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FuturistU > Consumers > Unpacking Consumer Behavior > Module 2 / 5

The Mind

Instructor: Shelby Walsh
Emerging Foods
Download the Emerging Foods Trend Report
In this final module on consumer behavior, we’ll be looking at the changes occurring in the consumer mindset today. Through the lens of trend tensions, this module explores individualism versus collectivism and what this means in terms of business opportunity.

Case studies will uncover where consumers are turning to better get a better understanding of themselves and how they are expressing their individuality as well as how “tribes” are coming together collectively to help individuals find meaning and communal support.
Related Trend Report: Emerging Foods
Workshop Questions:
1. What would change about your business if scarcity was its paramount value?
2. What would change about your business if it was considered a tech company?
Access Advisory Services

Featured Insights

Regional Alcohol-Free
Non-alcoholic beverages incorporate the flavor nuances of local regions
Implications - In recent years the growth of the non-alcoholic beverage category reflects a shift in drinking habits. To better cater to these preferences, brands are crafting alcohol-free products that take inspiration from the flavors of popular regional cocktails.
Workshop Question - Consider how the incorporation of local elements could impact the perception of your brand. What elements could you incorporate?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultured Creamery
Ice Cream is used as a step towards experiencing global palette
Implications - By leveraging ice cream as an exploratory platform, brands are allowing consumers to experience new cultures via regional flavors, but with the security of the familiar dessert concept. This combination speaks to the consumer desire for experimental foodie experiences, coupled with a refusal to limit their palettes to their own geographic experiences.
Workshop Question - How can your brand combine the security that comes with familiarity, with an experimental product or experience?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Low-ABV Tequila
Low or no-alcohol tequila beverages offer a healthier alternative
Trend - Alcohol free tequilas and low-ABV tequila beverages are now offering more flavorful alternatives to the gin and vodkas that currently dominate the no or low-abv space. Products include everything from non-alcoholic spirits that replicate tequilas' flavours, to more refreshing seltzer drinks.
Workshop Question - How could your brand better appeal to Gen Z's habits?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Seltzer
Cannabis and alcohol-based seltzers feature cream soda flavors
Trend - Cannabis and alcohol brands continue to release seltzers and canned cocktails because of popular demand. Cream soda flavors in these lightweight beverage options are now becoming more common, particularly in the summer months.
Workshop Question - How could your brand incorporate elements of nostalgia into its product/service?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lupini Dessert
Lupini beans are now being used as a base for desserts
Trend - Lupini beans are an increasingly popular snack product, and they're now being used as a base in alternative desserts that include ice cream and snack bars. These snacks are keto-friendly and offer more nutritious alternatives to traditional desserts.
Workshop Question - How is your brand expanding its offerings to prioritize "alternative" ingredients?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protein Ice Creams
Protein-enhanced ice creams allow for healthy indulgence
Trend - Ice cream brands are increasingly prioritizing adding nutritious ingredients, and this now includes enhancing their products with protein. These high-protein desserts still offer the same flavors consumers are accustomed to in their ice creams.
Workshop Question - How is your brand prioritizing both nutrition and indulgence?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cashew Cream
Vegan ice creams are increasingly based in cashew milk
Trend - Now common in vegan cheeses, cashew milk is also increasingly being used to produce vegan ice creams. These products aim to appease both vegan and health-conscious consumers, and offer a range of flavors.
Workshop Question - How is your brand promoting health over restriction?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Avocado Cream
Avocado-based ice creams are touted as healthier alternatives
Trend - With vegan desserts becoming more popular, avocado is increasingly being used as a creamy base for packaged ice creams that are dairy-free. These desserts offer similar flavors and consistencies to their traditional cream-based counterparts.
Workshop Question - How could your brand balance indulgence and health simultaneously?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Italian Vegan
Traditional Italian desserts are transformed for vegan diets
Trend - As veganism and flexitarian diets are on the rise, traditional Italian desserts--which tend to be heavy in dairy--are now being adapted with alternative ingredients so they can be consumed by vegans.
Workshop Question - How is your brand experimenting with alternative ingredients?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Cream
Cannabis ice cream offers people indulgence and recreation
Trend - In countries and regions where recreational cannabis is legalized, cannabis-infused ice cream is becoming increasingly popular. Infused with either CBD, THC or both, these indulgent items offer benefits such as relaxation.
Workshop Question - How is your brand offering multiple benefits in its product/service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alcoholic Milkshake
Brands are offering dessert-inspired beverages in ready-to-drink formats
Trend - Companies are taking cues from the popularity of spiked dessert drinks and cream-based liqueurs. This results in the launch of various hard milkshakes and milkshake-infused alcoholic beverages in canned and bottled formats, catering to a culture of convenience.
Workshop Question - How can your brand utilize convenience to a greater extent?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends