Instructor: Shelby Walsh
Download the Co-Creation & Customization Trend ReportNow is the time to get creative with customer engagement. How consumers are interacting with brands is reflective of the evolution they’ve undergone in how they communicate with their friends, family, significant others and co-workers.
Consumers are increasingly connected, and they expect this sort of closeness with the brands they’re loyal to. Opportunities exist for brands to look at how they can enhance their omnichannel presence, with trends such as Activated E-Commerce and Branded Webisode emerging to bridge the gap between the tensions of online and offline forms of engagement.
1. What can you do to foster more personalized relationships with your consumers?
2. Rate your company on a scale of 1-10 on its visual identity online. What would need to change for it to score a 10?