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FuturistU > Consumers > Unpacking Consumer Behavior > Module 2 / 5

The Mind

Instructor: Shelby Walsh
Emerging Foods
Download the Emerging Foods Trend Report
In this final module on consumer behavior, we’ll be looking at the changes occurring in the consumer mindset today. Through the lens of trend tensions, this module explores individualism versus collectivism and what this means in terms of business opportunity.

Case studies will uncover where consumers are turning to better get a better understanding of themselves and how they are expressing their individuality as well as how “tribes” are coming together collectively to help individuals find meaning and communal support.
Related Trend Report: Emerging Foods
Workshop Questions:
1. What would change about your business if scarcity was its paramount value?
2. What would change about your business if it was considered a tech company?
View Innovation Webinars

Featured Insights

Regional Alcohol-Free
Non-alcoholic beverages incorporate the flavor nuances of local regions
Implications - In recent years the growth of the non-alcoholic beverage category reflects a shift in drinking habits. To better cater to these preferences, brands are crafting alcohol-free products that take inspiration from the flavors of popular regional cocktails.
Workshop Question - Consider how the incorporation of local elements could impact the perception of your brand. What elements could you incorporate?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultured Creamery
Ice Cream is used as a step towards experiencing global palette
Implications - By leveraging ice cream as an exploratory platform, brands are allowing consumers to experience new cultures via regional flavors, but with the security of the familiar dessert concept. This combination speaks to the consumer desire for experimental foodie experiences, coupled with a refusal to limit their palettes to their own geographic experiences.
Workshop Question - How can your brand combine the security that comes with familiarity, with an experimental product or experience?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Pandan Dessert
Brands are launching ice cream made to replicate traditional pandan-based desserts
Trend - Ice cream manufacturers are drawing on the traditional Southeast Asian dishes made with pandan to inspire their recipes. These brands transform the original recipes with additional ingredients—such as coconut milk—that make them more fitting for the sweet, creamy flavor palates of ice cream.
Workshop Question - How could your brand tap into its cultural roots to offer a unique product or service to global consumers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Freeze-Dried Snacking
Consumers are turning to freeze-dried snack options
Trend - Freeze-dried food, which has almost all of its original moisture content removed, is becoming more popular as consumers seek out healthier indulgences. Ice cream, fruit, and candy that are freeze-dried have a higher shelf-life and offer consumers a sensorial snacking experience.
Workshop Question - How could your brand add sensory elements to its product experience?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mochi Transformation
Food brands combine mochi with cheese to create unique desserts
Trend - F&B brands are combining the Japanese rice cake mochi with cheese to create more novel flavors and textures in their desserts. Offerings like mochi-based dessert cheese and savory mochi bagels show how brands are experimenting with the popular food.
Workshop Question - What pairings could your brand create for novelty-minded customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cocktail Soda
Brands are infusing sodas with common mixed cocktail ingredients
Trend - Brands are crafting non-alcoholic sparkling sodas with common cocktail ingredients like bitters and spritzes. These sodas offer the strong bitter flavor of cocktails in a bar mixed with the refreshing nature of sparkling sodas while enabling guilt-free consumption without alcohol.
Workshop Question - How could your brand repurpose ingredients for a different consumer base?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ice Cream Upcycled
Ice cream brands offer products made from upcycled ingredients
Trend - Upcycling has become an increasingly popular sustainable solution for cutting waste in production, and ice cream brands are now offering the same. These desserts are made with ingredients that would otherwise go to waste--catering to consumers' increasingly eco-conscious sensibilities.
Workshop Question - How could your brand better prioritize sustainability?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Desserts
Ice creams and other dairy-based desserts are focusing on probiotics
Trend - Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers.
Workshop Question - How could your brand better cater to consumers' desire for balanced indulgence?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-ABV Tequila
Low or no-alcohol tequila beverages offer a healthier alternative
Trend - Alcohol free tequilas and low-ABV tequila beverages are now offering more flavorful alternatives to the gin and vodkas that currently dominate the no or low-abv space. Products include everything from non-alcoholic spirits that replicate tequilas' flavours, to more refreshing seltzer drinks.
Workshop Question - How could your brand better appeal to Gen Z's habits?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Seltzer
Cannabis and alcohol-based seltzers feature cream soda flavors
Trend - Cannabis and alcohol brands continue to release seltzers and canned cocktails because of popular demand. Cream soda flavors in these lightweight beverage options are now becoming more common, particularly in the summer months.
Workshop Question - How could your brand incorporate elements of nostalgia into its product/service?
5.6
Score
Popularity
Activity
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Megatrends