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FuturistU > Tactics > The 18 Megatrends > Module 2 / 7

The Acceleration Megatrends

Instructor: Armida Ascano
Artificial Intelligence
Download the Artificial Intelligence Trend Report
This module focuses on the Acceleration Pattern of Oppoortunity, which encompasses behavioral megatrends such as AI and Prosumerism. Acceleration is a pattern based in perfection and aspiration; it's about taking one key feature or component of an idea and hyper-focusing on it.

This ties to various consumer motivations, such as wanting to become the best version of oneself, or excitement around the fast pace of technology today. Explore case studies surrounding brands such as IBM, Lululemon, and Amazon.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. How are you leveraging technology to provide seamless service?
2. How are you supporting your consumer's desire to create?
3. What could change about your offering to ensure consumers feel proud to purchase from you?
Access Advisory Services

Insights by Trend Hunter AI

AI Skincare
Artificial Intelligence is being used to improve the efficiency of skincare treatments
Trend - Beauty brands are using artificial intelligence to create more effective skincare solutions. These solutions include apps and smart devices as well as serums and lotions. The use of AI enables the apps and devices to determine the optimal skincare regiment for each user.
Workshop Question - How could your brand leverage artificial intelligence in its products or services to better address the needs of younger consumers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Touchpoint
Foodservice brands use assistive AI tech to improve customer touchpoints
Trend - Balancing the benefits of both AI assistance and face-to-face customer service interactions, F&B brands are improving efficiency with AI chatbots and assistants across smaller touchpoints in the customer journey--including virtual and phoned delivery inquiries and drive-thru ordering.
Workshop Question - In what area/s could your brand's customer journey be improved by AI assistants?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Novice
Artificial intelligence becomes more prevalent alongside services teaching the basics
Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.
Workshop Question - How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Supplement
Health brands are using AI to create supplements and medications
Trend - Medical supplement and treatment companies are using artificial intelligence for the creation and testing of new supplements. The recipes are created through feeding AI large medical datasets, often including voluntary clinical trials. The resulting supplements are then tested and improved.
Workshop Question - How could your brand leverage artificial intelligence to streamline its business without sacrificing quality?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Policy
Businesses are implementing formal AI guidelines to ensure ethical workplace operations
Trend - Businesses across a variety of industries are debuting official artificial intelligence (AI) policies. These policies outline when and how AI should be used in workplaces to ensure that AI does not cause damage to the business in any way. This ensures AI is used optimally and productively.
Workshop Question - How could your company's workplace benefit from implementing formal AI guidelines?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circadian Fridge
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.
Workshop Question - What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Management
Companies are using artificial intelligence to automate workplace operations
Trend - Companies across various industries are incorporating AI and robotics into their operations to improve efficiency, productivity, and customer experiences. These bots hold important roles, such as CEO or manager, and help deliver important data to businesses and their teams to help streamline key workplace objectives.
Workshop Question - How can your brand automate time-consuming tasks using artificial intelligence?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Character
Developers are equipping non-player characters with AI for entertainment
Trend - Companies that develop metaverse experiences have begun adopting machine-learning artificial intelligence systems in order to increase the quality of virtual worlds. Non-player characters are being augmented with AI to increase interactivity, immersion, and entertainment for players.
Workshop Question - How could your company leverage AI to increase consumer retention?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends