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FuturistU > Tactics > The 18 Megatrends > Module 3 / 7

The Reduction Megatrends

Instructor: Armida Ascano
Convenience Culture
Download the Convenience Culture Trend Report
This course's Reduction module explores the Instant Entrepreneurship, Curation and Simplicity megatrends. Reduction is a pattern that leverages the strength of omission. It encompasses trends such as subscription boxes or crowdsourcing.

Reduction taps into the consumer desire for independence, ease of use, and streamlining. With this in mind, Armida walks through case studies of the Acceleration Megatrends from the tech industry, small businesses, and even a niche library in Japan.
Related Trend Report: Convenience Culture
Workshop Questions:
1. Is your company prepared for small businesses entering its space?
2. How can you use curation to make your customers' lives easier?
3. What could you do to help simplify consumers' lives?
Access Advisory Services

Featured Insights

Minimalist Grocer
Small grocery brands prioritize curated goods in minimalist displays
Implications - Small grocers shift their approach to design by creating spaces that prioritize minimalism and quality, whereas the traditional approach to grocery design focuses on overstocking to overwhelm consumers. This shift takes into account the paradox of choice, in which consumers experience paralysis when it comes to making decisions when options are many. The use of minimalist displays and curated options serves consumers seeking a quick yet experience-driven shopping experience.
Workshop Question - How can our brand avoid the paradox of choice when it comes to consumer purchase decisions?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Implications - Where the Millennial generation had teen entrepreneurs, Generation Z has child prodigies. This is due to the increased accessibility and range of information, which in turn breeds a highly competent generation of children and tweens who are redefining the idea of what kids are capable of. Products and services that aid in this natural sense of entrepreneurship among children ensure Generation Z reaches their full potential.
Workshop Question - How can you aid consumers in channeling their existing capabilities?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
Trend - While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular.
Workshop Question - How could your brand better prioritize customers' in-store experiences?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Room
Brands are utilizing virtual home experiences as a medium for retail
Trend - Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualization of a product in one's space.
Workshop Question - Conceptualize an immersive retail experience for online environments.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Creative
Gen Z consumers aim to develop skills outside of the traditional school system
Trend - Today's Gen Z consumers are increasingly turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. Everything from photography programs to financial literacy courses allow them to better hone skills that they aren't often exposed to in the education system.
Workshop Question - How could your brand appeal to Gen Z's sense of creativity and personal expression?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
STEM-Inspired
Brands are launching products that aesthetically boast the values of STEM learning
Trend - STEM learning emphasizes an interdisciplinary approach to science, technology, engineering, and mathematics. Aside from the many hands-on tools available to teach children in this way, beauty and fashion brands are betting on a STEM-inspired aesthetic in their products and campaigns, seeking to empower instead of educating.
Workshop Question - How can you empower your target demographic through aesthetics?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Pop-Up
Pop-up grocery stores are offering people convenience and specialty items
Trend - Pop-up grocers are more common as people seek out experimental or specialty food items, and as people's need for convenient grocery options expands. These stores are in a variety of settings, including everything from hospitals to communities.
Workshop Question - How is your brand prioritizing convenience and experience simultaneously for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid Responsibility
Brands are launching products that empower children to be more responsible
Trend - Brands and designers are attempting to encourage children by teaching them manners and accountability. This comes in the form of products that track routines and chores, as well as sophisticated designs that are kid-friendly in functionality but boast grown-up aesthetics.
Workshop Question - How can your product/service be revamped to serve families?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Addition
Retail brands make the store a destination post-Pandemic
Trend - Still betting on the experience economy, brands are launching retail initiatives that are seemingly unrelated to their products or services. These are solely designed to provide such a high level of surprise and delight to override concern for visiting public spaces. These activations are created with COVID-19 safety and hygiene guidelines in mind, yet also draw over-the-top inspiration from adjacent industries.
Workshop Question - Conceptualize an experience that will fit into the COVID-19 climate.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends