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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Tactics > The 18 Megatrends > Module 3 / 7

The Reduction Megatrends

Instructor: Armida Ascano
Convenience Culture
Download the Convenience Culture Trend Report
This course's Reduction module explores the Instant Entrepreneurship, Curation and Simplicity megatrends. Reduction is a pattern that leverages the strength of omission. It encompasses trends such as subscription boxes or crowdsourcing.

Reduction taps into the consumer desire for independence, ease of use, and streamlining. With this in mind, Armida walks through case studies of the Acceleration Megatrends from the tech industry, small businesses, and even a niche library in Japan.
Related Trend Report: Convenience Culture
Workshop Questions:
1. Is your company prepared for small businesses entering its space?
2. How can you use curation to make your customers' lives easier?
3. What could you do to help simplify consumers' lives?
Jeremy Gutsche Keynote Speaker

Featured Insights

Minimalist Grocer
Small grocery brands prioritize curated goods in minimalist displays
Implications - Small grocers shift their approach to design by creating spaces that prioritize minimalism and quality, whereas the traditional approach to grocery design focuses on overstocking to overwhelm consumers. This shift takes into account the paradox of choice, in which consumers experience paralysis when it comes to making decisions when options are many. The use of minimalist displays and curated options serves consumers seeking a quick yet experience-driven shopping experience.
Workshop Question - How can our brand avoid the paradox of choice when it comes to consumer purchase decisions?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Market-Inspired Food Halls
Market-Inspired Food Halls
eMart's 'Grocerant' is Styled Like a Vibrant Outdoor Marketplace
At the center of this eMart retail space in Seoul, South Korea is an ‘eMart Town’ that includes a vibrant “Grocerant.” This hybrid grocery store and restaurant World Food... MORE
Contemporary Family Butcher Shops
Contemporary Family Butcher Shops
'Provenance Butcher' is Bringing Artisan Meats to Lons
Pavilion Road in London’s chic Chelsea neighborhood recently became home to five new artisan shops—one of which is the famed Provenance Butcher. Nestled among London Cheesemongers, Bread... MORE
Produce Preparation Stations
Produce Preparation Stations
Whole Foods' Bryant Park Store Features a 'Produce Butcher'
At the new Bryant Park Whole Foods store in New York City, shoppers now have the chance to get their vegetables prepared neatly for them at the Produce Butcher. The grocery store’s in-house... MORE
Design-Centric Grocery Boutiques
Design-Centric Grocery Boutiques
Hong Kong's U&B Budget Grocery Store Design is Flexible
Although the look of this Hong Kong store created by PplusP Designers might look similar to a high-end fashion pop-up, the retail concept was created as a budget-friendly space for the local U&B... MORE
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Implications - Where the Millennial generation had teen entrepreneurs, Generation Z has child prodigies. This is due to the increased accessibility and range of information, which in turn breeds a highly competent generation of children and tweens who are redefining the idea of what kids are capable of. Products and services that aid in this natural sense of entrepreneurship among children ensure Generation Z reaches their full potential.
Workshop Question - How can you aid consumers in channeling their existing capabilities?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Pizzeria Games
AR Pizzeria Games
Osmo's 'Pizza Co.' Helps Kids Learn Financial Literacy By Selling Pizzas
For decades, the lemonade stand served as kids’ best way to gain a sense of the entrepreneurial spirit, but Pizza Co., a game from Osmo, revolutionizes how kids can learn about both running a... MORE
Empowering Entrepreneurial Toys
Empowering Entrepreneurial Toys
Fashion Angels' 'It's My Biz' Toys Inspire Careers in Business
While there are many toys on the market that help young girls exercise their creativity in fashion, beauty and jewelry, Fashion Angels wants to inspire its consumers to do more. To do this, Fashion... MORE
STEM-Encouraging Robotic Dolls
STEM-Encouraging Robotic Dolls
Smartgurlz Robotic Dolls Teaches Young Girls About Coding Basics
Smartgurlz Robotic Dolls are a range of self-balancing toys that encourage young girls to learn how to code. The dolls are targeted towards the younger female demographic to increase the appeal in... MORE
Tween Influencer Communities
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
Described as a “global creator community,” the AwesomenessTV Network aims to support young content creators who are looking to make an impression within the digital sphere. The Gen Z... MORE

Insights by Trend Hunter AI

Kid Metaverse
Brands use the metaverse to create immersive experiences for kids
Trend - Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. These metaverse-based experiences exist across a range of industries that kids might take an interest in--from sports to toys.
Workshop Question - Which unexplored avenues for engagement could your brand work on?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fun-Filled Toy Metaverses
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
Walmart is venturing into the metaverse on Roblox with two new immersive experiences (Walmart Land and Walmart’s Universe of Play) that offer interactive content and immersive entertainment. These... MORE
Metaverse Soccer Mascots
Metaverse Soccer Mascots
UEFA's Presence in the Metaverse Gets More Kids Playing Soccer
Ahead of the Women’s Euro 2022 tournament, UEFA is entering the metaverse with soccer mascots made to encourage more kids to play the sport. UEFA is meeting kids in the metaverse through... MORE
Back-to-School Metaverse Campaigns
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Kickers UK launched a back-to-school campaign through Roblox with a focus on supporting creativity and self-expression in kids. In partnership with digital development company Dubit, the footwear... MORE
Kid-Friendly Sporty Metaverses
Kid-Friendly Sporty Metaverses
The Cicaverse is an Immersive Experience from Clarks on Roblox
With The Cicaverse, footwear brand Clarks is venturing into the metaverse for the first time by offering an immersive experience on Roblox that focuses on its unisex sneaker style, the Cica. This... MORE
Culinary Content
Instructional cooking activities become more popular among parents and children
Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members.
Workshop Question - How could your brand better adapt to changing lifestyle habits?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Cooking Labs
Kid-Friendly Cooking Labs
Avocados From Mexico Created an Interactive Cooking Experience for Kids
Avocados From Mexico launched an interactive cooking lab for kids at KidZania Dallas so that kids can roleplay in a realistic setting, learn about avocados and cook with them. The Avocados From... MORE
Storybook Recipe Experiences
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
The Magic Pantry by Kerrygold takes the form of an immersive digital experience that brings recipes to life through fable-like stories. Created to help families cook together, the digital platform... MORE
Worldly Virtual Cooking Classes
Worldly Virtual Cooking Classes
PCC Natural Markets' Cooking Camps for Kids Explore Global Cuisine
Virtual cooking classes have become a fun way for people of all ages to brush up their skills in the kitchen and PCC Natural Markets is hosting a series of summer classes for kids inspired by global... MORE
Free Children Cooking Series
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
Acclaimed vegan chef, Chad Sarno, co-founder of ‘Wicked Healthy—a line of vegan food products and cookbook—recently launched a series of free online cooking videos for children. The plant-... MORE
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Start-Up Accelerators
Web3 Start-Up Accelerators
L’Oréal and Meta are Set to Launch a Metaverse 'Startup Accelerator'
L’Oréal, Meta and French business school HEC Paris are uniting to launch a start-up acceleration program which will operate exclusively within the metaverse. At least five firms focusing on 3D... MORE
Inclusive Entrepreneurial Learning Platforms
Inclusive Entrepreneurial Learning Platforms
StitchCrew Launched the Inclusive Beauty Accelerator
BASF and StitchCrew partnered up to launch the Inclusive Beauty Accelerator. StitchCrew is an organization that serves early-stage entrepreneurs. The two companies are on a mission to help... MORE
Ready-to-Start Business Platforms
Ready-to-Start Business Platforms
The 'VentureNext' Platform Connects Users to Viable New Ideas
The ‘VentureNext’ platform is a solution for professionals seeking out business opportunities that are ready to start and could help to providing additional financial freedom. The... MORE
Women's Start-Up Schools
Women's Start-Up Schools
Selfmade's Online School Supports Entrepreneurial Women
Selfmade is a new 10-week virtual startup school for women created by Brit + Co and sponsored by Office Depot that helps equip aspiring entrepreneurs with the skills they need to start or grow their... MORE
Gen Z Neobanking
Fintech responds to new financial needs with neobanking solutions
Trend - As Gen Z seeks financial independence, fintech companies are creating new banking-alternative solutions to meet the young generation's tech-based needs. The neobanking platforms are app-based and allow users greater access to their financial services with fewer limitations.
Workshop Question - How can your company cater to the new generation of consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z-Oriented Fintech Banking
Gen Z-Oriented Fintech Banking
Hero Financials is an Alternative Banking Solution for Canadians
Hero Financials is providing Canadian kids and youth an alternative banking solution to manage and monitor their funds. The service is designed to address the unmet financial needs of Gen Z while... MORE
Teen-Targeted Digital-Only Banks
Teen-Targeted Digital-Only Banks
'Club Walrus' Lets Users Maintain More Independence
‘Club Walrus’ is a new neobank (digital-only banking solution) for teenagers in India that will provide them with a way to enhance their financial independence and help them to take more... MORE
Collaborated Gen Z Neobanks
Collaborated Gen Z Neobanks
Zigii Collaborated with Decentro to Launch Prepaid Cards for Gen Z
Zigii, an India-based neobank, is working with Deccentro, an application programming interface (API), to empower young adults and teens belonging to Gen Z with financial independence. The two... MORE
Creator-Focused Neobanks
Creator-Focused Neobanks
Nerve Launches New APIs Geared Towards Creative Economy Workers
Nerve, a neobank initially designed for musicians, has announced the launch of a new set of public APIs geared towards helping companies serve clients that work within the creator economy. The new... MORE
Upcycled Retailer
Retail stores feature upcycled construction or decor pieces
Trend - As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores.
Workshop Question - How could your brand better ensure it's prioritizing sustainability?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Designer Stores
Sustainable Designer Stores
Atelier100 Opens in London with the Help of H&M and Ingka Group
H&M and Ingka Group have opened the Atelier100 space in West London. The space will include designers and creatives who live within 100 kilometers of the city. Atelier100’s newest mission is... MORE
Sustainability-Focused Retail Centers
Sustainability-Focused Retail Centers
This New Walmart Canada Supercenter is Arriving in 2023
This new Walmart Canada Supercenter is being launched by the brand as part of a $20-million investment into sustainable retail that will hone in on a new strategy as part of new developments. The... MORE
Sustainably Made Fashion Stores
Sustainably Made Fashion Stores
Ganni's Flagship Store Helps Nurture More Conscious Consumption
Ganni, the Danish fashion label, recently launched its sustainably made flagship store in the UK. Various items, including boots, handbags, and clothing, sit atop podiums created from recycled... MORE
Low-Impact Fashion Stores
Low-Impact Fashion Stores
United Colors of Benetton's Concept Uses Upcycled Natural Materials
United Colors of Benetton is an Italian fashion brand that announced an innovative new store concept that uses 20% less energy than a standard store. Thanks to sensors, artificial intelligence and... MORE
Local Retail
Large retailers incorporate elements of local products or materials into their stores
Trend - In order to help support local economies, some multinational companies are selling locally sourced products, or building their stores with locally sourced materials. This shift comes as small businesses and economies struggle to catch up in a post-pandemic world.
Workshop Question - How could your brand help support its local economy?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Designer Stores
Sustainable Designer Stores
Atelier100 Opens in London with the Help of H&M and Ingka Group
H&M and Ingka Group have opened the Atelier100 space in West London. The space will include designers and creatives who live within 100 kilometers of the city. Atelier100’s newest mission is... MORE
Educational Denim Displays
Educational Denim Displays
IsInstore and Lee's Retail Display Educates About Sustainability
UK-based design and branding agency IsInstore and Lee teamed up on an educational retail display for the denim label. Launched at Selfridges, Oxford Street, the retail display aimed to “... MORE
Suburban Checkout-Free Retailers
Suburban Checkout-Free Retailers
This New Amazon Go Store is Arriving for Suburban Shoppers
This new Amazon Go store has been announced by the eCommerce brand for the Mill Creek, Washington suburbs as part of its expansion into more rural locations outside of city centers. The store... MORE
Locally Sourced Cruise Retail Concepts
Locally Sourced Cruise Retail Concepts
Azamara Launches a Destination-Tailored Shopping Program
