FuturistU > Tactics > The 18 Megatrends > Module 5 / 7

The Cyclicality Megatrends

Instructor: Armida Ascano
Eco & Sustainability
Download the Eco & Sustainability Trend Report
Explore cyclical trends in this module based on the Cyclicality Pattern of Opportunity. This pattern focuses on trends that repeat themselves, such as seasonal trends, generational trends, or even economical cycles.

The Megatrends within this module are Nostalgia, Youthfulness, and Naturality. These Megatrends all, in some shape or form, tap into the consumer desire for comfort and familiarity. Explore sustainability, generational redefinition, and more in this module.
Related Trend Report: Eco & Sustainability
Workshop Questions:
1. How can you help your adult consumer be more playful?
2. What can you do to help consumers lead more "pure" lives?
3. What's a way you could help consumers connect with their past?
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Featured Insights

Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Workshop Question - In what ways could your brand reduce waste, or prioritize environmentally friendly consumption?
5.6
Score
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Activity
Freshness
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Megatrends
Plastic-Free Online Grocery Shops
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Although convenient, online shopping experiences tend to involve an excessive amount of plastic or packaging, generating a significant amount of waste that could be avoided—Rise Mrkt sets itself... MORE
Online Zero-Waste Shop Catalogs
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
Creative agency Nice and Serious launches the ‘Useless’ platform which is dedicated to providing individuals with tips for reducing plastic use, as well as a directory of local zero-... MORE
D2C Dietary Supplements
D2C Dietary Supplements
Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements
HONU is a new launch from digital-first natural home and personal care product provider Grove Collaborative, which introduces consumers to dietary supplements that are simple and relevant to their... MORE
play_circle_filledEco-Friendly Online Platforms
Eco-Friendly Online Platforms
Borno-Eco is an Online Market Place for Sustainable Products
Borno-Eco is an online market place that strictly sells sustainable, eco-friendly products. The online platform was launched by UK-based student Ollie Nancarrow who is committed to helping the... MORE
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
Trend - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.
Workshop Question - How could your brand better employ color to draw customers in?
5.8
Score
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Freshness
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Megatrends
Color-Coordinated Shop-in-Shops
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
STORY has explored a variety of experiential pop-ups and themes in collaboration with various retailers and its latest collaboration introduces a color-based setting for STORY at Macy’s. More than... MORE
Rebalancing Beverage Pop-Ups
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Recess, which makes CBD-infused sparkling water, recently opened the doors to a new beverage pop-up in New York by the name of ‘Recess IRL.’ Inside the neon-colored pop-up, visitors are... MORE
Promotional Afternoon Tea Gatherings
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Givenchy and the Ritz-Carlton, Hong Kong are bringing luxury to the afternoon tea gathering. For two months, starting February 1st, individuals will be able to attend the fashion brand’s ‘... MORE
Color-Centric Cafes
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
LG and the Pantone Color Institute are teaming up to open the doors to Café OLED in New York City, which offers a multi-sensory experience that is centered on the brilliance of color. At the cafe,... MORE

Insights by Trend Hunter AI

Local Loyalty
Hyper Local Commerce shifts toward neighborhood-first shopping
Trend - Consumers are increasingly prioritizing local retailers, regional goods, and community-based shopping experiences. Whether it’s buying from a neighborhood store or choosing products made nearby, there’s growing momentum behind commerce that feels rooted in place. National brands are responding by incorporating local elements into their offerings, partnering with small businesses, highlighting regional sourcing, and localizing store formats, to stay relevant in a shifting retail landscape.
Workshop Question - How might your brand collaborate with local businesses, creators, or communities to build trust and relevance at the neighborhood level?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Canadian-Made CPG Brand Campaigns
Canadian-Made CPG Brand Campaigns
Kruger Products Debuts Made by Canadians for Canadians
Kruger Products has launched a new campaign titled 'Made by Canadians for Canadians.' With this initiative, the CPG brand aims to encourage consumers to choose locally manufactured tissue products.... MORE
Canadian-Focused Campaigns
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
'Look for the Leaf' is more than just a tagline; it’s a movement. Maple Leaf Foods is taking a bold stand in response to U.S. tariffs, urging Canadian consumers to support homegrown brands, even... MORE
Retail Boosting Citywide Initiatives
Retail Boosting Citywide Initiatives
Aberdeen is Bringing Back its 'Shop Aberdeen' Initiative
The Shop Aberdeen initiative, organized by Aberdeen Inspired, is a campaign aimed at revitalizing the city's retail sector by encouraging shoppers to visit the city center. The event features... MORE
Civic-Led Buy Local Campaigns
Civic-Led Buy Local Campaigns
City of Toronto Launches 'Love Local' Campaign to Support Businesses
The City of Toronto has launched the Love Local campaign to bolster small businesses and reinforce Canada’s economic resilience in response to recent U.S. tariffs. Announced by Mayor Olivia Chow... MORE
Hyperlocal Evolution
Brands strengthen community connections through enhanced physical experiences
Trend - As consumers flock to physical retail spaces, both established and emerging brands are reimagining their local presence through enhanced experiential offerings. This shift extends beyond traditional retail to include direct-to-consumer brands creating innovative physical touchpoints.
Workshop Question - How could your brand create meaningful local connections with or without a permanent retail space?
7.1
Score
Popularity
Activity
Freshness
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Megatrends
Exclusive Upscale Holiday-Edition Pop-Ups
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Chanel Beauté has launched its exclusive pop-up, ‘The Magical House of Chanel,’ at Harrods, which will be open until October 24. This pop-up features a range of experiences, including... MORE
Immersive Fragrance Retail Locations
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
The Perfume Shop experiential store has been launched by the brand in the UK in Stockport to provide shoppers with an immersive new experience to check out this year. The location is slated to open... MORE
Tranquil Retail Environments
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
NEOM Wellbeing’s storefront in New York’s West Village marks an important step in its global expansion. The store spans 481 square feet and is designed as a tranquil retreat from the... MORE
In-Store Dating Experiences
In-Store Dating Experiences
IKEA and Breeze Partnered for Valentine's Day Date Experiences
IKEA and Breeze have announced a new partnership in the UK that will provide consumers with a chance to get romantic with a special someone this Valentine's Day. The partnership will see nine... MORE
Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
6.6
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Popularity
Activity
Freshness
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Megatrends
Accessibility-Focused Packaging Designs
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Müller has announced a significant update to its product offerings as the brand debuts its new accessible packaging designs. The venture seeks to make shopping more accessible for visually impaired... MORE
Inclusive Shopping Labels
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Coca-Cola Europacific Partners (CCEP)’s Great Britain Christmas can multipacks will now include NaviLens codes on its cardboard packaging designed to aid partially sighted or visually impaired... MORE
Scannable Infant Products
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
SMA Nutrition, a division of Nestlé, has incorporated NaviLens technology into its infant nutrition product packaging. This development is intended to improve the shopping experience for parents... MORE
Visual Impairment-Friendly Packaging
Visual Impairment-Friendly Packaging
Haleon and Microsoft Have Partnered for Inclusive Packaging
Haleon and Microsoft have partnered on a new packaging initiative to help those with low vision or who are blind to read labeling on a range of products. The partnership coincides with World Sight... MORE
AI-Assisted Cooking Partnerships
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Unilever and Be My Eyes have announced a new partnership that will support blind and low-vision shoppers using the latest technology for an easier shopping experience. The partnership builds on... MORE
AI Kiosk
Smart kiosks that provide recommendations and point-of-sale support are being deployed
Trend - Retailers are deploying in-store kiosks powered by artificial intelligence (AI). These AI kiosks interpret and make recommendations for consumers interacting with them, thus streamlining the retail process. The advent of AI kiosks also reduces the required staff and, thus, costs for retailers.
Workshop Question - How could your brand improve its consumers' experiences by employing artificial intelligence, or other, smart features?
6.7
Score
Popularity
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Megatrends
AR Retail Kiosks
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Virtual try-on experiences for apparel and accessory products have revolutionized the way consumers shop online, and BIG Digital and DeepAR are bringing immersive experiences to retail settings with... MORE
AI-Powered Payment Systems
AI-Powered Payment Systems
Mashgin Introduces a New AI-Powered Checkout System with Verifone
Mashgin, an innovative leader in artificial intelligence (AI)-based self-checkout systems, is joining forces with Verifone, a global pioneer in payment solutions. The core of this innovation lies... MORE
Intuitive Self-Service Order Kiosks
Intuitive Self-Service Order Kiosks
The GoTab Self-Ordering Kiosks Support Quick Service and More
The GoTab Self-Ordering Kiosks are the latest solution from the hospitality technology brand that’s engineered with an intuitive customer experience in mind to support quick ordering, hybrid... MORE
Self-Service Commerce Kiosks
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
Cantaloupe Go is a new product line of self-service commerce solutions and it was recently unveiled by Cantaloupe at The National Automatic Merchandising Association (NAMA) Show 2023. At the event,... MORE
Automated Hot Food Kiosks
Automated Hot Food Kiosks
Sodexo and Automated Retail Technologies Teamed Up for New Kiosks
Sodexo and Automated Retail Technologies (ART) have teamed up to provide consumers with a quick meal at their leisure that’s easy for them to access at their leisure. The partnership will see... MORE
Gamified Storefront
Brands are gamifying brick and mortar stores for the retailtainment trend
Trend - Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.
Workshop Question - How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Metaverse Stores
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space,... MORE
Interactive Arcade Storefronts
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
As part of its ‘King of the Game’ Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant... MORE
play_circle_filledMulti-Sensory Flagship Stores
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
KATE Shibuya presents a groundbreaking flagship store that integrates digital and physical elements to offer an immersive shopping experience. This innovative retail environment blends cutting-edge... MORE
Digital Snowball Competitions
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
The LEGO Snow Throw is a first-of-its-kind transatlantic, interactive game that transforms storefront windows into digital snowball machines. For the holiday season, people who pass by the 5th... MORE
Interactive Cosmetics Retail Stores
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Watsons, a leading Asian beauty and health retailer, has strategically upgraded its stores as interactive cosmetics retail stores to cater to the interactive and dynamic preferences of Gen Z and Gen... MORE
Accessible Grocery
Grocery delivery platforms now accept electronic benefit transfers
Trend - Electronic Bank Transfer (EBT) is becoming a standard payment method as consumers seek convenient and secure ways to pay for grocery deliveries. This payment method aims to help individuals relying on government assistance programs access essential food items with ease and dignity.
Workshop Question - How does your brand demonstrate attentiveness to the financial well-being of its customer base?
2.4
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Megatrends
Accessible Online Retail Initiatives
Accessible Online Retail Initiatives
Instacart and Walgreens Partnered to Accept SNAP/EBT Online
Instacart and Walgreens have announced a new partnership to support online SNAP/EBT payments online to help consumers in the US who utilize the programs with a way to access items in an even easier... MORE
Online Grocery Equity Initiatives
Online Grocery Equity Initiatives
Broulim’s Fresh Foods Will Start Accepting SNAP Payments Online
Broulim’s Fresh Foods has announced it will start accepting Supplement Nutritional Assistant Program (SNAP) payments online in a bid to help enhance equity for shoppers. Shoppers in Idaho will... MORE
Nutritional Assistance Retail Partnerships
Nutritional Assistance Retail Partnerships
Raley’s and Instacart Partnered for SNAP Recipients
Raley’s and Instacart have announced Supplemental Nutrition Assistance Program (SNAP) integration for customers who use the Electronic Benefit Transfer (EBT) to help provide easier access to... MORE
Grocery Delivery Payment Updates
Grocery Delivery Payment Updates
DoorDash Now Accepts SNAP/EBT Online Payments
DoorDash has announced it will continue broadening food access for consumers by offering consumers the option to use SNAP/EBT online payments with a handful of participating retailers. The grocery... MORE
EBT-Supported Grocery Deliveries
EBT-Supported Grocery Deliveries
Amazon Debuts an Unlimited Grocery Delivery Service for EBT Users
Amazon is streamlining its grocery shopping capabilities by launching a new unlimited grocery delivery subscription for Prime customers with an Electronic Benefit Transfer (EBT) card. As a part of... MORE
Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
High-Protein Yogurt Lines
High-Protein Yogurt Lines
Oikos PRO High-Protein Yogurt Launches in Canada
Oikos 'PRO' high-protein yogurt is officially hitting Canadian shelves, redefining how health-conscious consumers fuel their strength. Known for its rich and creamy Greek yogurt, Oikos introduces... MORE
Natural Yogurt Jars
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Danone Argentina has introduced new yogurt jars for its La Serenísima Original brand, designed to emphasize the product’s natural and premium qualities. The jars are made from polyethylene... MORE
Reformed Yogurt Packagings
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Nomadic, in collaboration with Greiner Packaging, has introduced a new packaging format for its Protein+ Granola yoghurt range. This new design is an “upside-down” version of the existing Yogurt &... MORE
Revamped Gut Health Yogurts
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
This Activia rebranding has been announced by Danone in the UK as part of the brand’s initiative to keep the product relevant with today’s consumer and also draw in those who are new to... MORE
Sustainably Packaged Greek Yogurts
Sustainably Packaged Greek Yogurts
Nounós Creamery Probiotic Strained Yogurt Comes in Two Options
Nounós Creamery Probiotic Strained Yogurt is a premium range of nutrient-dense dairy products perfect for consumers to incorporate into their nutrition-focused lifestyle. The yogurt comes in... MORE
Refill Retail
Refill products now make up entire stores to promote sustainable consumption
Trend - Brands are launching retail stores that offer a variety of household and personal care products through bulk dispensers. These stores claim to reduce environmental impact by allowing customers to refill containers and pay by weight, reducing reliance on potentially harmful packaging methods.
Workshop Question - What steps can your brand take to minimize waste in product development and marketing?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hygiene Refillery Stores
Hygiene Refillery Stores
Viva Earth Refillery Offers an Assortment of Refillable Natural Products
With the launch of their first refillery store in Bolton, Clancy and Giovanni Dametto are empowering the town’s community to make informed and impactful choices. In 2023, the couple launched... MORE
Eco-Friendly Refill Stores
Eco-Friendly Refill Stores
Desert Refillery Provides Shoppers with Sustainable Personal Products
Desert Refillery, a new retail store based in Phoenix, Arizona, has launched to provide consumers with a new way to live sustainably. Desert Refillery offers diverse eco-friendly home and beauty... MORE
Refillable Home Goods Stores
Refillable Home Goods Stores
Mitny Refillery is a New Refill Store Based in Moose Jaw
Mitny Refillery proudly opened its doors at the historic Old CPR Station on Manitoba Street on June 6, establishing itself as Moose Jaw’s pioneering refillery store. This unique retail concept... MORE
Ohio-Based Refill Stores
Ohio-Based Refill Stores
Reduce & Reuse Refillery Helps Save Money and Reduce Packaging Waste
Dayton, Ohio, now has its own refillery that allows consumers to “fill up” on household products while reducing environmental impact. Launched initially as a mobile truck, Reduce &... MORE
Low-Waste Shopping Solutions
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
A new partnership between ASDA, Avery Berkel and Hanshow is helping to promote refillable, low-waste shopping solutions for supermarkets in the UK. With leading electronic shelf labels (ESLs) and... MORE
Canned Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts
Trend - Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.
Workshop Question - How could your brand benefit from circular packaging materials, such as aluminum or paper?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Canned Hand Soaps
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Hand soap, a household essential regularly in need of replenishment, is now being offered in recyclable canned packaging by forward-thinking brands like Craft Naturals, providing both convenience... MORE
Sustainable Canned Shampoos
Sustainable Canned Shampoos
Menz Club Pairs a Refillable "Forever Bottle" with Shampoo in a Can
Shampoo refills traditionally come in plastic pouches or large-format boxes and bottles, yet Menz Club is one brand that packages shampoo in a can as a lightweight, recyclable and plastic-free... MORE
Canned Castile Soaps
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Plastic pouches are commonly used to provide consumers with an easy way to replenish purchased products but brands like Utama Spice have adopted refill cans for products like castile soap.... MORE
Canned Dish Soaps
Canned Dish Soaps
Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling
Many brands are transitioning to aluminum bottles for their product packaging, with some like Unpackaged opting for soda- or beer-style cans for products like liquid dish soap in a can. The Dish... MORE