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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Tactics > The 18 Megatrends > Module 5 / 7

The Cyclicality Megatrends

Instructor: Armida Ascano
Eco & Sustainability
Download the Eco & Sustainability Trend Report
Explore cyclical trends in this module based on the Cyclicality Pattern of Opportunity. This pattern focuses on trends that repeat themselves, such as seasonal trends, generational trends, or even economical cycles.

The Megatrends within this module are Nostalgia, Youthfulness, and Naturality. These Megatrends all, in some shape or form, tap into the consumer desire for comfort and familiarity. Explore sustainability, generational redefinition, and more in this module.
Related Trend Report: Eco & Sustainability
Workshop Questions:
1. What can you do to help consumers lead more "pure" lives?
2. What's a way you could help consumers connect with their past?
3. How can you help your adult consumer be more playful?
View Innovation Webinars

Featured Insights

Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Workshop Question - In what ways could your brand reduce waste, or prioritize environmentally friendly consumption?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plastic-Free Online Grocery Shops
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Although convenient, online shopping experiences tend to involve an excessive amount of plastic or packaging, generating a significant amount of waste that could be avoided—Rise Mrkt sets itself... MORE
Online Zero-Waste Shop Catalogs
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
Creative agency Nice and Serious launches the ‘Useless’ platform which is dedicated to providing individuals with tips for reducing plastic use, as well as a directory of local zero-... MORE
D2C Dietary Supplements
D2C Dietary Supplements
Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements
HONU is a new launch from digital-first natural home and personal care product provider Grove Collaborative, which introduces consumers to dietary supplements that are simple and relevant to their... MORE
play_circle_filled Eco-Friendly Online Platforms
Eco-Friendly Online Platforms
Borno-Eco is an Online Market Place for Sustainable Products
Borno-Eco is an online market place that strictly sells sustainable, eco-friendly products. The online platform was launched by UK-based student Ollie Nancarrow who is committed to helping the... MORE
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
Trend - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.
Workshop Question - How could your brand better employ color to draw customers in?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Coordinated Shop-in-Shops
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
STORY has explored a variety of experiential pop-ups and themes in collaboration with various retailers and its latest collaboration introduces a color-based setting for STORY at Macy’s. More than... MORE
Rebalancing Beverage Pop-Ups
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Recess, which makes CBD-infused sparkling water, recently opened the doors to a new beverage pop-up in New York by the name of ‘Recess IRL.’ Inside the neon-colored pop-up, visitors are... MORE
Promotional Afternoon Tea Gatherings
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Givenchy and the Ritz-Carlton, Hong Kong are bringing luxury to the afternoon tea gathering. For two months, starting February 1st, individuals will be able to attend the fashion brand’s ‘... MORE
Color-Centric Cafes
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
LG and the Pantone Color Institute are teaming up to open the doors to Café OLED in New York City, which offers a multi-sensory experience that is centered on the brilliance of color. At the cafe,... MORE

Insights by Trend Hunter AI

Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Fashion Search Apps
Ethical Fashion Search Apps
Baobab Avenue is a Search Engine for UK-Based Ethical Fashion Brands
Baobab Avenue is an ethical search engine allowing consumers to shop confidently from carefully vetted UK-based fashion brands. The platform reviews brands based on transparency and ethics of supply... MORE
Sustainable Fashion Search Engines
Sustainable Fashion Search Engines
This Tool Helps American Consumers Access Eco-Friendly Apparel
Ethically minded consumers of fashion products in North America can now rely on a sustainable fashion search engine called ‘Ethical Clothing’ to help them go about finding and purchasing... MORE
Ethical Alternative Search Engines
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
In the wake of the climate change crisis, many brands have opted to create sustainable and upcycled products to appeal to conscious consumers, and Take Care helps consumers find these brands. The... MORE
Ethical Fashion Search Engines
Ethical Fashion Search Engines
Bing Launches the 'Ethical Shopping' Hub in the US and Canada
Microsoft Bing’s ‘Ethical Shopping’ hub is fully functional in the U.S. and Canada, allowing consumers to search for fashion by navigating through categories like eco-friendly, fairtrade... MORE
Eco Menstrual
Menstrual pads and tampons are being made with sustainable materials
Trend - Popular menstruation products like pads and tampons are being adapted with eco-friendly materials to help reduce consumers' environmental impact. These products are made sustainable through the use of biodegradable and/or organic materials.
Workshop Question - How is your brand helping its customers prioritize sustainability?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biodegradable Plastic-Free Pads
Biodegradable Plastic-Free Pads
The ohne Organic Cotton Period Pads Aim to Reduce Plastic Waste
The ohne organic cotton period pads are “plastic-free, biodegradable pads available in daytime and nighttime absorbencies in kit sizes 6, 9, 12.” The products aim to reduce long term... MORE
Eco Period Care Subscriptions
Eco Period Care Subscriptions
Viv for your V Products are Biodegradable, Plastic-Free & Non-Toxic
Viv for your V is an earth-friendly period care subscription brand that helps menstruating people reduce their personal carbon footprints. It’s estimated that almost 12 billion pads and... MORE
Planet-Friendly Period Care Expansions
Planet-Friendly Period Care Expansions
TOTM is Set to Launch its Products in UK Morrisons Stores
TOTM will officially launch its eco-friendly period care products in Morrisons stores across the UK. As of January 17th, 2022, customers can easily shop TOTM’s products in mainstream spaces.... MORE
Eco Hybrid Tampons
Eco Hybrid Tampons
Playtex Clean Comfort is a Tampon with an Eco-Friendly Cardboard Plunger
Playtex Clean Comfort is a new tampon for environmentally conscious consumers and it sets itself apart with a first-of-its-kind design with a plastic tip with an eco-friendly cardboard plunger.... MORE
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Digital Forests
Immersive Digital Forests
teamLab's New Immersive Experience Invites Guests to Catch Animals
Japenese design studio teamLab has announced the launch of its newest immersive exhibition in Tokyo’s Harajuku neighborhood called ‘Catching and Collecting in the Sacred Forest.’ The... MORE
Sensory Audio Retail Pop-Ups
Sensory Audio Retail Pop-Ups
Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
Bang & Olufsen, a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London. Starting now, the company is inviting Londoners to come... MORE
VR Entertainment Islands
VR Entertainment Islands
AT&T Created a Virtual Reality Island with Its Own Movie Theater
AT&T worked with lifestyle and gaming brand 100 Thieves to create a virtual reality island to support immersive social experiences and entertainment. The sci-fi AT&T Station has a spaceship-... MORE
Branded Urban Creativity Hubs
Branded Urban Creativity Hubs
Vans Opens Extravagant 'House of Vans' Location in Mexico City
Iconic skate brand Vans has announced the opening of its latest ‘House of Vans’ location in Mexico City. Similar to its London and Chicago destinations, the new House of Vans will... MORE
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Virtual Try-On Apps
AR Virtual Try-On Apps
Moda Match Displays How Clothes Look with Hyper-Accuracy
Moda Match is a virtual try-on app that relies on augmented reality tech to display how online clothing purchases will look and fit. The platform works as a “plug-in, white-label solution for... MORE
Connected Wardrobe Apps
Connected Wardrobe Apps
Loop Digital Wardrobe Digitizes & Connects the Closets of Others
Loop Digital Wardrobe is a fashion ecosystem that digitizes and connects one user’s closet to another so that they can become part of the future of fashion. Loop is on a mission to weave... MORE
Sustainable Wardrobe Apps
Sustainable Wardrobe Apps
Whering & Caring Partners are Helping to Prolong the Clothing Lifecycle
Whering is a digital wardrobe app where users can create their own virtual closet by uploading the items they own, and now, thanks to its work with Caring Partners, the app is more sustainable than... MORE
Wardrobe-Tracking Apps
Wardrobe-Tracking Apps
The 'Storey' App Organizes Fashion Items and Tracks Value
The ‘Storey’ app is a digital wardrobe organizing solution that will work effectively for consumers seeking to keep their closet organized and much more. The app can be used for... MORE
Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refillable Retail Soda Machines
Refillable Retail Soda Machines
Coca-Cola Europacific Partners is Piloting a Soda Refill Machine
This soda refill machine is being piloted by Coca-Cola Europacific Partners in Sweden to test how consumers respond to the experience of purchasing a refillable beverage container to help reduce... MORE
In-Store Supermarket Refillable Schemes
In-Store Supermarket Refillable Schemes
Loop and Tesco Launched a Refillable Cosmetics Initiative
Loop and Tesco rolled out a large in-store refillable scheme for beauty products and cosmetics. The new service launched in 10 of Tesco’s UK stores in support of a sustainable lifestyle... MORE
High-Performance Beauty Ranges
High-Performance Beauty Ranges
The Zara Beauty Collection Shares Refillable Lipsticks & More
To kick off the launch of the Zara Beauty collection, Zara collaborated with nine photographers to assemble a portfolio of images that capture different aspects of beauty. Each of the images shows... MORE
Instant Coffee Retail Dispensers
Instant Coffee Retail Dispensers
Nestlé is Piloting Refillable Coffee Dispensers in Switzerland
Nestlé has announced that it has begun piloting a series of refillable coffee dispensers in Switzerland to help offer a way to curb use of single-use packaging in a simple way. The in-store... MORE
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
Snap and Verishop came together to create Verishop Mini, a curated shopping experience exclusively for Snapchat that lets users discover fashion and beauty products based on their mood. The newly... MORE
Drive-Thru Outdoor Museums
Drive-Thru Outdoor Museums
Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month
The drive-thru experience is being adapted for everything from fine dining and medical clinics to art exhibitions and Hyundai is celebrating Hispanic Heritage Month with an outdoor museum of its own... MORE
World-Themed Artisanal Cooking Packages
World-Themed Artisanal Cooking Packages
The World Kitchen Box Give Consumers Global Flavors
The World Kitchen Box from GlobeIn is a carefully curated artisanal packages that offer consumers global flavors in a sustainable way. The variety pack includes a Moroccan Harissa spice grinder from... MORE
Oversized Artist-Designed Plates
Oversized Artist-Designed Plates
Tiwa Select's Collection of Plates Are Designed by 13 Artists
LA-based design platform Tiwa Select launched a collection of oversized plates as outdoor entertaining becomes more accessible. The brand features 13 artists in the collection. The oversized plates... MORE
Virtual Changing
Virtual fitting rooms are growing in popularity amidst the pandemic
Trend - Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.
Workshop Question - What long-term pandemic-related changes could your brand better adapt to?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Distancing Suit Shops
Distancing Suit Shops
Suitsupply's New Normal Shopping Uses Virtually Prepared Fitting Rooms
As businesses of all kinds are allowed to reopen, consumers can expect to encounter new in-store experiences that have been designed with safety in mind—including a “new normal shopping... MORE
Tech-Enhanced Styling Rooms
Tech-Enhanced Styling Rooms
JCPenney's Fitting Rooms Simplify the Try-On Experience
At a store in Hurst, Texas, JCPenney is now implementing Checkpoint’s InterACT Fitting Room solution within its Styling Rooms, alongside its own Style @ Your Service technology. This... MORE
Virtual Intimates Fitting Rooms
Virtual Intimates Fitting Rooms
ThirdLove's Online Experience Curates Styles for Shoppers
Virtual fitting rooms are taking on new significance as in-store shops remain closed or operate under strict limitations and intimates apparel brand ThirdLove is making it easier for shoppers to... MORE
Virtual Fitting Room Acquisitions
Virtual Fitting Room Acquisitions
Walmart Acquires the Zeekit Virtual Fitting Room Software
Walmart, the American retail giant, announces its new acquisition of the Zeekit virtual fitting room software. The Israeli-based company will provide online Walmart customers with an improved... MORE
Shoppable Room
Brands are utilizing virtual home experiences as a medium for retail
Trend - Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualization of a product in one's space.
Workshop Question - Conceptualize an immersive retail experience for online environments.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Digital Homes
Shoppable Digital Homes
Mashable Home is a Virtual Shopping Experience with Items from Walmart
Mashable recently launched Mashable Home, a 3D rendered virtual home that is equipped with various shoppable products from Walmart. Mashable Home allows viewers to digitally navigate the house... MORE
In-App Virtual Escape Rooms
In-App Virtual Escape Rooms
IKEA is Challenging Snapchat Users to Escape a Messy Room
It’s hard to find peace of mind in a cluttered room, and it can also be challenging to find a way to navigate the space, as IKEA recognizes with its newest virtual escape room. IKEA created an... MORE
Virtual Beauty Boutiques
Virtual Beauty Boutiques
bareMinerals' Virtual Villa is an Immersive Shopping Experience
bareMinerals created a Virtual Villa that invites shoppers into a high-tech experience alongside clean beauty ambassador Hailey Bieber. The shoppable seaside setting gives virtual visitors the... MORE
Shoppable Home Film Sets
Shoppable Home Film Sets
Sam's Club's VR Home Recreates National Lampoon's Griswold House
Sam’s Club’s VR shopping experience invites consumers to explore the iconic Griswold House from National Lampoon’s Christmas Vacation. COVID-19 has led to consumer reliance on online... MORE
Virtual Lab
Virtual innovation labs let consumers test and design products remotely
Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.
Workshop Question - How could your brand create distinct virtual experiences for customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
The 185 GHD House by British hair tool brand GHD is a fully immersive 360-degree environment that invites guests to explore and interact with exclusive content from the brand in a dynamic way. The... MORE
Virtual Beauty Labs
Virtual Beauty Labs
Skin School x Clinique Laboratories Provides an Immersive Experience
The Skin School x Clinique Laboratories is a computer-generated metavese where beauty lovers can attend virtual skin classes, participate in live chats and get a look at some of the brand’s... MORE
Virtual Lipstick Labs
Virtual Lipstick Labs
Lip Lab At Home Helps People Create Custom Lipsticks with an Expert
Bite Beauty’s Lip Labs are offered in a select of cities and they give lipstick lovers the ability to create their very own products—and for National Lipstick Day, the brand introduced a new... MORE
Necklace Layering Labs
Necklace Layering Labs
Missoma's Layering Lab Combines Beauty and Technology
MIssoma’s Layering Lab combines beauty and technology to help consumers try before they buy. Retail stores have had to adjust their policies to slow the transmission of COVID-19, with most... MORE