The Cyclicality Megatrends
Instructor: Armida Ascano
Download the Eco & Sustainability Trend ReportExplore cyclical trends in this module based on the Cyclicality Pattern of Opportunity. This pattern focuses on trends that repeat themselves, such as seasonal trends, generational trends, or even economical cycles.
The Megatrends within this module are Nostalgia, Youthfulness, and Naturality. These Megatrends all, in some shape or form, tap into the consumer desire for comfort and familiarity. Explore sustainability, generational redefinition, and more in this module.
1. What can you do to help consumers lead more "pure" lives?
2. What's a way you could help consumers connect with their past?
3. How can you help your adult consumer be more playful?