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FuturistU > Consumers > Unpacking Consumer Behavior > Module 4 / 5

Social Circles

Instructor: Shelby Walsh
Co-Creation & Customization
Download the Co-Creation & Customization Trend Report
Now is the time to get creative with customer engagement. How consumers are interacting with brands is reflective of the evolution they’ve undergone in how they communicate with their friends, family, significant others and co-workers.



Consumers are increasingly connected, and they expect this sort of closeness with the brands they’re loyal to. Opportunities exist for brands to look at how they can enhance their omnichannel presence, with trends such as Activated E-Commerce and Branded Webisode emerging to bridge the gap between the tensions of online and offline forms of engagement.
Related Trend Report: Co-Creation & Customization
Workshop Questions:
1. What can you do to foster more personalized relationships with your consumers?
2. Rate your company on a scale of 1-10 on its visual identity online. What would need to change for it to score a 10?
View Innovation Webinars

Featured Insights

Branded Webisode
Brands create original online content to create immersive storytelling
Trend - Getting into the content space, brands are turning to YouTube videos and webisodes to better prompt consumer engagement. Going beyond product placement or tutorials, brands are opting for storytelling techniques to create narratives around lifestyle habits, social issues and cultural sentiments not only tied to the brand itself but to the consumers they support.
Workshop Question - How can you utilize storytelling techniques, particularly online, to better connect and engage with your consumers?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledHair-Centric Webseries
Hair-Centric Webseries
L'Oréal Paris' 'The Roots Family' Series Shares Remedies for Gray Roots
For the launch of the L’Oréal Paris’ Magic Root Precision Pen, L’Oréal Paris introduced a new web series on YouTube dubbed ‘The Roots Family’ that is full of... MORE
play_circle_filledInspirational Cooking Web Series
Inspirational Cooking Web Series
'La Vida Comida' Employs Latin-American Chef Jose Garces
Leading provider of high-quality pork products Smithfield and Garces Group collaborate in the launch of a cooking web series, dubbed ‘La Vida Comida,’ that seeks to inspire at-home cooks... MORE
play_circle_filledHealthy Food Webseries
Healthy Food Webseries
Panera Bread's 'Food Interrupted' Showcases Dedicated Food Makers
In an attempt to better showcase its food transparency, Panera Bread has released a six-episode weekly digital video series called ‘Food Interrupted.’ Created alongside Participant Media MORE
play_circle_filledShort-Form Coming-of-Age Series
Short-Form Coming-of-Age Series
göt2b's 'Turning the Tables' Targets Millennial & Gen Z Viewers
Hair color and styling brand göt2b worked with the award-winning production company Shaftesbury to create Turning the Tables, a nine-episode series of five-minute episodes that tell a coming-of-age... MORE
play_circle_filledDorm Decor Webisodes
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
Lifestyle retailer Urban Outfitters is known for its hipster-approved clothing, home, and beauty products, and its latest ‘UO On Campus’ webisode gives the retailer’s fans dorm... MORE
Mindful Daycare
Daycare designs and programs focus more on niche health-related functions
Trend - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with.
Workshop Question - Consider a local, national, or global issue that your brand holds strong beliefs in, and would like to resolve. How would your brand go about aligning itself with that cause?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Expanded Palate
Kids' food manufacturers are using globalized recipes to expand palates early
Trend - Kid and baby food manufacturers in North America are expanding recipes to include globalized flavors. These globally-inspired recipes expose youth to more foods and flavors early on, thus expanding their familiar palate. Children raised with expanded palates more often eat healthy, balanced diets.
Workshop Question - How can your brand incorporate globalized flavors into its products to provide a more diverse range of options?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Content
Instructional cooking activities become more popular among parents and children
Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members.
Workshop Question - How could your brand better adapt to changing lifestyle habits?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Literacy
Brands release programs and products that help build Web3 literacy in children
Trend - As Web3 becomes more prevalent, some brands are focusing on building Web3 literacy among children. Programs and products in this space include everything from metaverse coding practice platforms, to family-friendly NFT platforms.
Workshop Question - How could your brand better focus on consumers' understanding of its industry?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends