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FuturistU > Tactics > The 18 Megatrends > Module 7 / 7

The Divergence Megatrends

Instructor: Armida Ascano
Innovations in Fashion
Download the Innovations in Fashion Trend Report
The final module in the 18 Megatrends course is on Divergence, which focuses on anti-mainstream trends. Divergence is a Pattern of Opportunity that is all about going against the grain. In order to provide something truly unique, brands must lean toward the unconventional.

Divergence Megatrends include Authenticity, Many-to-Many, and Personalization. Ultimately, these Megatrends all represent major shifts in collective consciousness, such as rethinking reality, shifting to a peer-to-peer economy, and redefining luxury to focus more on products made specific to one's needs. Take the first step to revolutionizing your industry with this module.
Related Trend Report: Innovations in Fashion
Workshop Questions:
1. What opportunities for personalization could be integrated into your offering?
2. What about your brand or product could come off as disingenuous?
3. What steps can you take to bring consumers together?
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Insights by Trend Hunter AI

Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Infancy
Luxury skincare brands are entering the baby skincare space with organic products
Trend - Brands are launching luxury and designer skincare collections for newborns and infants. These products have easy-to-understand, short ingredient lists for safety and transparency. Brands position these products as better solutions for ensuring the healthy development of babies.
Workshop Question - How could your brand leverage the growing demand for premium products and services in the baby care space?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Passport
Brands adopt digital product passports to encourage eco-friendly practices
Trend - Brands are debuting digital records that provide information about a product throughout its lifecycle. These records include details about the product's lifespan, from production to recycling guidelines, and help consumers understand the sustainability of the product to inform purchasing decisions.
Workshop Question - What measures can your brand take to guarantee the responsible and ethical disposal of its products?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Retail
Sustainable retailers highlight their initiatives and impact in-store
Trend - Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers. These brands are using receipts, labels and displays to highlight production and sourcing processes--catering to the growing demand for transparency from businesses.
Workshop Question - How can your brand create trust with its customers via in-store experiences or initiatives?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Medical Electrolyte
Electrolyte-based supplements and drinks come with additional medical benefits
Trend - As the demand for "clean" ingredients enters even OTC medicines, health and wellness brands are positioning new electrolyte-based products as medicine for mild ailments. These products are purported to treat everything from headaches and nausea to sleep regulation.
Workshop Question - How could your brand better prioritize "natural" sourcing and positioning?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circular Pivot
Longstanding brands turn to refillable products to appeal to the modern consumer
Trend - Established brands in cosmetics and F&B are using the demand for sustainability as an opportunity for customer retention. Evolving into circular busines models with reusable packaging and refills offer lower costs and promise a sustainable purchase, while increasing the chance of repurchase.
Workshop Question - How could your brand better evolve with the needs of the modern consumer?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Cannabis
Cannabis brands create metaverse-based experiences and events
Trend - Cannabis brands are expanding their digital footprint by creating experiences or hosting events in the metaverse. Brands in this space are offering everything from metaverse-based cannabis testing labs to virtual dispensaries.
Workshop Question - How could your brand better prioritize experience for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Recycling
Brands in the cosmetic industry are increasingly prioritizing in-store recyling
Trend - In-store recycling is relatively common among tech retailers, and now even in the fashion industry. The next industry to take on in-store recycling is cosmetics--with the industry's high waste production becoming a concern among consumers and businesses alike.
Workshop Question - How could your brand better prioritize sustainability?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Hair
Hair care brands prioritize minimalism in the same way some skincare brands are
Trend - With minimalism in skincare being popular in reaction to the several-step routines that were overwhelming or inacessible to many consumers, brands in the hair care industry are following suit. Minimal ingredients and products in lines are on the rise as brands look to prioritize simple yet effective routines.
Workshop Question - How could your brand make purchase decisions less overwhelming for customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends