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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Tactics > The 18 Megatrends > Module 5 / 7

The Cyclicality Megatrends

Instructor: Armida Ascano
Eco & Sustainability
Download the Eco & Sustainability Trend Report
Explore cyclical trends in this module based on the Cyclicality Pattern of Opportunity. This pattern focuses on trends that repeat themselves, such as seasonal trends, generational trends, or even economical cycles.

The Megatrends within this module are Nostalgia, Youthfulness, and Naturality. These Megatrends all, in some shape or form, tap into the consumer desire for comfort and familiarity. Explore sustainability, generational redefinition, and more in this module.
Related Trend Report: Eco & Sustainability
Workshop Questions:
1. What can you do to help consumers lead more "pure" lives?
2. What's a way you could help consumers connect with their past?
3. How can you help your adult consumer be more playful?
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Featured Insights

Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Workshop Question - In what ways could your brand reduce waste, or prioritize environmentally friendly consumption?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plastic-Free Online Grocery Shops
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Although convenient, online shopping experiences tend to involve an excessive amount of plastic or packaging, generating a significant amount of waste that could be avoided—Rise Mrkt sets itself... MORE
Online Zero-Waste Shop Catalogs
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
Creative agency Nice and Serious launches the ‘Useless’ platform which is dedicated to providing individuals with tips for reducing plastic use, as well as a directory of local zero-... MORE
D2C Dietary Supplements
D2C Dietary Supplements
Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements
HONU is a new launch from digital-first natural home and personal care product provider Grove Collaborative, which introduces consumers to dietary supplements that are simple and relevant to their... MORE
play_circle_filled Eco-Friendly Online Platforms
Eco-Friendly Online Platforms
Borno-Eco is an Online Market Place for Sustainable Products
Borno-Eco is an online market place that strictly sells sustainable, eco-friendly products. The online platform was launched by UK-based student Ollie Nancarrow who is committed to helping the... MORE
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
Trend - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.
Workshop Question - How could your brand better employ color to draw customers in?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Coordinated Shop-in-Shops
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
STORY has explored a variety of experiential pop-ups and themes in collaboration with various retailers and its latest collaboration introduces a color-based setting for STORY at Macy’s. More than... MORE
Rebalancing Beverage Pop-Ups
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Recess, which makes CBD-infused sparkling water, recently opened the doors to a new beverage pop-up in New York by the name of ‘Recess IRL.’ Inside the neon-colored pop-up, visitors are... MORE
Promotional Afternoon Tea Gatherings
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Givenchy and the Ritz-Carlton, Hong Kong are bringing luxury to the afternoon tea gathering. For two months, starting February 1st, individuals will be able to attend the fashion brand’s ‘... MORE
Color-Centric Cafes
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
LG and the Pantone Color Institute are teaming up to open the doors to Café OLED in New York City, which offers a multi-sensory experience that is centered on the brilliance of color. At the cafe,... MORE

Insights by Trend Hunter AI

Circular Pivot
Longstanding brands turn to refillable products to appeal to the modern consumer
Trend - Established brands in cosmetics and F&B are using the demand for sustainability as an opportunity for customer retention. Evolving into circular busines models with reusable packaging and refills offer lower costs and promise a sustainable purchase, while increasing the chance of repurchase.
Workshop Question - How could your brand better evolve with the needs of the modern consumer?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Refill Grocery Stores
Sustainable Refill Grocery Stores
Asda Introduced a Refill Store With Loose Format Products
Asda’s new refill store is located in Scotland. Featuring an extensive range of loose format products, the store allows customers to fill their containers in an active effort to reduce plastic... MORE
In-Store Supermarket Refills
In-Store Supermarket Refills
Loop and Tesco Launched a Refillable Cosmetics Initiative
Loop and Tesco rolled out a large in-store refillable scheme for beauty products and cosmetics. The new service launched in 10 of Tesco’s UK stores in support of a sustainable lifestyle... MORE
Refillable Beauty Launches
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
The Body Shop US is taking action against the global plastics crisis with the launch of its “refill revolution” for makeup products. The new collection includes Peptalk Lipstick in a refillable... MORE
Eco-Conscious Skincare Brands
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Kiehl’s is a skincare brand that has been committed to the health of skin and the wellbeing of the world since 1851, which it is now showing with its Mission Renewal initiative. Mission Renewal is... MORE
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Rewards Shops
Sustainable Rewards Shops
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies
To gear up for this year’s back-to-school season, Nature Valley is introducing the Nature Valley ReTok Shop and a unique rewards program on TikTok for families who are making sustainable... MORE
Gamified Recycling Machines
Gamified Recycling Machines
Olyns & Mars Wrigley are Simplifying Candy Container Recycling
With the Sweet Rewards Challenge, Olyns and Mars Wrigley are teaming up to make it easier (and more rewarding) for candy lovers to recycle rigid plastic gum and candy containers. The gamified... MORE
Gamified Recycling Programs
Gamified Recycling Programs
ZeLoop is a Blockchain-Based Gamified Recycling App for Food Packaging
‘ZeLoop’ is a Blockchain-based mobile application that offers consumers a gamified experience for recycling food and beverage packaging. The co-founder of ZeLoop, Eric Schaffner, worked... MORE
NFC-Enabled Recycling Programs
NFC-Enabled Recycling Programs
The SPRITE Recycling Scheme Leverages Near-Field Communication Tech
Many items that can be recycled simply end up in the wrong place as a result of improper sorting but the SPRITE recycling scheme has the potential to make sure more materials end up in the right... MORE
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Fashion Search Apps
Ethical Fashion Search Apps
Baobab Avenue is a Search Engine for UK-Based Ethical Fashion Brands
Baobab Avenue is an ethical search engine allowing consumers to shop confidently from carefully vetted UK-based fashion brands. The platform reviews brands based on transparency and ethics of supply... MORE
Sustainable Fashion Search Engines
Sustainable Fashion Search Engines
This Tool Helps American Consumers Access Eco-Friendly Apparel
Ethically minded consumers of fashion products in North America can now rely on a sustainable fashion search engine called ‘Ethical Clothing’ to help them go about finding and purchasing... MORE
Ethical Alternative Search Engines
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
In the wake of the climate change crisis, many brands have opted to create sustainable and upcycled products to appeal to conscious consumers, and Take Care helps consumers find these brands. The... MORE
Ethical Fashion Search Engines
Ethical Fashion Search Engines
Bing Launches the 'Ethical Shopping' Hub in the US and Canada
Microsoft Bing’s ‘Ethical Shopping’ hub is fully functional in the U.S. and Canada, allowing consumers to search for fashion by navigating through categories like eco-friendly, fairtrade... MORE
Sustainable Subscriptions
Subscriptions for lifestyle products are now prioritizing sustainability
Trend - Brands are curating lifestyle-related subscription boxes that feature eco-friendly products. These products help consumers act on their desire to make small but impactful lifestyle changes to live more sustainably.
Workshop Question - How could your brand make sustainability more accessible for its customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minty Toothpaste Tablets
Minty Toothpaste Tablets
Bite's Fresh Mint Toothpaste Bits Naturally Whiten One's Teeth
Bite offers a new way for consumers to take care of their teeth with its toothpaste tablets. Created with clean and vegan ingredients, the Fresh Mint Toothpaste Bits are effective in naturally... MORE
Plastic-Free Oral Care Sets
Plastic-Free Oral Care Sets
The Seventh Generation Beam is a Subscription-Based Oral Care Kit
The Seventh Generation Beam is a customizable all-in-one sustainable oral care kit. Consumers can obtain the set through a subscription-based purchase. Every year in the United States, one billion... MORE
Sustainable Vitamin Refill Initiatives
Sustainable Vitamin Refill Initiatives
Moon Juice Vitamins are Now Refillable for Sustainability
The indie wellness brand, Moon Juice, is offering refills of its Moon Juice vitamins. The new initiative is part of the brand’s commitment to taking conscious actions towards sustainability.... MORE
Monthly Eco-Friendly Cleaning Boxes
Monthly Eco-Friendly Cleaning Boxes
Blueland's Three Subscriptions are Tailored for Home Cleaning
Blueland’s ‘Subscription Collection’ is a set of eco-friendly cleaning products that are delivered to your door every month or every two months, by request. Customers can choose from three... MORE
Eco Menstrual
Menstrual pads and tampons are being made with sustainable materials
Trend - Popular menstruation products like pads and tampons are being adapted with eco-friendly materials to help reduce consumers' environmental impact. These products are made sustainable through the use of biodegradable and/or organic materials.