Boutique cruise line Azamara has announced the launch of a new curated retail concept that will showcase local products and artisans from each cruise ship’s specific destinations. According to... MORE
Reflective Display
Connected mirrors help retailers personalize the shopping journey
Trend - As brick and mortar stores compete with ecommerce, businesses are taking cues from the virtual world with tech-enhanced shopping experiences. This now includes connected mirrors being displayed in-store that allow customers to personalize their shopping journey.
Workshop Question - How could your brand better prioritize customer experience with technology?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Enabled Shopping Experiences
Tech-Enabled Shopping Experiences
H&M Group is Piloting New Technology in Cos Retail Spaces
H&M Group is trialing new technology in its Cos retail spaces to better support customers today and in the future. The tech-fueled solutions were first introduced at a Cos store in Beverly Hills,... MORE
In-Store Home Gyms
In-Store Home Gyms
Lululemon Installed an Interactive Home Gym Mirror in 40 Canadian Stores
The last few years changed the way people work out and this is being reflected in everything from home workout programs to equipment like the interactive home gym Mirror. Lululemon recently... MORE
Interactive Smart Mirrors
Interactive Smart Mirrors
The FirstLook Smart Mirror Converges Digital & Physical Experiences
The FirstLook Smart Mirror by MySize is an interactive, mirror-like touch display that was created to offer shoppers in physical stores enhanced online shopping experiences and contactless checkout... MORE
Phygital Fashion Shops
Phygital Fashion Shops
Afterpay & AFC Made an Experiential Retail Space for Four Emerging Brands
The work of four up-and-coming Australian brands can now be appreciated at a new phygital fashion shop opened by Afterpay teamed up with the Australian Fashion Council (AFC.) The Edit Collection... MORE
Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
Trend - While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular.
Workshop Question - How could your brand better prioritize customers' in-store experiences?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybridized Shop-and-Dine Spaces
Hybridized Shop-and-Dine Spaces
Farrells Overhauls a Mesmerizing 19th Century Building in London
Thie 19th century building in London was overhauled by architecture firm Farrells who created a beautiful shopping and dining destination. Originally, the structure—which is known as the... MORE
Hybrid Retail Cafes
Hybrid Retail Cafes
Greggs Opens its Tasty by Greggs Cafe Concept in Primark's Flagship Location
Primark, a UK fast-fashion retailer, partnered with Greggs to open the cafe’s first Tasty by Greggs concept location. Located in Primark’s largest flagship Birmingham Bullring store, the... MORE
Boutique Flagship Restaurants
Boutique Flagship Restaurants
Breitling Unveiled its Flagship Shop with a Cafe and Restaurant
Breitling fashion boutiques are typically designed as chic industrial lofts that combine vintage and contemporary design elements to showcase their luxury fashion pieces. The brand’s latest... MORE
Playful In-Store Cafes
Playful In-Store Cafes
Primark Collaborated on a Greggs Cafe and a Fashion Capsule Collection
The world’s largest Greggs cafe is opening within Primark to share a unique cafe experience. Tasty by Greggs is set to take over the mezzanine level in the Birmingham Primark and the... MORE
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Instant Cash Resale Apps
Instant Cash Resale Apps
Twig Lets Users Instantly Turn Their Used Things Into Cash
Twig, a UK-based fintech company, has launched a mobile banking app that allows users to cash out on their used items instantly. Unlike other resale apps, Twig aims to be a full-fledged financial... MORE
AI-Powered Shopping List Apps
AI-Powered Shopping List Apps
The 'HOUM' App Helps Users Make Smarter Choices
The ‘HOUM’ grocery shopping list app is a household management solution for consumers who are looking for a way to shop for essentials in a smarter way to save money and prevent them... MORE
All-In-One Finance Apps
All-In-One Finance Apps
The PayPal "Super App" Arrives Following Partnership With Synchrony Bank
Paypal has officially launched a new version of its popular digital wallet and payments platform, which has been loosely dubbed the PayPal “super app.” A major update, the new app will... MORE
Mobile Banking Loyalty Rewards
Mobile Banking Loyalty Rewards
The Bnext Mobile Banking App Launched an Extensive Rewards Program
Bnext, the Spain-based mobile banking app, recently created a new rewards program. The new program will compensate consumers for purchase loyalty for a number of prominent brands, including... MORE