Future Society is taking a microbiome-focused approach to personal fragrance with Base Scent, an unscented daily body treatment designed to enhance how a person naturally smells. Rather than... MORE
Channel Blending
Beauty retail expands across price tiers and digital touchpoints

Trend - Beauty sellers are focusing on adjacent categories, broader assortments, and new routes to market, shifting beauty from a specialist purchase into a more integrated retail offer. In this category, mass-oriented retailers are introducing more premium beauty lines to capture shoppers who want higher-end options, and e-commerce is helping beauty brands expand internationally faster, especially when demand is fueled by online visibility and cross-border interest.

Workshop Question - How could your brand bring premium, mainstream, and exclusive offers into one clearer customer journey?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Viral C-Beauty Expansions
Viral C-Beauty Expansions
Flower Knows Brings Its Online Popularity Into 450 Ulta Stores
Flower Knows is expanding viral C-beauty expansions from social media into physical retail through a limited-time presence at 450 Ulta Beauty stores across the U.S. The Chinese cosmetics brand is... MORE
Multi-Category Beauty Debuts
Multi-Category Beauty Debuts
MONCLOS Launches 11 Products at Target Beauty Studio
Multi-category beauty debuts are giving emerging brands a way to establish broader identities when entering new markets. South Korean beauty brand MONCLOS will make its U.S. debut through Target... MORE
Mass Beauty Prestige Expansions
Mass Beauty Prestige Expansions
e.l.f. Enters Sephora Brazil as Its First Mass Color Brand
Mass beauty prestige expansions are blurring traditional retail boundaries as accessible cosmetics brands enter prestige-focused shopping environments. e.l.f. Cosmetics is expanding into Brazil... MORE
Exclusive Beauty Expansions
Exclusive Beauty Expansions
Cécred Enters the UK Exclusively Through Space NK
Cécred is accelerating exclusive beauty expansions through its UK debut with Space NK, bringing the Beyoncé-founded haircare brand into all 90 of the retailer’s stores and its e-commerce... MORE
Global Beauty E-Commerce
Global Beauty E-Commerce
COSRX Expands Direct Shopping to Over 200 Countries
COSRX is expanding global beauty e-commerce by opening its official online store to consumers in more than 200 countries and regions. Previously focused primarily on the U.S. and Canada, COSRX.com... MORE
Category Mashups
Brands merge unlike product worlds into shared retail releases

What's Happening - Brands are pairing products from unrelated categories to create limited goods that sit between merchandise, packaging, fashion, and utility. The result turns a standard launch into a more conversational object—gives familiar products a new use case or identity without requiring a full brand extension.

Workshop Question - How could your brand combine with an unexpected category in a way that creates both story value and real use?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cafe Fandom Merch Collections
Cafe Fandom Merch Collections
The Dunkin’ x Stoney Clover Lane Merch Debuts New Styles
The Dunkin’ x Stoney Clover Lane merch collection has been debuted as the latest collaboration between the brands that respond to the cult fandom surrounding the cafe brand. The product range... MORE
Regional Lifestyle Collaborations
Regional Lifestyle Collaborations
Dunkin’ and L.L.Bean Unite Around New England Fall Culture
Regional lifestyle collaborations are bringing together brands from different categories through shared cultural identities. Dunkin’ and L.L.Bean are celebrating their New England roots with a... MORE
Gen-Z-Forward Coffee Apparel
Gen-Z-Forward Coffee Apparel
An Urban Outfitters x Dunkin’ Capsule Unveiled for Fall
Urban Outfitters x Dunkin’ have partnered to unveil a limited-edition capsule collection for fall, blending iconic coffee culture with contemporary fashion. Designed with Gen Z in mind, the... MORE
Wearable Beverage Packaging
Wearable Beverage Packaging
PBR Turns Its 12-Pack Packaging Into a Wearable Jason Voorhees Mask
Pabst Blue Ribbon is turning wearable beverage packaging into a seasonal fan experience through its collaboration with Horror Inc.’s Jason Universe. The limited-edition PBR 12-pack is designed so... MORE
Beef-Inspired Sneaker Collaborations
Beef-Inspired Sneaker Collaborations
Wagyu and Nike Give the Air Max 90 Culinary-Inspired Details
Beef-inspired sneaker collaborations are bringing unexpected culinary references into streetwear design through the Wagyu x Nike Air Max 90. The New York-based label reworks Tinker Hatfield’s... MORE
Contextual Discovery
Beauty retailers curate assortments by routine, travel and targeted needs

What's Happening - International beauty concepts are using offline retail to help consumers understand and adopt products and routines they aren’t familiar with. Physical, in-person experiences become the point for contextualizing stories, textures and regimens that are challenging to communicate through a standard ecommerce grid.

Workshop Question - How could your brand simplify a crowded category through curation that is organized around needs, routines, or contexts rather than product types alone?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Strategic Beauty-Focused Retail Expansions
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Urban Outfitters has deepened its investment in the beauty category with the exclusive U.S. brick-and-mortar launch of Yes Day Beauty — an emerging skincare brand founded by 14-year-old... MORE
Inflight K-Beauty Retail
Inflight K-Beauty Retail
EasyJet Launches an Exclusive Korean Skincare Box Onboard
Inflight K-beauty retail is redefining airline retail by turning onboard shopping into a curated beauty discovery experience. easyJet has partnered with Luneia Brands to launch an exclusive... MORE
British Clinical Skincare Expansions
British Clinical Skincare Expansions
Medik8 is Now Available in Sephora North America
British clinical skincare brand Medik8 has announced a significant expansion of its North American presence through a partnership with Sephora, with products becoming available on the retailer's... MORE
K-Pharmacy Skincare
K-Pharmacy Skincare
Dr. Reju-All Brings Pharmacy-Inspired Korean Skincare to Ulta Beauty
K-pharmacy skincare is becoming more accessible as Dr. Reju-All expands into Ulta Beauty stores across the United States. Developed by pharmacists and dermatology experts, the brand focuses on... MORE
Popular K Beauty Expansions
Popular K Beauty Expansions
Yepoda Enters the US Market Through Sephora
Yepoda, a certified B Corp K-Beauty brand with a global customer base exceeding two million, has announced its official launch in the United States through Sephora. The K-Beauty product rollout... MORE
Seoul Scaling
Korean skincare moves from social buzz into premium retail environments

Trend - Korean beauty labels are moving beyond regional and niche distribution into higher-end retail environments. These products, initially popularized online, are merging into physical environments where shoppers can test formats and textures before buying. Some brands are using experiential skincare environments to turn routines into guided, hands-on encounters that can help explain product use and brand philosophy.

Workshop Question - How could your brand turn digital curiosity into a more confident in-person purchase?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Encapsulated Brightening Mists
Encapsulated Brightening Mists
ANUA Launches its 'VITA C Glow Collection' at Sephora
ANUA is expanding its brightening skincare portfolio with the 'VITA C Glow Collection,' a new Sephora launch centered on vitamin C-powered formulas for addressing dullness, uneven tone, and visible... MORE
Peptide-Infused Lip Treatments
Peptide-Infused Lip Treatments
COSRX Combines Skincare Actives with Tinted Lip Color
COSRX is extending its skincare expertise into cosmetics with peptide-infused lip treatments designed to combine targeted care with everyday color and shine. The nine-product 5 Peptide Lip... MORE
Prestige K-Beauty Retail
Prestige K-Beauty Retail
mixsoon Brings Its Korean Skincare Lines to Target Beauty Studio
mixsoon is expanding prestige K-beauty retail through its launch at Target Beauty Studio, bringing its Korean skincare products to more than 600 stores nationwide beginning September 10. The... MORE
Viral-to-Retail K-Beauty
Viral-to-Retail K-Beauty
nooni Brings Its Viral Lip Oil to Target in Eight Shades
Korean beauty brand nooni is expanding viral-to-retail K-beauty with the U.S. retail debut of its Apple Seed Lip Oil at Target. Beginning September 6, eight shades of the $15 lip treatment will be... MORE
Experiential Skincare Spaces
Experiential Skincare Spaces
Sulwhasoo Debuts Ginseng Mansion Pop-Up
Sulwhasoo opened the Ginseng Mansion pop-up in Shanghai, a three-and-a-half-storey art and retail space featuring 60 years of the brand’s ginseng research embedded throughout. The installation... MORE
Destination Beauty
Beauty retailers are turning stores into interactive trial experiences

What's Happening - Beauty retail is expanding beyond product display into environments built for testing, play, and social sharing. Phydigital store experiences, interactive pop-ups, and other temporary activations are being deployed to encourage longer visits and more meaningful consumer engagement. Many of these concepts borrow cues from entertainment, fandom, and cultural storytelling rather than classic merchandising.

Workshop Question - How could your brand turn a routine purchase environment into a place people would choose to spend time in?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hospitality Beauty Collaborations
Hospitality Beauty Collaborations
MERIT and the Ritz-Carlton Turn Stays into Beauty Experiences
MERIT is entering the hospitality space through a new partnership with The Ritz-Carlton, bringing branded beauty experiences to select properties in New York, Toronto, Los Angeles, Santa Barbara,... MORE
Strategic Beauty-Focused Retail Expansions
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Urban Outfitters has deepened its investment in the beauty category with the exclusive U.S. brick-and-mortar launch of Yes Day Beauty — an emerging skincare brand founded by 14-year-old... MORE
Inflight K-Beauty Retail
Inflight K-Beauty Retail
EasyJet Launches an Exclusive Korean Skincare Box Onboard
Inflight K-beauty retail is redefining airline retail by turning onboard shopping into a curated beauty discovery experience. easyJet has partnered with Luneia Brands to launch an exclusive... MORE
British Clinical Skincare Expansions
British Clinical Skincare Expansions
Medik8 is Now Available in Sephora North America
British clinical skincare brand Medik8 has announced a significant expansion of its North American presence through a partnership with Sephora, with products becoming available on the retailer's... MORE
Specialist AI Beauty Platforms
Specialist AI Beauty Platforms
Renude Launches Its White-Label AI Consultation Plug-In
Renude introduced a white-label AI platform that delivers specialist beauty consultations for brands and retailers, featuring an intelligence engine trained on dermatology, formulation chemistry... MORE
Experiential K-Beauty
Immersive K-beauty pop-ups are redefining product discovery and retail
Trend - As experiential retail evolves, K-beauty brands are launching pop-ups where skincare diagnostics, interactive product testing, personalized consultations and visually curated installations transform product discovery into multisensory experiences that reinforce brand identity and engagement.
Workshop Question - How can your brand create physical experiences that strengthen consumer affinity?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Viral K-Beauty Pop-Ups
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
The 'City of Glow' pop-up marked a significant milestone for Korean skincare brand Anua, showcasing its growing global presence and rising influence in the North American beauty market. Held on... MORE
Next-Gen K-Beauty Pop-Ups
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
MUSKAT introduced next-gen K-beauty to Los Angeles through a five-day immersive pop-up experience held from June 6–10. Designed to spotlight the future of Korean beauty, the event featured a... MORE
Immersive K-Beauty Pop-Ups
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Immersive K-beauty pop-ups are emerging as a strategic way for brands like TIRTIR to expand globally through culturally rooted, experience-driven retail. The brand’s Matcha House activation in... MORE
K-Beauty Pop-Ups
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Amorepacific has partnered with Sephora to launch a K-Beauty pop-up in New York, featuring leading skincare brands from Seoul. This pop-up, titled "Seoul in the City," showcases the best of Korean... MORE