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FuturistU > Consumers > Unpacking Consumer Behavior > Module 4 / 5

Social Circles

Instructor: Shelby Walsh
Co-Creation & Customization
Download the Co-Creation & Customization Trend Report
Now is the time to get creative with customer engagement. How consumers are interacting with brands is reflective of the evolution they’ve undergone in how they communicate with their friends, family, significant others and co-workers.



Consumers are increasingly connected, and they expect this sort of closeness with the brands they’re loyal to. Opportunities exist for brands to look at how they can enhance their omnichannel presence, with trends such as Activated E-Commerce and Branded Webisode emerging to bridge the gap between the tensions of online and offline forms of engagement.
Related Trend Report: Co-Creation & Customization
Workshop Questions:
1. What can you do to foster more personalized relationships with your consumers?
2. Rate your company on a scale of 1-10 on its visual identity online. What would need to change for it to score a 10?
View Innovation Webinars

Featured Insights

Branded Webisode
Brands create original online content to create immersive storytelling
Trend - Getting into the content space, brands are turning to YouTube videos and webisodes to better prompt consumer engagement. Going beyond product placement or tutorials, brands are opting for storytelling techniques to create narratives around lifestyle habits, social issues and cultural sentiments not only tied to the brand itself but to the consumers they support.
Workshop Question - How can you utilize storytelling techniques, particularly online, to better connect and engage with your consumers?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Daycare
Daycare designs and programs focus more on niche health-related functions
Trend - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with.
Workshop Question - Consider a local, national, or global issue that your brand holds strong beliefs in, and would like to resolve. How would your brand go about aligning itself with that cause?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Content
Instructional cooking activities become more popular among parents and children
Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members.
Workshop Question - How could your brand better adapt to changing lifestyle habits?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Literacy
Brands release programs and products that help build Web3 literacy in children
Trend - As Web3 becomes more prevalent, some brands are focusing on building Web3 literacy among children. Programs and products in this space include everything from metaverse coding practice platforms, to family-friendly NFT platforms.
Workshop Question - How could your brand better focus on consumers' understanding of its industry?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Expertise Influence
Brands and consumers increasingly rely on experts instead of influencers
Trend - The expertise-based influencer economy grows as consumers follow and brands employ people who are well-known for being experts in their field. This shift means that the role of the traditional influencer is now evolving to prioritize consumer trust.
Workshop Question - How could your brand leverage influencers with expertise and specializations?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Music
Platforms that engage children through music are emerging
Trend - Kid-friendly content is usually focused on TV shows and movies, but it's now being adapted to accommodate music as well. Now, everything from streaming apps to children's TV networks are prioritizing musical content for kids.
Workshop Question - How is your brand prioritizing niche content for different demographics?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anime Collab
As anime grows in popularity, brands collaborate to create original content
Trend - Japanese anime has grown in popularity thanks to streaming services making this programming more accessible around the world. To ride on this popularity, businesses are now collaborating with anime brands in order to create content in the form of movies, shows and videos games.
Workshop Question - What's a collaboration that your brand could initiate to promote its product/service?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Family Content
New streaming services are prioritizing content for children and teens
Trend - Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Workshop Question - How is your brand shifting focus to better cater to Gen Z?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends