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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Tactics > The 18 Megatrends > Module 3 / 7

The Reduction Megatrends

Instructor: Armida Ascano
Convenience Culture
Download the Convenience Culture Trend Report
This course's Reduction module explores the Instant Entrepreneurship, Curation and Simplicity megatrends. Reduction is a pattern that leverages the strength of omission. It encompasses trends such as subscription boxes or crowdsourcing.

Reduction taps into the consumer desire for independence, ease of use, and streamlining. With this in mind, Armida walks through case studies of the Acceleration Megatrends from the tech industry, small businesses, and even a niche library in Japan.
Related Trend Report: Convenience Culture
Workshop Questions:
1. Is your company prepared for small businesses entering its space?
2. How can you use curation to make your customers' lives easier?
3. What could you do to help simplify consumers' lives?
Jeremy Gutsche Keynote Speaker

Featured Insights

Minimalist Grocer
Small grocery brands prioritize curated goods in minimalist displays
Implications - Small grocers shift their approach to design by creating spaces that prioritize minimalism and quality, whereas the traditional approach to grocery design focuses on overstocking to overwhelm consumers. This shift takes into account the paradox of choice, in which consumers experience paralysis when it comes to making decisions when options are many. The use of minimalist displays and curated options serves consumers seeking a quick yet experience-driven shopping experience.
Workshop Question - How can our brand avoid the paradox of choice when it comes to consumer purchase decisions?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Market-Inspired Food Halls
Market-Inspired Food Halls
eMart's 'Grocerant' is Styled Like a Vibrant Outdoor Marketplace
At the center of this eMart retail space in Seoul, South Korea is an ‘eMart Town’ that includes a vibrant “Grocerant.” This hybrid grocery store and restaurant World Food... MORE
Contemporary Family Butcher Shops
Contemporary Family Butcher Shops
'Provenance Butcher' is Bringing Artisan Meats to Lons
Pavilion Road in London’s chic Chelsea neighborhood recently became home to five new artisan shops—one of which is the famed Provenance Butcher. Nestled among London Cheesemongers, Bread... MORE
Produce Preparation Stations
Produce Preparation Stations
Whole Foods' Bryant Park Store Features a 'Produce Butcher'
At the new Bryant Park Whole Foods store in New York City, shoppers now have the chance to get their vegetables prepared neatly for them at the Produce Butcher. The grocery store’s in-house... MORE
Design-Centric Grocery Boutiques
Design-Centric Grocery Boutiques
Hong Kong's U&B Budget Grocery Store Design is Flexible
Although the look of this Hong Kong store created by PplusP Designers might look similar to a high-end fashion pop-up, the retail concept was created as a budget-friendly space for the local U&B... MORE
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Implications - Where the Millennial generation had teen entrepreneurs, Generation Z has child prodigies. This is due to the increased accessibility and range of information, which in turn breeds a highly competent generation of children and tweens who are redefining the idea of what kids are capable of. Products and services that aid in this natural sense of entrepreneurship among children ensure Generation Z reaches their full potential.
Workshop Question - How can you aid consumers in channeling their existing capabilities?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Pizzeria Games
AR Pizzeria Games
Osmo's 'Pizza Co.' Helps Kids Learn Financial Literacy By Selling Pizzas
For decades, the lemonade stand served as kids’ best way to gain a sense of the entrepreneurial spirit, but Pizza Co., a game from Osmo, revolutionizes how kids can learn about both running a... MORE
Empowering Entrepreneurial Toys
Empowering Entrepreneurial Toys
Fashion Angels' 'It's My Biz' Toys Inspire Careers in Business
While there are many toys on the market that help young girls exercise their creativity in fashion, beauty and jewelry, Fashion Angels wants to inspire its consumers to do more. To do this, Fashion... MORE
STEM-Encouraging Robotic Dolls
STEM-Encouraging Robotic Dolls
Smartgurlz Robotic Dolls Teaches Young Girls About Coding Basics
Smartgurlz Robotic Dolls are a range of self-balancing toys that encourage young girls to learn how to code. The dolls are targeted towards the younger female demographic to increase the appeal in... MORE
Tween Influencer Communities
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
Described as a “global creator community,” the AwesomenessTV Network aims to support young content creators who are looking to make an impression within the digital sphere. The Gen Z... MORE
Business Doll Bursaries
Business Doll Bursaries
Mattel Reveals Winners of the Barbie Business Bursary and Wish Campaign
Aiming to help young woman discover their ideal career paths, Mattel recently released the winners for its Barbie Business Bursary program and the Barbie Wishes campaign. Both initiatives aimed to... MORE

Insights by Trend Hunter AI

Gamified Storefront
Brands are gamifying brick and mortar stores for the retailtainment trend
Trend - Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.
Workshop Question - How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Metaverse Stores
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space,... MORE
Interactive Arcade Storefronts
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
As part of its ‘King of the Game’ Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant... MORE
play_circle_filledMulti-Sensory Flagship Stores
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
KATE Shibuya presents a groundbreaking flagship store that integrates digital and physical elements to offer an immersive shopping experience. This innovative retail environment blends cutting-edge... MORE
Digital Snowball Competitions
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
The LEGO Snow Throw is a first-of-its-kind transatlantic, interactive game that transforms storefront windows into digital snowball machines. For the holiday season, people who pass by the 5th... MORE
Interactive Cosmetics Retail Stores
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Watsons, a leading Asian beauty and health retailer, has strategically upgraded its stores as interactive cosmetics retail stores to cater to the interactive and dynamic preferences of Gen Z and Gen... MORE
Gen Alpha Creativity
Brands incentivize children to develop skills outside of the internet
Trend - Brands are introducing new experiences to foster the creative growth of Generation Alpha consumers. These experiences promote hands-on engagement with the physical world, encourage real-time social interactions, and inspire exploration of their surroundings without using digital devices.
Workshop Question - How can your brand engage with its target audience beyond digital campaigns?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Screen-Free Pre-School Speakers
Screen-Free Pre-School Speakers
The Learn with Peppa Tonie Supports Pre-Readers with Audio Content
Tonies’ screen-free musical storybox helps kids learn with the help of their favorite characters and the newest addition is the Learn with Peppa Tonie.   Created for pre-reading fans,... MORE
Gen Alpha Creativity Workshops
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
The LEGO Group is introducing a new series of free in-store and online Creativity Workshops for young creatives on themes like Entertainment, Space, Imagination and Gaming. The first workshop will... MORE
Forest-Inspired Screenless Toys
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
In the digital era, many parents are looking for screenless toys and unplugged entertainment options for their children. This genre of play carries a range of benefits, some of which include... MORE
Video Game-Inspired Outdoor Play
Video Game-Inspired Outdoor Play
ROXs is Getting Kids Outdoors
In today’s digital age, getting kids outdoors and active is a growing concern for parents. ROXs, a revolutionary gaming system, offers a delightful solution by combining video games with... MORE
Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Targeted Gen Alpha Skincare
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Hi!papa is a personal care company that supports school-age kids in China with targeted formulations for sun protection, daily cleansing and more. “Hi!papa is committed to providing school-... MORE
Inclusive Fragrance Campaigns
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Sol de Janeiro is a beauty brand that celebrates the Brazilian spirit and culture through its body care, fragrance, and hair care products. In 2023, the brand launched its first global campaign,... MORE
Gen Alpha Bodycare Brands
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Allkinds is a bath, body and selfcare brand for kids and teens that launched in the US in 2023. The brand, which originated in Australia, aims to teach young consumers to care about their selfcare... MORE
Gen Alpha Fragrance Rollerballs
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
The ‘Cloud Mine Fragrance Rollerball’ is a fruity and floral scent created by Petite N’ Pretty, a beauty brand for kids and teens. The product is designed to capture the sweet... MORE
Expanded Palate
Kids' food manufacturers are using globalized recipes to expand palates early
Trend - Kid and baby food manufacturers in North America are expanding recipes to include globalized flavors. These globally-inspired recipes expose youth to more foods and flavors early on, thus expanding their familiar palate. Children raised with expanded palates more often eat healthy, balanced diets.
Workshop Question - How can your brand incorporate globalized flavors into its products to provide a more diverse range of options?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Savory Infant Food Pouches
Savory Infant Food Pouches
For Aisha's Halal-Certified Baby Food Expands Young Palates Early on
