menu search
About     search
Ideas
Explore the world's #1 largest database of ideas and innovations, with 511,059 inspiring examples.
Trend Reports
Discover why 1,340 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 91,466 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,340 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 91,466 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
SURVEY FAST™
Test, optimize, & validate your Innovation & Marketing initiatives with confidence.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,275 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
All
AI
Tech
Life
Culture
Design
Ads
Business
Eco
Good
Luxury
Fashion
Bizarre
Keynotes
Search our database of 511,059 cutting edge ideas.
DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Tactics > The 18 Megatrends > Module 1 / 7

Intro to Megatrends

Instructor: Armida Ascano
Megatrends
Download the Megatrends Trend Report
Every major or minor shift in a given industry can be traced back to evolving consumer desires. To understand where your opportunities lie, you need an understanding of what your customer truly wants and why. The 18 Megatrends matrix unpacks consumer desire using Trend Hunter's Patterns of Opportunity as a base.

Our Chief Insights Officer, Armida Ascano, will guide you through the methodology of the 18 Megatrends, what each of them means, and how to effectively use them. If you're looking to implement more consumer-centricity into your product or service, this course is perfect for you.
Related Trend Report: Megatrends
Get Better and Faster

Insights by Trend Hunter AI

Mini Shaver
Beard trimmers are being transformed into compact devices for easy carrying
Trend - Grooming tools are being adapted for on the go use, which has resulted in the devices taking a smaller form-factor. Smaller than traditional shavers, these devices can be battery-operated, USB-rechargeable, or even manual, making them perfect for consumers who require a quick refresh during the day.
Workshop Question - How can your brand adapt its product to fit varying consumer lifestyles?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Palm-Sized Shavers
Palm-Sized Shavers
The Panasonic Palm Shaver Was Announced at CES 2024
At CES 2024, Panasonic announced the Panasonic Palm Shaver as a compact, five-blade shaver for use at home or on the go. The device lives up to its name with a palm-sized design and it’s a... MORE
Compact Pocket-Sized Beard Trimmers
Compact Pocket-Sized Beard Trimmers
The ZERA M is a Portable Beard Trimmer Fit into a Pocket
The ZERA M is a unique product that highlights function through a compact design. The small beard trimmer is tiny enough to comfortably fit inside of a pocket to bring on the go, measuring about the... MORE
Compact Face Shavers
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
The Handyman by Manscaped is an electric, compact face shaver and the brand’s first-ever foil shaver for grooming on the go. This portable, quick-charging and waterproof grooming tool is... MORE
Ergonomic Earbud-Sized Shavers
Ergonomic Earbud-Sized Shavers
The YOOSE Alloy MINI Shaver-Bounty Hunter is Compact and Functional
Introducing the YOOSE Alloy MINI Shaver-Bounty Hunter is a new grooming device created for consumers looking to improve their portability and shave performance. The shaver is compact, drawing... MORE
AI Service Automation
Service as a software AI solutions transform back-office operations
Trend - While consumer-facing AI applications continue to capture public attention, innovative companies are developing AI-powered solutions that transform traditionally human-intensive back-office operations. These solutions are creating new efficiencies in areas like accounting, compliance, customer service, and operational management by augmenting or automating routine tasks while maintaining service quality.
Workshop Question - How could your organization leverage AI to scale its service operations more efficiently?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comprehensive Analytics Platforms
Comprehensive Analytics Platforms
Heap by ContentSquare is a Smart Platform for Customer Analytics
The Heap service from Contentsquare is an advanced analytics platform designed to provide comprehensive insights into user behavior across web and mobile applications. By combining Heap’s... MORE
Restaurant Management Software
Restaurant Management Software
RestautoManager Simplifies Inventory, Staffing, and Online Orders
RestautoManager is a comprehensive restaurant management solution designed to streamline daily operations for food service businesses. This all-in-one software allows restaurant owners and managers... MORE
play_circle_filledAI Booking Agents
AI Booking Agents
MyNestor Affordably Helps Solo Professionals Manage Their Bookings
Being a solopreneur often means juggling every task alone, from marketing to administration, and while hiring outside help isn’t always within a small business’ budget, MyNestor was tailor-... MORE
Simplified SaaS Blogging
Simplified SaaS Blogging
OutBlogMe Streamlines Your Blogging and SEO for Your SaaS Project
OutblogMe is a NextJS boilerplate specifically designed to streamline the blogging and SEO processes for Software as a Service (SaaS) businesses. By providing a comprehensive framework, it allows... MORE
Product Analytics
AI tools are being used to assist managers with analyzing product insights
Trend - SaaS companies are launching Artficial Intelligence (AI)-based tools that gather and analyze both customer feedback and product information to provide recommendations for product managers. These tools are designed to automate monotonous tasks and free up time for managerial action.
Workshop Question - How can we leverage AI tools to streamline data analysis and provide actionable insights for our managers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Product Insights Tools
AI Product Insights Tools
Zeda IO Offers a Product Discovery Platform and Planning Tool
The Zeda.IO AI tools for product management and product insights are designed to streamline the product discovery and development process by leveraging artificial intelligence to gather and analyze... MORE
Comprehensive Analytics Platforms
Comprehensive Analytics Platforms
Heap by ContentSquare is a Smart Platform for Customer Analytics
The Heap service from Contentsquare is an advanced analytics platform designed to provide comprehensive insights into user behavior across web and mobile applications. By combining Heap’s... MORE
AI-Driven Product Management Platforms
AI-Driven Product Management Platforms
Productboard Pulse Promises to Enhance Efficiency
Productboard has unveiled its latest innovation, Productboard Pulse, which is designed to enhance product management by integrating customer feedback at scale. This AI-driven platform offers product... MORE
AI Product Experience Solutions
AI Product Experience Solutions
Stibo Systems Helps Brands Keep Products Competitive with Data
The Product Experience Data Cloud from Stibo Systems is a comprehensive solution designed to optimize product data management and enhance customer experiences. By consolidating product information... MORE
AI-Driven Consumer Goods Platforrms
AI-Driven Consumer Goods Platforrms
Cpg Radar’s New AI-Driven Platform is Efficient
CPG Radar’s new AI-driven platform is designed to streamline and enhance research and development for companies in the consumer packaged goods sector. By leveraging an extensive dataset that... MORE
Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessibility-Focused Packaging Designs
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Müller has announced a significant update to its product offerings as the brand debuts its new accessible packaging designs. The venture seeks to make shopping more accessible for visually impaired... MORE
Inclusive Shopping Labels
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Coca-Cola Europacific Partners (CCEP)’s Great Britain Christmas can multipacks will now include NaviLens codes on its cardboard packaging designed to aid partially sighted or visually impaired... MORE
Scannable Infant Products
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
SMA Nutrition, a division of Nestlé, has incorporated NaviLens technology into its infant nutrition product packaging. This development is intended to improve the shopping experience for parents... MORE
Visual Impairment-Friendly Packaging
Visual Impairment-Friendly Packaging
Haleon and Microsoft Have Partnered for Inclusive Packaging
Haleon and Microsoft have partnered on a new packaging initiative to help those with low vision or who are blind to read labeling on a range of products. The partnership coincides with World Sight... MORE
AI-Assisted Cooking Partnerships
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Unilever and Be My Eyes have announced a new partnership that will support blind and low-vision shoppers using the latest technology for an easier shopping experience. The partnership builds on... MORE
Automated Description
Startups are launching AI tools that generate retail product descriptions
Trend - Startups are launching AI tools that generate product descriptions for online retailers. These tools take into account cost, highlight features, and detailed information to generate attention-grabbing copy quickly. These tools are designed to save time and money for online storefront operators.
Workshop Question - How could your brand leverage artificial intelligence tools to reduce operational costs in one or more areas?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Product Description Generators
Automated Product Description Generators
H&M is Working with Cherry AI to Automate its Copywriting
H&M, a prominent fashion retailer, has integrated an AI system named “Cherry” to generate product descriptions for its online store. This implementation aims to streamline the content... MORE
AI-Generated Product Listings
AI-Generated Product Listings
Amazon Launched a Tool for Sellers to Generate Descriptions with AI
Amazon has introduced new generative AI features to assist selling partners in creating high-quality product listings. These capabilities allow sellers to transform existing product pages from other... MORE
play_circle_filledGenerative AI Product Descriptions
Generative AI Product Descriptions
Jasper Uses Complex Algorithms to Generate Crucial Descriptions
The Generative AI product description generator by Jasper AI is designed to assist e-commerce businesses in creating engaging and persuasive product descriptions. This tool leverages advanced... MORE
Product Description Generators
Product Description Generators
This Tool Helps Businesses Thrive in the eCommerce Space
The Product Description Generator emerges for businesses seeking to enhance their online presence effortlessly. With its promise of perfect descriptions in seconds, this tool aids in the way... MORE
Automated eCommerce
Brands are leveraging AI tools to simplify online storefront creation
Trend - Brands with online storefronts are turning to AI-powered tools to streamline the creation and maintenance of these websites. AI tools are being used to write copy, generate photos, recommend products to customers, and generate promotional content. These tools aim to reduce operational costs.
Workshop Question - How can we leverage AI tools to enhance our customer experience and reduce operational costs in our online platform?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Ecommerce AI Agents
Autonomous Ecommerce AI Agents
Baresquare Debuts Tywin, a Tool Positioned as an Industry First
Baresquare has introduced Tywin, the industry’s pioneering fully autonomous ecommerce AI agent. This tech-forward solution aims at revolutionizing ecommerce workflows by automating complex... MORE
Automated Product Description Generators
Automated Product Description Generators
H&M is Working with Cherry AI to Automate its Copywriting
H&M, a prominent fashion retailer, has integrated an AI system named “Cherry” to generate product descriptions for its online store. This implementation aims to streamline the content... MORE
Automated eCommerce Marketing Tools
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Klaviyo is a marketing automation tool that tracks customer behaviors and activities on your site to trigger corresponding campaigns and one-off engagements across defined marketing channels. It... MORE
AI-Powered eCommerce Photo Editor
AI-Powered eCommerce Photo Editor
iFoto Produces Studio-Quality Images With a Single Click
Elevate your e-commerce business without breaking the bank with iFoto, the AI-powered solution that revolutionizes your website’s visual appeal. Photography, a skill often requiring years of... MORE
Product Description Generators
Product Description Generators
This Tool Helps Businesses Thrive in the eCommerce Space
The Product Description Generator emerges for businesses seeking to enhance their online presence effortlessly. With its promise of perfect descriptions in seconds, this tool aids in the way... MORE
GLP-1 Response
Food brands are adjusting portion sizes as weight management drugs gain popularity
Trend - As GLP-1 weight management drugs gain popularity, food companies are responding by adjusting the ingredients and portions in their products. Particularly in the CPG market, retailers are offering smaller products richer in proteins and fibers, as there are more in-line with consumer needs.
Workshop Question - How could your company adjust its products or services in response to the growing popularity of GLP-1-related drugs?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portion-Adjusted CPG Snacks
Portion-Adjusted CPG Snacks
Conagra is Altering its Products in Response to GLP-1 Popularity
Conagra Brands Inc. is considering adjustments to its product offerings in response to the growing use of GLP-1 drugs, which are known to suppress appetite. These medications, including Ozempic and... MORE
Weight Management Food Ranges
Weight Management Food Ranges
The Nestlé Vital Pursuit Range is for Those on GLP-1
The Nestlé Vital Pursuit range is a new food lineup targeted towards weight management and consumers who are using GLP-1 weight loss medications. The product range includes foods that are high in... MORE
GLP-1-Tailored Store Sections
GLP-1-Tailored Store Sections
GNC is Adding a New Section to 2,300 of its U.S Store Locations
GNC has announced the introduction of a new section in its 2,300 US stores specifically designed to support consumers managing GLP-1 medications, such as Ozempic and Wegovy. This initiative aims to... MORE
Food Brand Revitalization Initiatives
Food Brand Revitalization Initiatives
Atkins is Reanalyzing its Business for GLP-1 Users
Simply Good Foods has announced a strategic initiative to target users of GLP-1 drugs, such as Ozempic and Wegovy, as part of its new five-point revitalization plan for its Atkins brand. This plan... MORE
Small-Format Retail
More retailers are rolling out small-format stores with curated offerings
Trend - Retail is entering a "less-is-more" era, driven by consumer desire for curated shopping experiences that simplify decision-making. Consumers, overwhelmed by past excess, now value well-edited selections that simplify decision-making. This trend prioritizes quality and guidance over sheer quantity.
Workshop Question - How can your brand refocus its approach to retail by becoming a trusted curator of products, simplifying decision-making for consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Small-Format Grocery Stores
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Amazon-owned Whole Foods is strategically downsizing with the launch of the Whole Foods Market Daily Shop, a small-format store designed specifically for urban shoppers seeking convenience. These... MORE
Small-Format Department Stores
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Macy’s, Inc. is charting a bold expansion of its retail strategy with plans to open up to 30 new small-format stores by fall 2025. This move, which builds on the nearly 15 existing locations of... MORE
Digitally Led Bakery-Cafes
Digitally Led Bakery-Cafes
Panera's Small-Format Store Has a Digitized Menu & Tracking Screens
To better suit the needs of digital and off-premise guests, Panera Brands debuted a new digitally led bakery-cafe in New York. Notably, this new location features a 40% smaller footprint than... MORE
Small-Format Tech Stores
Small-Format Tech Stores
Best Buy Express Offers Curated Tech & Exclusive Telecom Services
Best Buy Canada and Bell Canada opened the doors to the first Best Buy Express store in Guildford Town Centre, Surrey, British Columbia, welcoming shoppers to a small-format store with a curated... MORE
Small-Format Retailers
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Nordstrom is aggressively expanding its Closer to You’ strategy with the introduction of 23 new Nordstrom Rack locations across suburban U.S. markets from fall 2023 through spring 2025. This... MORE
Wallet Loyalty
Brands are launching loyalty programs available on Apple and Google Wallet
Trend - Wallet loyalty programs are gaining prominence as consumers show increasing reluctance to download multiple apps for brand engagements. Brands are offering loyalty cards through Apple Wallet and Google Wallet as a seamless way to integrate loyalty cards directly into consumer smartphones.
Workshop Question - How can your brand provide a seamless and convenient experience for your customers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Water Digital Wallet Loyalty Cards
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Edgy hydration brand Liquid Death has redefined hydration with its uniquely branded canned water. Founded by Mike Cessario, the company’s slogan, “murder your thirst,” captures its... MORE
play_circle_filledDigital Wallet Loyalty Solutions
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Loopy Loyalty revolutionizes small business customer retention with its user-friendly digital loyalty platform. Perfectly integrating with both Apple Wallet and Google Wallet, Loopy Loyalty places... MORE
Digital Loyalty Customer Cards
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
In today’s digital era, businesses are constantly searching for innovative solutions to enhance customer engagement and loyalty. PassKit, a leading technology platform, empowers businesses by... MORE
Customized Membership Cards
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Amaze Technologies is at the forefront of enhancing customer loyalty through digital integration, enabling businesses to launch exclusive memberships directly within Apple and Google Wallets. Its... MORE
Sustainable Passport
Brands adopt digital product passports to encourage eco-friendly practices
Trend - Brands are debuting digital records that provide information about a product throughout its lifecycle. These records include details about the product's lifespan, from production to recycling guidelines, and help consumers understand the sustainability of the product to inform purchasing decisions.
Workshop Question - What measures can your brand take to guarantee the responsible and ethical disposal of its products?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Skincare Passports
Digital Skincare Passports
Shisedo Unveils the Ulé Capsule with the New Digital Product Passports
Shiseido is introducing a new digital experience revolving around the C-Bright serum. The new digital product passport (DPP) is a comprehensive virtual profile for tangible goods, offering consumers... MORE
Japanese DPP Partnerships
Japanese DPP Partnerships
Circularise is Set to Launch a New Digital Product Passport System
Circularise, in collaboration with the Japan Circular Economy Partnership (J-CEP), AMITA Corporation, and Marubeni Corporation, has launched an initiative that promises to redefine industry... MORE
Digital Passport Partnerships
Digital Passport Partnerships
Viamedici Partnered with Sustain360 on Environmental Initiatives
Viamedici, a leading provider of software solutions for the digitalization of product management, marketing, and sales processes, has announced a strategic partnership with Sustain360, a global... MORE
QR-Equipped Fashion Collections
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Womenswear brand Nobody’s Child is releasing digital product passports to help consumers navigate their offerings while underscoring its commitment to sustainability and enhancing the quality... MORE