The Redirection Megatrends
Instructor: Armida Ascano
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Learn about gamification strategies, experiential trends, and more in the Redirection module. Redirection is a Pattern of Opportunity that focuses on refocusing your product or service in the eyes of the consumer, enabling you to go above and beyond regular expectations within your industry.Redirection encompasses the megatrends of Gamification, Experience, and Tribalism. Among these Megatrends is the common theme of focusing not on the product or service itself, but what surrounds it: a sense of community, the memory using it will create, or any additional incentive -- tangible or otherwise. Learn how to surprise and delight your customer in this module.
Workshop Questions:
1. Are you currently providing an above-and-beyond consumer experience?
2. What does your customer do when they aren't using your products?
3. What intangible incentives do you provide?