For Aisha is on a mission to introduce young ones to as many tastes from around the world as early as possible and it does just that with colorful meals from all four corners of the world. In the... MORE
Spiced Vegetable Baby Purees
Spiced Vegetable Baby Purees
This Baby Food Puree Flavor Takes Cues from Shawarma
Classic baby food puree flavors made with medleys of fruits and vegetables are familiar but Kekoa Foods sets itself apart by introducing unique grown-up flavors such as Shawarma Artichoke and... MORE
Global Cuisine Baby Foods
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Introducing children to international cuisine is about to get easier than ever thanks to the Serenity Kids World Explorer range that’s crafted with an array of authentic cuisine flavors in mind.... MORE
Palate-Expanding Baby Foods
Palate-Expanding Baby Foods
Amara Organic Released an Introduction to Textures Variety Pack
The Introduction to Textures Variety Pack by Amara Organic Foods is designed to simplify the transition to solid foods for infants. This pack includes a selection of meals that are developed to... MORE
Free-From Toddler Snacks
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
These new Once Upon a Farm organic kids snacks have been announced by the infant and toddler nutrition brand as a series of products perfect for parents to give little ones. The products include the... MORE
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Grocery Store Subscriptions
Affordable Grocery Store Subscriptions
Misfits Market's Business Model Addresses Food Waste
With the cost of living growing ever higher, affordable grocery stores are essential to ensure low-income individuals have access to healthy food. Simultaneously, in North America and abroad, there... MORE
Imperfect Produce Subscriptions
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Odd Bunch, a new sustainable startup, emerges as a groundbreaking solution to combat food waste in Canada, introducing an innovative approach to produce consumption. Addressing the issue of misshapen,... MORE
Ugly Produce Home Deliveries
Ugly Produce Home Deliveries
The UAE Sources Ugly Fruits & Vegetables Through EroeGo from Farmers
EroeGo launched at the end of 2021 in the United Arab Emirates to eliminate food waste in the produce industry. The digital platform sources ugly fruits and vegetables from farmers, markets, and... MORE
Sustainable Imperfect Groceries
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Spud is an innovative online grocery service, revolutionizing the way consumers access sustainable and local products for home cooking. This distinctive platform serves as a seamless connection... MORE
Seasonal Surplus Produce Boxes
Seasonal Surplus Produce Boxes
Earth & Wheat Christmas Feast Rescued Box is Charitable
The Earth & Wheat Christmas Feast Rescued Box is a new offering from the UK-based subscription service brand that will provide consumers with a way to create Christmas meals with wonky produce.... MORE
AI Intro
Generative AI is introduced to children through engaging toys and products
Trend - Like other STEM subjects, generative AI is being introduced to children at a young age. These toys and kid-friendly experiences help children gain a fundamental understanding of AI via conversation, collaborative storytelling, and/or play.
Workshop Question - How could your brand simplify its use of AI to add the most value for customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Enhanced STEM Toys
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Montessori champions hands-on learning and the development of practical, real-world skills, and this education method is now even more enriched with the aid of AI and products like the KIDXAI Kidx... MORE
AI-Backed Family Toys
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Mego is introducing the 2XL Cobot (collaborative robot), representing a new era in interactive family fun. This new toy, powered using artificial intelligence, is packed with a variety of features... MORE
AI-Powered Toy Cars
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Kids have loved playing with ride-on toy cars for generations and Rocar is bringing this category of toys into a new generation with artificial intelligence and robotics. This lifelike robot car for... MORE
GenAI Bedtime Stories
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
For decades, parents and caregivers have been tucking children into bed with stories, and this tradition is changing with apps like SmartDreams. This first-of-its-kind app uses generative AI to... MORE
EQ Play
Tech-driven toys designed to boost emotional intelligence destigmatize devices
Trend - As discussions around the impact AI will have on young people increase, those in the toy space are finding ways to use this and other technologies in more positive ways. Allowing kids to use technology comes with a certain stigma. Undoing this negative perception is about integrating emotional development into play, enabled by tech.
Workshop Question - What role do your products or services play in their end users' development?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditative Screen-Free Toys
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
Tonies teamed up with the top-rated app for sleep and meditation, Calm, to create the Calm Tonie to teach mindfulness to kids. The special edition Creative-Tonie helps to make mindfulness activities,... MORE
Conversational AI Companions
Conversational AI Companions
CATI is a Soft Plush Toy Robot Debuting at CES 2023
CATI, a CES 2023 Innovation Awards Honoree, is the first multi-turn conversational artificial intelligence companion for children between ages two to five that combines a soft plush toy robot with a... MORE
AI-Based Reading Tools
AI-Based Reading Tools
Ello Aims to Eradicate Illiteracy with AI-Powered 1:1 Reading Coach
Ello, the developer of an advanced AI reading coach, has announced the successful completion of its Series A funding round, in which it raised $15 million. The funding was led by Goodwater Capital,... MORE
Poem-Sharing Plush Toys
Poem-Sharing Plush Toys
Mood Bears Recite Poems to Express Different Emotions
Mood Bears were created to help and encourage everyone to understand their thoughts feelings and emotions, and the brand is now launching talking toys that recite poems. Each colorful teddy bear... MORE
play_circle_filledCognitive Learning Robots
Cognitive Learning Robots
Moxie Uses Machine Learning to Perceive and Interact with Kids
Embodied is the AI and robotics company behind Moxie, a family friendly learning robot for kids to assist with cognitive development between the ages of six and nine. Moxie relies on machine... MORE
Kid Metaverse
Brands use the metaverse to create immersive experiences for kids
Trend - Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. These metaverse-based experiences exist across a range of industries that kids might take an interest in--from sports to toys.
Workshop Question - Which unexplored avenues for engagement could your brand work on?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fun-Filled Toy Metaverses
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
Walmart is venturing into the metaverse on Roblox with two new immersive experiences (Walmart Land and Walmart’s Universe of Play) that offer interactive content and immersive entertainment. These... MORE
Metaverse Soccer Mascots
Metaverse Soccer Mascots
UEFA's Presence in the Metaverse Gets More Kids Playing Soccer
Ahead of the Women’s Euro 2022 tournament, UEFA is entering the metaverse with soccer mascots made to encourage more kids to play the sport. UEFA is meeting kids in the metaverse through... MORE
Back-to-School Metaverse Campaigns
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Kickers UK launched a back-to-school campaign through Roblox with a focus on supporting creativity and self-expression in kids. In partnership with digital development company Dubit, the footwear... MORE
Kid-Friendly Sporty Metaverses
Kid-Friendly Sporty Metaverses
The Cicaverse is an Immersive Experience from Clarks on Roblox
With The Cicaverse, footwear brand Clarks is venturing into the metaverse for the first time by offering an immersive experience on Roblox that focuses on its unisex sneaker style, the Cica. This... MORE
Culinary Content
Instructional cooking activities become more popular among parents and children
Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members.
Workshop Question - How could your brand better adapt to changing lifestyle habits?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Cooking Labs
Kid-Friendly Cooking Labs
Avocados From Mexico Created an Interactive Cooking Experience for Kids
Avocados From Mexico launched an interactive cooking lab for kids at KidZania Dallas so that kids can roleplay in a realistic setting, learn about avocados and cook with them. The Avocados From... MORE
Storybook Recipe Experiences
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
The Magic Pantry by Kerrygold takes the form of an immersive digital experience that brings recipes to life through fable-like stories. Created to help families cook together, the digital platform... MORE
Worldly Virtual Cooking Classes
Worldly Virtual Cooking Classes
PCC Natural Markets' Cooking Camps for Kids Explore Global Cuisine
Virtual cooking classes have become a fun way for people of all ages to brush up their skills in the kitchen and PCC Natural Markets is hosting a series of summer classes for kids inspired by global... MORE
Free Children Cooking Series
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
Acclaimed vegan chef, Chad Sarno, co-founder of ‘Wicked Healthy—a line of vegan food products and cookbook—recently launched a series of free online cooking videos for children. The plant-... MORE
AI-Powered Sous Chefs
AI-Powered Sous Chefs
Tasty's Botatouille is a Culinary Companion
Having an artificial intelligence assistant in the kitchen would be incredibly helpful for making the cooking process more efficient and enjoyable and Buzzfeed’s Tasty food network introduced... MORE