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The Acceleration Megatrends
Instructor: Armida Ascano
Download the Artificial Intelligence Trend ReportThis module focuses on the Acceleration Pattern of Oppoortunity, which encompasses behavioral megatrends such as AI and Prosumerism. Acceleration is a pattern based in perfection and aspiration; it's about taking one key feature or component of an idea and hyper-focusing on it.
This ties to various consumer motivations, such as wanting to become the best version of oneself, or excitement around the fast pace of technology today. Explore case studies surrounding brands such as IBM, Lululemon, and Amazon.
1. How are you leveraging technology to provide seamless service?
2. How are you supporting your consumer's desire to create?
3. What could change about your offering to ensure consumers feel proud to purchase from you?