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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Tactics > The 18 Megatrends > Module 1 / 7

Intro to Megatrends

Instructor: Armida Ascano
Megatrends
Download the Megatrends Trend Report
Every major or minor shift in a given industry can be traced back to evolving consumer desires. To understand where your opportunities lie, you need an understanding of what your customer truly wants and why. The 18 Megatrends matrix unpacks consumer desire using Trend Hunter's Patterns of Opportunity as a base.

Our Chief Insights Officer, Armida Ascano, will guide you through the methodology of the 18 Megatrends, what each of them means, and how to effectively use them. If you're looking to implement more consumer-centricity into your product or service, this course is perfect for you.
Related Trend Report: Megatrends
Access Advisory Services

Insights by Trend Hunter AI

Evolved Education
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Fashion Courses
Digital Fashion Courses
Parsons School of Design & Roblox Created a Collaborative Course
The future of fashion is digital and to support it, Parsons School of Design and Roblox collaborated on a digital fashion course. This course will teach students all about digital fashion design, as... MORE
Google-Backed UX Research Programs
Google-Backed UX Research Programs
SCAD Launches New User Experience Research (UXR) Degree Program
The Savannah College of Art and Design (SCAD) is excited to announce its new user experience research (UXR) degree programme, which will begin this Fall 2022, the first semester. The Bachelor of... MORE
Esports Management Programs
Esports Management Programs
ITTI Sports Launches an Esports Course with Barça Innovation Hub
ITTI Sports taps FC Barcelona’s Barça Innovation Hub for a new partnership to see the Executive Program offered in Esports Management. According to ITTI, the course was created by leading... MORE
Cannabis Business Certificates
Cannabis Business Certificates
NYU School of Professional Studies Boasts a New Offering for 2023
Ingredients like CBD and THC have become a staple in many North American markets and this has happened to such an extent that the NYU School of Professional Studies has introduced a new cannabis... MORE
Dine-In Tech
Technology to improve the dining experience through guest insights is on the rise
Trend - The restaurant and QSR industries are bouncing back from the Pandemic by better gathering insights on what consumers care about. Technologies dedicated to listening to and implementing suggestions for improving the dining experience are increasing in popularity. This can be done by gathering data on ordering platforms, surveys, and more.
Workshop Question - How could you better bridge the gap between your various guests' often opposing needs?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights-Focused Dining Menu Apps
Insights-Focused Dining Menu Apps
The 'Menura' Restaurant Menu App Keeps Customers Happy
The ‘Menura’ restaurant menu app is a feature-rich solution for administrators that will enable them to provide an impressive experience for diners, while also enjoying immersive... MORE
Restaurant Ordering-and-Payment Platforms
Restaurant Ordering-and-Payment Platforms
OrderUp Lets Users Scan, Order, and Pay via a Smartphone
OrderUp, the technology startup, helps provide restaurants with a cost-effective dine-in digital ordering system. It requires no app downloads, no hardware, and most importantly, no fees for... MORE
Dine-In Loyalty Apps
Dine-In Loyalty Apps
'Lynq' Provides Benefits to Consumers who Dine in Partnered Restaurants
The ‘Lynq app’ is a rewards program focused on the hospitality industry at large. Rather than being bound to one restaurant or company, Lynq partners with restaurants and credit card... MORE
Automated Review Response Systems
Automated Review Response Systems
'ReviewReply.AI' is Launching in September 2022
‘ReviewReply.AI’ is a new startup in the artificial intelligence-powered technology and software industry. The company announced that it will be launching its first AI-powered service in... MORE
Shoppable TV
Streamers introduce interactive ads to shorten the gap between content and checkout
Trend - Streamers are experimenting with Connected TV technology (CTV), which leverages QR codes, content overlays, and second-screen prompts to allow viewers to instantaneously shop the products that they see on screen. This includes products seen in commercials as well as those featured in actual shows.
Workshop Question - How could your brand take advantage of innovative advertising tactics, like those introduced by Connected TV technology?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Reality TV Shows
Shoppable Reality TV Shows
NBCU's Peacock Will introduce Shoppable TV for 'Love Island USA'
NBCUniversal (NBCU) has announced that it will be integrating ShoppableTV QR codes into its upcoming Peacock reality show ‘Love Island USA,’ which is set to be released on the platform... MORE
Inspiring Shoppable Series
Inspiring Shoppable Series
Pinterest TV Engages Users with Live, Shoppable Content
Pinterest revealed on its blog that “Pinners are engaging in more immersive formats and actionable entertainment than ever before,” and these consumer behaviors are being supported with... MORE
TV-Streaming Commerce Partnerships
TV-Streaming Commerce Partnerships
Roku Partnered with Walmart to Integrate Shopping with TV Ads
Walmart and Roku partnered up to launch a new Roku shopping service on the popular TV streaming platform. This partnership will allow Roku viewers to quickly and conveniently purchase items they see... MORE
Real-Time TV Shopping Features
Real-Time TV Shopping Features
Discovery+ Introduces 'Showcase Ads' and 'Click-to-Contact' Feature
This spring Warner Bros.’ new streaming platform Discovery+ unveiled a new slew of advertising options for brands, the most notable of which was ‘Showcase Ads’—a new... MORE
SMS Support
Text-based customer support services prioritize convenience and quick communication
Trend - Traditional forms of customer support like going in-store or calling in and being put on hold are slowly being pushed aside for more modern, convenient options. Now, SMS-based customer support programs offer quicker service that requires less patience from both parties.
Workshop Question - How could your brand reduce friction in the customer service journey?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Omnichannel Customer Support Services
Omnichannel Customer Support Services
Thryv Offers CX and Growth Solutions to Small Businesses
‘Thryv’ is a customer experience (CX)-focused company that provides omnichannel solutions to small businesses. The customer service offerings include consolidated customer service across... MORE
Centralized Customer Support Platforms
Centralized Customer Support Platforms
Gorgias Launched a New Social Media Integration Service
‘Gorgias’ is a customer support-focused company that originally launched in the mid-2010s with a focus on service through email chains and live chats. Gorgias has since adapted to the... MORE
SMS-Based Lead Generation Tools
SMS-Based Lead Generation Tools
Verse.io's New CallConnect Tool Aims Streamline Customer Support
Verse.io, a software provider specializing in customer outreach automation and AI-enabled conversational texting, has announced the launch of CallConnect, a new addition to the brand’s... MORE
Convenient Repair Services
Convenient Repair Services
Samsung Canada Has Launched Its 'Your Service' Portal for Galaxy Users
Samsung Canada has announced its newest service that will make customer service experiences hassle- and stress-free. The company is launching its new ‘Your Service’ repair portal for... MORE
Metaverse Support
The customer service experience will become more immersive through the metaverse
Trend - As the metaverse expands, customer service in the metaverse is becoming a recognized innovation that can create more valuable support experiences. Brands in this space are already finding ways to better engage with customers that foster mutual empathy and more efficient processes.
Workshop Question - How could your brand use the metaverse to enhance its customer support services?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Medical Support Centers
Metaverse Medical Support Centers
TMRW Launched the World's First Medical Center in the Metaverse
‘TMRW’ is a future-facing company that crowns itself as the first entity to launch a medical customer support center in the metaverse. The center itself was sanctioned by the United Arab... MORE
Metaverse Customer Support
Metaverse Customer Support
Helpshift Launched a Free Plan for Metaverse Support
With its first free plan, Helpshift offers in-app metaverse customer support. As part of the new Feedback+ plan rollout, mobile in-app and augmented reality experiences will be supported. The San... MORE
play_circle_filled Metaverse User Support Companies
Metaverse User Support Companies
Helpshift Launched 'Metashift' to Target Customer Service in VR
‘Helpshift,’ the mobile-first customer service platform, has launched ‘Metashift’ as a Metaverse-ready customer service solution. Helpshift is famous for its customer service... MORE
Tailored Metaverse Support Platforms
Tailored Metaverse Support Platforms
ModSquad Offers Comprehensive Customer Service for Businesses
‘ModSquad’ is a customer support company that began in the early 1970s as a telephone contact center business. In 2022, ModSquad has fully refocused its services toward the metaverse.... MORE
Affordable Milestone
Traditional milestones are made accessible for the post-pandemic Millennial
Trend - Conventional adult milestones, such as buying a home or having children, are more difficult for the Millennial generation to achieve than ever due to the financial situation post-pandemic. Apps and services that make these milestones more accessible provide consolation and compromise.
Workshop Question - How can you better assist your Millennial customer in achieving their goals?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Baby Equipment Rental Services
Baby Equipment Rental Services
Babonbo Was Designed to Make the Lives of Parents Easier
Babonbo is described as the “Airbnb of baby gear” and was launched by Duygu Sefa. Babonbo offers car seats, high chairs, strollers, travel systems, portable cribs, bouncers, and co-... MORE
Rentable Furniture Marketplaces
Rentable Furniture Marketplaces
1RentPlace Supports Residents, Stagers and the TV/Film Industry
1RentPlace is a furniture marketplace for renting high-end furniture, art and accessories at accessible prices, and it’s a solution that serves a wide range of customers. The online... MORE
Home Refurbishment Services
Home Refurbishment Services
Sam's Club and Service Finance Company Team Up to Offer Refurbishing
In partnership with Service Finance Company, Sam’s Club is preparing itself to offer its customers a home refurbishing service. Wholesale club members will be connected with local home... MORE
Student Loan-Paying Work Perks
Student Loan-Paying Work Perks
Google Will Help Employees Pay Off Their Student Loans
As part of a new work benefit, Google will help employees pay off their student loans beginning in 2021 and will match up to 2,500 per employee per year. The new work benefit was introduced as a... MORE
Augmented B2B
As AR technology underperforms in the consumer space, it finds a home in B2B
Trend - AR/VR/MR consumer products are still fairly niched among consumers; however, these technologies increase in popularity in the B2B space. This is seen in employee onboarding, cross-company collaboration, sales, and beyond. Though the business world is becoming increasingly virtual, immersive technologies help retain sensory connections.
Workshop Question - Where in your business could the use of immersive technologies be beneficial?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Construction Tools
Immersive Construction Tools
XYZ Reality's HoloSite Tool Uses AR to Optimize Construction
XYZ Reality, a development-focused tech company, offers a solution for optimizing construction in the form of the HoloSite tool. Currently, the construction industry has major problems with... MORE
Accessible Augmented Reality Tools
Accessible Augmented Reality Tools
Blippar's Blippbuilder Tool Makes Staging AR Campaigns Easy
Blippar, a primarily B2B tech company, offers the Blippbuilder tool, an augmented reality (AR) builder that is simple and accessible. The tool allows companies to stage AR campaigns with ease... MORE
play_circle_filled Augmented Reality Product Visualizer
Augmented Reality Product Visualizer
The Threekit Visual Configurator Drives Sales Using AR Tools
The Threekit Visual Configurator for Lightning B2B Commerce is a business-to-business sales tool that uses augmented reality (AR) to build and display products on the Salesforce platform. The tool... MORE
play_circle_filled AR-Assisted B2B Training Tools
AR-Assisted B2B Training Tools
Teamwork AR Grants Efficient Real-Time AR-Assisted Job Training
Computer Generated Solutions (CGS) recently launched a new augmented reality (AR) tool, including the innovative Teamwork AR service. The service helps make the technical training aspect more... MORE
Sustainable Label
Emerging private label brands prioritize sustainability
Trend - Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Workshop Question - How is your brand prioritizing sustainability?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Private Label Activewear
Sustainable Private Label Activewear
Le Ore is a New Sustainable Line from Bandier
Le Ore is a freshly launched sustainable activewear line from Bandier. This past year consumers traded their uncomfortable work clothes for more versatile and comfortable styles, and brands are... MORE
Sustainable Private Label Initiatives
Sustainable Private Label Initiatives
The Essential Waitrose Range Will Feature Eco Packaging
The Essential Waitrose range recently relaunched with 200 new product lines and a shift to sustainable packaging. Aiming to transition to packaging that is “widely recyclable, reusable or home... MORE
Recyclable Microwavable Food Pouches
Recyclable Microwavable Food Pouches
These New Rice and Grain Pouches are Made with One Material
This microwavable food pouch packaging has been created. by J M Packaging (JMP) in partnership with FEI Foods to highlight a new approach to pouch-style packaging. The mono-material pouch packaging... MORE
Cruelty-Free Beauty Brand Initiatives
Cruelty-Free Beauty Brand Initiatives
Sally Beauty's Vegan Pledge Will Account for 80% of Products
Beauty retailer Sally Beauty recently announced an ambitious vegan pledge that aims to account for 80% of its brand offerings by the end of the 2021 fiscal year. While known for its versatile and... MORE
Medicinal Waste
Medical and health products are created with upcycled waste
Trend - The health industry is now prioritizing waste-reduction by taking components of products that would normally be thrown away, and turning them into everything from PPE to bandages and supplements.
Workshop Question - How is your brand prioritizing sustainability and waste-reduction?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Coffee-Based Face Masks
Coffee-Based Face Masks
The Reusable AirX is Touted as the World's First-Ever Coffee Mask
ShoeX is introducing its AirX reusable face mask as a first-of-its-kind design made from coffee. Tons of medical waste is being generated with one-time use face masks and as people are looking to... MORE
Waste-Powered Nutritional Supplements
Waste-Powered Nutritional Supplements
Researchers Established a New Way for Producing Amino Acids
While exploring a sustainable way of producing amino acids, a research team from the National University of Singapore (NUS) developed a process that turns shells of crustaceans and wood waste into... MORE
Discarded Durian Husk Bandages
Discarded Durian Husk Bandages
These Hydrogel Bandages are Made with Fruit Waste
These hydrogel bandages have been created by a team of researchers at the Nanyang Technological University as an eco-friendly and beneficial healthcare product that makes use of an unlikely material.... MORE
Wine Waste Nutraceutical Ingredients
Wine Waste Nutraceutical Ingredients
Organizations are Looking to Create a Sustainable Industry
A new initiative from Swisse Wellness, the Fight Food Waste Cooperative Research Centre (CRC) and Swinburne University of Technology will see waste from the Australian wine industry be upcycled into... MORE
Sustainable Test
Medical testing devices are updated with sustainability in mind
Trend - Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and, in doing so, are pioneering a number of consumer-facing sustainable and biodegradable medical testing devices. This does not only include specialized tests but also general testing equipment.
Workshop Question - How can your brand help create a more sustainable healthcare experience?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biodegradable Health Testing Kits
Biodegradable Health Testing Kits
The 'ECO-FLO' Biodegradable COVID-19 Test Tackles Medical Waste
The COVID-19 pandemic has required lots of medical supplies to be used which are now ending up in the environment, so the ‘ECO-FLO’ biodegradable COVID-19 test has been developed to... MORE
Flushable Pregnancy Tests
Flushable Pregnancy Tests
Lia Diagnostics' Biodegradable Pregnancy Test is Now on the Market
Having received its Food and Drug Administration approval, Lia Diagnostics finally announced that its innovatively sustainable biodegradable pregnancy test is now available to consumers. The product... MORE
Biodegradable Medical Materials
Biodegradable Medical Materials
Global Wholehealth Partners Corp. is Pioneering Sustainability
Earlier this year, Global Wholehealth Partners Corp. signed an agreement with CEO Charles Strongo for the right to sell and manufacture biodegradable medical materials—a very important move given... MORE
Ovulation Testing Kits
Ovulation Testing Kits
OVRY™ Makes Ovulation and Pregnancy Tracking Easy and Convenient
OVRY™ is a startup specializing in convenient ovulation testing products that are offered in small packs of 4—consisting of 2 pregnancy tests and 2 ovulation kits—medium boxes... MORE