Workshop Question - How is your brand helping its customers prioritize sustainability?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biodegradable Plastic-Free Pads
Biodegradable Plastic-Free Pads
The ohne Organic Cotton Period Pads Aim to Reduce Plastic Waste
The ohne organic cotton period pads are “plastic-free, biodegradable pads available in daytime and nighttime absorbencies in kit sizes 6, 9, 12.” The products aim to reduce long term... MORE
Eco Period Care Subscriptions
Eco Period Care Subscriptions
Viv for your V Products are Biodegradable, Plastic-Free & Non-Toxic
Viv for your V is an earth-friendly period care subscription brand that helps menstruating people reduce their personal carbon footprints. It’s estimated that almost 12 billion pads and... MORE
Planet-Friendly Period Care Expansions
Planet-Friendly Period Care Expansions
TOTM is Set to Launch its Products in UK Morrisons Stores
TOTM will officially launch its eco-friendly period care products in Morrisons stores across the UK. As of January 17th, 2022, customers can easily shop TOTM’s products in mainstream spaces.... MORE
Eco Hybrid Tampons
Eco Hybrid Tampons
Playtex Clean Comfort is a Tampon with an Eco-Friendly Cardboard Plunger
Playtex Clean Comfort is a new tampon for environmentally conscious consumers and it sets itself apart with a first-of-its-kind design with a plastic tip with an eco-friendly cardboard plunger.... MORE
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Digital Forests
Immersive Digital Forests
teamLab's New Immersive Experience Invites Guests to Catch Animals
Japenese design studio teamLab has announced the launch of its newest immersive exhibition in Tokyo’s Harajuku neighborhood called ‘Catching and Collecting in the Sacred Forest.’ The... MORE
Sensory Audio Retail Pop-Ups
Sensory Audio Retail Pop-Ups
Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
Bang & Olufsen, a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London. Starting now, the company is inviting Londoners to come... MORE
VR Entertainment Islands
VR Entertainment Islands
AT&T Created a Virtual Reality Island with Its Own Movie Theater
AT&T worked with lifestyle and gaming brand 100 Thieves to create a virtual reality island to support immersive social experiences and entertainment. The sci-fi AT&T Station has a spaceship-... MORE
Branded Urban Creativity Hubs
Branded Urban Creativity Hubs
Vans Opens Extravagant 'House of Vans' Location in Mexico City
Iconic skate brand Vans has announced the opening of its latest ‘House of Vans’ location in Mexico City. Similar to its London and Chicago destinations, the new House of Vans will... MORE
Reflective Display
Connected mirrors help retailers personalize the shopping journey
Trend - As brick and mortar stores compete with ecommerce, businesses are taking cues from the virtual world with tech-enhanced shopping experiences. This now includes connected mirrors being displayed in-store that allow customers to personalize their shopping journey.
Workshop Question - How could your brand better prioritize customer experience with technology?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Enabled Shopping Experiences
Tech-Enabled Shopping Experiences
H&M Group is Piloting New Technology in Cos Retail Spaces
H&M Group is trialing new technology in its Cos retail spaces to better support customers today and in the future. The tech-fueled solutions were first introduced at a Cos store in Beverly Hills,... MORE
In-Store Home Gyms
In-Store Home Gyms
Lululemon Installed an Interactive Home Gym Mirror in 40 Canadian Stores
The last few years changed the way people work out and this is being reflected in everything from home workout programs to equipment like the interactive home gym Mirror. Lululemon recently... MORE
Interactive Smart Mirrors
Interactive Smart Mirrors
The FirstLook Smart Mirror Converges Digital & Physical Experiences
The FirstLook Smart Mirror by MySize is an interactive, mirror-like touch display that was created to offer shoppers in physical stores enhanced online shopping experiences and contactless checkout... MORE
Phygital Fashion Shops
Phygital Fashion Shops
Afterpay & AFC Made an Experiential Retail Space for Four Emerging Brands
The work of four up-and-coming Australian brands can now be appreciated at a new phygital fashion shop opened by Afterpay teamed up with the Australian Fashion Council (AFC.) The Edit Collection... MORE
Low-Waste Holiday
Seasonal products and trends are now prioritizing waste-reduction
Trend - The holiday season and the increased consumption it brings has an inevitable impact on the environment, and some brands are now trying to reduce this impact. Low or zero-waste initiatives that allow people to more sustainably celebrate the holidays are becoming popular.
Workshop Question - How is your brand prioritizing sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco-Friendly Wrapping Papers
Eco-Friendly Wrapping Papers
Plus Makes the Holiday Season Cleaner with the Dissolvable Gift Wrap
As the time to give and receive gifts is approaching, consumers are looking into ways to wrap them up; Plus has an excellent option with the ‘Dissolvable Gift Wrap.’ Each roll of the... MORE
Recycled Wood Christmas Trees
Recycled Wood Christmas Trees
This Sustainable Christmas Tree Alternative is Easy to Store
As we approach the holiday season, many consumers are in search of sustainable Christmas tree alternatives that offer a lower carbon footprint—such as the Full Branch Wood Christmas Tree from... MORE
Sustainable Styling Pop-Ups
Sustainable Styling Pop-Ups
Rotaro is Sharing Eco-Friendly Fashion Experiences on Airbnb
Fashion rental service Rotaro recently opened the doors to a zero-waste pop-up and eco-friendly fashion experience on Airbnb. The summer series focused on sustainable fashion is hosted at the brand&#... MORE
Zero-Waste Beauty Gifts
Zero-Waste Beauty Gifts
The Superfood Wellbeing Duo Comes with Its Own Zero-Waste Gift Wrap
As well as choosing eco-friendly gifts this holiday season, people are making thoughtful choices when it comes to how gifts will be presented to recipients and Beauty Cleanse Skincare created a... MORE
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Virtual Try-On Apps
AR Virtual Try-On Apps
Moda Match Displays How Clothes Look with Hyper-Accuracy
Moda Match is a virtual try-on app that relies on augmented reality tech to display how online clothing purchases will look and fit. The platform works as a “plug-in, white-label solution for... MORE
Connected Wardrobe Apps
Connected Wardrobe Apps
Loop Digital Wardrobe Digitizes & Connects the Closets of Others
Loop Digital Wardrobe is a fashion ecosystem that digitizes and connects one user’s closet to another so that they can become part of the future of fashion. Loop is on a mission to weave... MORE
Sustainable Wardrobe Apps
Sustainable Wardrobe Apps
Whering & Caring Partners are Helping to Prolong the Clothing Lifecycle
Whering is a digital wardrobe app where users can create their own virtual closet by uploading the items they own, and now, thanks to its work with Caring Partners, the app is more sustainable than... MORE
Wardrobe-Tracking Apps
Wardrobe-Tracking Apps
The 'Storey' App Organizes Fashion Items and Tracks Value
The ‘Storey’ app is a digital wardrobe organizing solution that will work effectively for consumers seeking to keep their closet organized and much more. The app can be used for... MORE